At Sonder Brisbane, we create effective websites following the AIDA structure – Attention, Interest, Desire and Action – a core concept in efficient web design. This technique aids in the development of your personalised site to communicate the right message and gain attention from your target audience to maximise your conversion rates.
It takes approximately 50 milliseconds for users to form an opinion about your website and determine if they are going to navigate further through the site. Capturing their attention through engaging imagery is crucial to ensuring potential customers land on your website. As Web Design Specialists, Sonder Brisbane employs techniques to ensure that the viewer wants to learn more about your business and products and navigates further through your site.
If your website design doesn’t immediately make the right impression with your target audience, all of your marketing efforts may be wasted. Your business’ primary services should be highlighted prominently on the landing page, paired with engaging and appealing imagery to ensure that your audience is not left asking questions.
Building desire is an extension of interest and influencing your audience to want or even need to purchase your product or service can be difficult. When your customers are in the decision making phase, they decide whether they wish to further pursue a potential purchase. Building trust through your online content, along with web design features, is crucial to making potential customers feel comfortable with choosing your product or service over others. At Sonder Brisbane, our expert Web Design Team will tailor the visual aesthetics on your website to better engage with your target market.
Converting a web interaction into a sale or lead is the ultimate goal of your Brisbane digital marketing campaign. Your website is a sales conversion funnel. Having clear calls-to-action and well-defined goals are imperative in converting your customers to purchase, subscribe, request a quote, or do whatever it is your business offers. The conversion rate of your website depends on having highly effective calls-to-action, all the while keeping track of your results and making improvements as necessary.