Pretty much just that. Marketing via email. Email marketing is sending marketing collateral directly to your customers’ and potential customers’ inbox. It means you can reach them directly and personalise each interaction to them specifically. Give them the news they like to read, the content they like, but be sure to let them know about offers you have on. Email marketing is all about finding the balance between building a relationship with the customer, but still calling them to action with plenty of links. The best email marketing techniques involve personalising the email to the customer and personalising the products and services you pitch to their interests.
An email marketing campaign is a collection of emails that relate to each other, working towards the same goal. They’re usually sent out at intervals — building interest one week, suggesting a specific product the next. Email marketing campaigns are super important for your inbound marketing campaign. Like most things, what you consider a conversion in email marketing will vary. It might be signing up for your free course, or downloading your guide, or straight up buying your product. It depends on what kind of sell you’re going for.
Well, you could just get us to do it. But, to do email marketing you need to have a clear goal. There’s no point in launching an email marketing campaign just ‘cause you heard they’re pretty good. You need to define a clear goal, define your target audience, create an email list. Then you need to kind of storyboard your emails. How will they work, how do they link together? From this, you can create a logical schedule — think from the buyer’s perspective, you know how many emails are too many.
Then it’s all about creating quality emails. Write and design each email of your campaign with your good goals in mind. Once you’ve sent out your email campaign, it’s time to nerd out. Measure and compare all of the stats. When did the open rate drop on your emails? Were people who’d already purchased recently more or less likely to buy? Moving forward, we can do things like A/B testing, learning which CTAs, which emails, which layouts are best for getting you more sales.
Our designers will make email marketing templates you love. We’ll custom design your email newsletters, product or line launch emails, or emails for company announcements. Using clever design techniques, we’ll help you get the most business from each email you send out. We’ll design email marketing templates for you that look better than everyone else’s and perform better.
About 3 million emails are sent per second
Copy is arguably the most important part of your email marketing campaign. Words are what get your customers to do the thing you want them to. Persuasive copy that sounds like your brand and shows off your personality in all of your materials? *Chef’s kiss*. So when you come to us for copywriting for your email marketing campaign, we work with you to develop a tone of voice and a brand personality you love. Then we email your past, present, and potential customers and build a super positive relationship with them. Our copywriting makes sure that your email list loves whatever it is you have to say… better yet though, makes them want to buy your product.
Pop your details in and we’ll call you back for a 15 minute, obligation free, chat about your business and goals.
We’re a tight-knit team with a bunch of knowledge and experience in digital marketing. It starts by matching strong strategy with our creativity and ends in seriously good results for your business.
There’s a chance it’s answered here, but if not, email or call Tom.
0403 726 104
Search engine optimisation is how we optimise websites to rank (show up) on search engines like Google, and even Bing and Yahoo if you’re into it. SEO is how we make your website show up in the listings when someone searches a key term for one of your services or for one of your service areas.
SEO covers a bunch of different techniques that all come together to create a strong, authoritative website for you that has a high chance of ranking on search engines. SEO covers keyword research, SEO copywriting, SEO auditing, link building, CTR optimisation, and a whole heap more.
Basically, to index (list) all the right results when we search a term, search engines need to crawl websites to work out what they’re about, and index them accordingly.
They take in a number of factors, like the authority of your website, how much content you have, and a whole bunch more. This way when you’re searching for “directions to Chermside” you won’t just receive a bunch of pages like “chermside restaurants”, “chermside car parks”, or even “directions to Gladstone”.
So, SEO works by taking a multi-pronged approach to optimising your website so search engines can crawl it and index it properly.
This includes making sure your website is built and organised logically and structured in the correct way. We’ll optimise each page’s URLs, we’ll look at the title of the page, the words on the page, the keyword density. Then we’ll make sure the images and their alt texts are optimised for SEO. And that’s just some of the on-page techniques.
Our SEOs also work to try and get links back to your website. This might involve some digital PR, some influencer marketing, or guest blogging (white hat only, of course).
SEO works by putting together a whole series of techniques to help search engines find you.
Honestly, strap in. SEO requires patience and consistency. For a brand new website, you’ll be looking at three months at the very minimum to begin ranking on Google. And, not to discourage you, but that’s to start ranking, not to rank #1 for ALL OF THE KEYWORDS. Trust us, we’re more bummed about this than you are.
Don’t feel discouraged though. The sooner you get on the small business SEO train, the further ahead of your competition you’ll be.