SEO is optimising your website and your content for search engines. So, local SEO is optimising your website and content to show up locally in search engines. Locally might be in your city, or in a cluster of suburbs. Local SEO is utilising a range of different SEM, content marketing, and SEO strategies to help you rank locally in your area.
Pretty simply, local SEO helps your business by getting you local traffic, and therefore local business. By implementing a range of local SEO strategies, we up local keywords in your website. Then, we optimise your Google My Business to increase your chances of showing up in local listings like Google Maps, Local Packs, and Local Finders. We’ll help you get more, quality traffic and more, quality business.
Listing your business on Google My Business greatly increases your chances of showing up in local listings, as well as your Local Pack, Google Maps, and Local Finders. We’ll make the best use of your Google My Business listing too. By verifying your location and optimising your listing, we’ll help your chances of showing up organically in local listings.
We’ll do a whole bunch of research on your industry and a whole bunch of keyword research for your location, industry, and services or products. Then, we’ll optimise your Google My Business listing to incorporate the right information and the keywords you need to give you an amazing foundation to rank from. Benchmarking your GMB listing against your competitors’, we’ll find unique opportunities to better optimise your listing and, ideally, outrank your competitors.
From there, we’ll work on regular content for your Google My Business listing in the form of posts, offers, and services or product optimisation, as well as managing your customer relationships in the reviews.
Another opportunity to optimise for your local and general keywords is the ‘Posts’ section on Google My Business. You can share posts that offer little nuggets of wisdom, your blog posts, or use a post to explain a new service you’re offering. OR, you can share offers like “buy one, get one free” or “10% off when you show this offer”. Both are good ways to offer up your products or services and what your business is about in a short and sweet kinda way.
We’ll create the copy and images for these to make you look professional AF.
Google prioritises Google My Business listings who engage with and respond to their reviews. From thanking your positive reviewers to engaging with bad reviews and offering to find a solution. We’ll take care of your customer relationship management for you in your Google Reviews.
Google received nearly 2.3 trillion searches in 2020
You can list your products or services on Google My Business too. Listing your services will again, help optimise for those local keywords but it also helps out your potential customers. It gives them a quick and easy way to find a service local to them. A good ol’ win-win. You can list your products too. These can be optimised for Google Shopping and for local SEO — both of which are surefire ways to get your business more attention. Again, we’ll put together the engaging copy and attention grabbing designs you need to pull off a fancy GMB listing.
Pop your details in and we’ll call you back for a 15 minute, obligation free, chat about your business and goals.
We’re a tight-knit team with a bunch of knowledge and experience in digital marketing. It starts by matching strong strategy with our creativity and ends in seriously good results for your business.
There’s a chance it’s answered here, but if not, email or call Tom.
0403 726 104
Search engine optimisation is how we optimise websites to rank (show up) on search engines like Google, and even Bing and Yahoo if you’re into it. SEO is how we make your website show up in the listings when someone searches a key term for one of your services or for one of your service areas.
SEO covers a bunch of different techniques that all come together to create a strong, authoritative website for you that has a high chance of ranking on search engines. SEO covers keyword research, SEO copywriting, SEO auditing, link building, CTR optimisation, and a whole heap more.
Basically, to index (list) all the right results when we search a term, search engines need to crawl websites to work out what they’re about, and index them accordingly.
They take in a number of factors, like the authority of your website, how much content you have, and a whole bunch more. This way when you’re searching for “directions to Chermside” you won’t just receive a bunch of pages like “chermside restaurants”, “chermside car parks”, or even “directions to Gladstone”.
So, SEO works by taking a multi-pronged approach to optimising your website so search engines can crawl it and index it properly.
This includes making sure your website is built and organised logically and structured in the correct way. We’ll optimise each page’s URLs, we’ll look at the title of the page, the words on the page, the keyword density. Then we’ll make sure the images and their alt texts are optimised for SEO. And that’s just some of the on-page techniques.
Our SEOs also work to try and get links back to your website. This might involve some digital PR, some influencer marketing, or guest blogging (white hat only, of course).
SEO works by putting together a whole series of techniques to help search engines find you.
Honestly, strap in. SEO requires patience and consistency. For a brand new website, you’ll be looking at three months at the very minimum to begin ranking on Google. And, not to discourage you, but that’s to start ranking, not to rank #1 for ALL OF THE KEYWORDS. Trust us, we’re more bummed about this than you are.
Don’t feel discouraged though. The sooner you get on the small business SEO train, the further ahead of your competition you’ll be.