Meet the team

We help businesses create a vibrant online presence. We take real businesses, real people, real brands (see our clients) and create an online presence that aligns with your brand and drives traffic to your website.

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Who we are

Sonder is the realisation that each random passerby is living a life as vivid and complex as your own. Our team recognises each brand has a unique story and life of its own. We love discovering what makes your brand unique and aligning your digital presence to best reflect the core of your business. Good is the enemy of great. That’s why we constantly strive to be at the forefront of all things digital.

What we do

At Sonder, we work with businesses small and large to align their online presence with their brand. We’re a digital agency that focuses on everything about your brand that appears on the internet. From your Facebook profile through to your website, Google My Business, and everything in between, this presence shapes what people think of your business and frames how they’ll interact with your service or product.

We work with brands to figure out what they want their prospective customers to see and where they want to drive them to have the best experience possible. Our work compliments those we work with, we never substitute your brand for anything less than the quality you’ve built. What we will do is build upon your branding to provide a consistent experience for those looking for your services. Across every platform and your website, your customers will find consistent messaging and visuals.

Meet the Sonder team leaders

We’re a diverse group held together by a great team rapport, working seamlessly as a well oiled machine. For more than half a decade, we’ve been proving how small teams can make a big impact.

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Tom Holliday

Sonder Co-Founder Tom is a digital marketing mastermind with a wealth of expertise. His approach is always hands-on, strategic and data driven, with proven results across startups, enterprises, SaaS, tech, education and more.

James Roberts from Sonder

James Roberts

Co-Founder of Sonder, James oversees the implementation of optimisation to clients’ websites and internal systems. With more than half a decade of experience in web development, he brings a background in design, frontend and backend knowledge.

Indy Lynch from Sonder

Indy Lynch

Indy is a talented storyteller and designer with the ability to produce high quality content across any industry. She has developed countless digital identities across a diverse range of Australian brands and continues to delight our clients with exceptional solutions.

Kelsie McArthur from Sonder

Kelsie McArthur

When it comes to growing brand presence, Kelsie has paved the way for innovative thinking, strategy and execution. She continues to help great companies experience incredible growth, through driving online traffic, qualified leads, and real revenue results.

We specialise in websites

Your website is your digital shopfront, so you want it to be an accurate representation of your business. Our web designs are intuitive and speak to the truth of your brand. Our design consultants are well versed in what makes a website easy to use and aesthetically pleasing. Both of these aspects are key to making your website the best representation of your brand.

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A great website will have the perfect blend of functionality and aesthetics. So what counts for functionality? There are a few things that go into the mix here. At Sonder we think brilliant copy and an accessible design helps people on your website understand what you’re about. A website that’s easy to navigate means that people can find what they’re looking for quickly, giving them a great experience.

If your website is hard to use and not intuitive this can leave a poor impression on potential customers. Generally, people want to use your business. They’re on your website because they’re looking for a solution to a problem and they want one sooner rather than later. If you can give them a great experience on your website and provide them with what they need, then they’re more likely to use your business and recommend it to others.

We’re an online marketing agency that makes websites for YOU. That doesn’t mean we hand over a website that is all code and templates that you can’t use. We build our websites on the most popular website builder, WordPress, using Elementor Pro’s visual builder. Why do we do this? So that at the end of a project we can hand over a neatly organised website that you’re able to make minor edits to with ease.

Everything that we do at Sonder is to make your life easier and to save you from stress. We do say this over and over, but we are here to compliment your business and to make what you do shine through. When we give your website over, of course, we’re happy to maintain it and upload new content on it, but we also want you to know that you’ll be able to have complete control over your new website.

Great production goes a long way

What does production have to do with marketing? Turns out quite a bit! It’s how we make your website the best representation of your business it can be. Having great quality images humanises your brand and shows that you put attention into the details. Great images that showcase your services prove to your potential customers that what you provide is a quality service.

Consider us your fairy godmarketer 🧚

Marketing is how you tie your website and your messaging together in a cohesive manner. It’s the butter that holds the sandwich together. A great digital marketing agency will see that brilliant design and an easy-to-use website is nothing without quality SEO. Our local SEO team has a plethora of experience writing to get plenty of keywords showing up in your copy.

It doesn’t just stop at your website. Our SEO agency recognises the importance of a greater online presence. We’ll keep your Google My Business up to date and full of information that’s relevant to your business and will get people clicking through. This also extends to your Social Media platforms. Facebook, Instagram, and LinkedIn are all platforms that your prospective customers will be visiting to see reviews, how people interact with your brand, and find any other information about your business.

This is why it’s so important to have a quality SEO and digital marketing agency on your side so that they can think about the details and let you get back to doing what you do best, running your business. At Sonder, our small business SEO team knows how to get your business ranking so your biggest problem will be how to deal with all of the new customers you’ll be receiving.

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How we do it

Sonder is a full-service digital marketing agency, so you can rest assured knowing that any changes that we make to your online presence will be based on experience. We’ve also made it one of our values to constantly improve and to stay relevant. This means that we test, research, and improve based on what we find.

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We’ve invested in the right tech so that we can offer your business the best of the best. We build our websites using Elementor on WordPress. Why do we do this? Because after we’re done designing and building you a brilliant website, we want it to be functional for you to use as well. It does no good if we build and create an entire website if you can’t use it and update it when you want to.

 We use the full Adobe Suite to design, prototype, and perfect your website before we build it out. This means that you’ll be able to get a good look at what your website will be before we create it.

Our partners are the best in the business when it comes to photography and video production. This allows us to have the best quality imagery to feature on your website so that your future customers know that they’re dealing with a high-quality, legitimate business.

Why do we do it

Put simply, we love working with businesses that love what they do. Nothing makes us happier than when clients come back, telling us how their new website or SEO changes have ranked their business on the first page of Google, and now they have more leads than they know what to do with.

We love supporting local businesses in Brisbane because we’re entirely based in Brisbane. We know the local area and we know the local people because we are them! So when it comes to perfecting your SEO, we know what people are searching for and how to make the keywords really work for you. Being a local Brisbane marketing agency, we will always jump at the opportunity to get to know your team so that we can best represent your business online.

This extends to our production. We’re able to best capture your business because we get to know you and what makes you unique. So when we show up to capture visuals for your business, you can rest assured knowing that they’re going to be in line with how you want to be presented.

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The Sonder way

We have three values that we instill in our everyday practice to give our clients the best service possible. The Sonder way means focusing on your brand, from where you are now to where you want to be – we’ll help you get there.

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Honesty is integral to every facet of our operation. It starts with the kick-off of every project and it doesn’t end. For us, giving a damn means setting expectations and living up to them every time. We’re never going to promise something that we can’t deliver. We’re a digital marketing agency that puts you at the centre of what we do. We’re a small business so we know how important it is to live up to the standards you set.

Why it matters

Trust is built on honesty, and it’s so important because we’re being trusted with your brand and we want you to feel secure knowing that we will live up to your expectations. That’s why we have such brilliant reviews. It’s also important for you, so you know how we’re going to live up to our end of the bargain.

How we practice it

We live this value by always being open with our capacity and providing realistic deadlines. It does no good to provide timeframes that aren’t realistic and if we can’t make a strict deadline, we’re going to let you know before any agreement is made.

Do you know those digital marketing agencies that promise you results after 6 months of work with them? We’re not like that, we always put our money where our mouth is and that means we’re never going to trap you in a contract. This is because we’re results-focused.

We strongly believe that if we’re getting great results and doing what’s good for your business, then why wouldn’t you want to keep working with us? Over the past five years, this strategy has worked pretty well for us.

Why it matters

Our value of never trapping matters because it makes you feel safe when engaging with us. We know that whatever the project that we’ve agreed on, we’re happy to live up to our end. We’ve heard plenty of stories from businesses who’ve been locked into contracts where after the first few months the quality continues to decrease and there’s nothing they can do about it.

How we practice it

By living it! We won’t ever try to lock you into any ongoing contracts. This is a trap-free environment!

We’ll constantly put out brilliant work that you’ll want to keep ordering more of. It’s a pretty simple business model we think and we’ve found it to work well because we happen to love putting out really great work. It makes you look good, it makes us look good. It’s a real win-win for all parties involved!

To us, staying relevant means that we’re constantly bettering ourselves. Each website that we create is going to be more up-to-date than the last and every content piece that we create is going to be better than the one before. The SEO environment is constantly evolving, so we always have to be working hard to stay relevant and on the ball.

We’ve taken this knowledge through everything we do. We’re always looking at new ways to design websites, new ways to improve our content, and finding what the next digital marketing trend will be. It’s not enough to create pretty websites, you have to have the logic and theory to make sure it gets in front of the right people.

Why is matters

Since the online landscape is constantly changing. You’ll want an online marketing agency that is constantly evolving with it, rather than sticking to old tools that are outdated and methods that simply don’t work anymore.

If you’re wanting to optimize your website to be shown in Brisbane, then the SEO you’re currently working with will eventually get outdated. If you’re up to date on what’s happening with local SEO in Brisbane, then you’re more likely to adapt your website and maybe even use SEO changes to your advantage.

How we practice it

By constantly training and researching updates. You may not see us day to day but you’ll see the results when your traffic numbers increase when we align your website to get the best SEO results. We have the most up-to-date technology that we use to see where your business is ranked on google and also how optimised each of your web pages are.

Access to the best tech means that we’re consistently able to update your website and online presence as soon as changes are made. In the current internet environment, it’s integral to be evolving and improving constantly.

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Frequently asked questions about Sonder

Here are common questions our clients ask us about our Brisbane digital marketing agency. If you have more questions, you’re welcome to scroll down, fill out the form and we’ll get back to you soon.

We’re sure you’ve heard of the phrase “great things come in small packages”? Well, we are happy to inform you that this saying is entirely true! We’re a small digital marketing agency that packs a hefty punch. Size doesn’t matter when you get results, and we always get results.

You’ll be surprised to hear us say this, but occasionally it’s not always about the results. Shocking, we know. It’s also about your experience with us and agencies in general. We’re sure other agencies can probably get you results and may be able to build you a nifty website. But when you work with Sonder you know that you’re going to get an excellent experience and you’ll be working with a team that wants to work with you.

We operate with three key values; honesty, no traps, and always evolving. We live this with every fiber of our being. We’re a digital marketing agency that wants to make a difference and improve your business. Rather than change and reshape, we’d prefer to compliment your brand and grow it.

At Sonder, we love working with small businesses because we are a small business. We find that small businesses are passionate about their services and products. They’re excited to be working in the local Brisbane area and providing quality products. They’re tuned in to what their customers need and we love to build on this by improving their SEO to get them more of the traffic they want.

These days you’ll be hard-pressed to find a marketing agency that doesn’t also cater to an online presence. There are so many types of marketing agencies out there, you have online marketing agencies, SEO agencies, digital agencies, full-service marketing agencies, and everything in between. So how do you find the top marketing agencies for your business that’s going to give you the best output and the best experience?

It all depends on what you’re looking for. Traditional marketing agencies might just work with marketing campaigns for your business and won’t be looking to build you a new website. This can be great if you’re looking to run email campaigns or in-person branding exercises but not so great if you’re looking to optimise your overall digital presence. Traditional marketing agencies might also be able to help out with your pay-per-click efforts and to help optimise the messaging on these campaigns.

Digital marketing agencies will certainly be able to help you with your online advertising opportunities. Many digital marketing agencies have targeted experience with optimising digital campaigns such as Google ads, Facebook ads, LinkedIn ads, Twitter ads, and Instagram ads. They’ll often be able to assist with campaign optimisation online and can even touch on SEO.

Online agencies and SEO agencies will primarily be trying to get you to rank on google. This can be through optimising your copy for keywords and perfecting your website for design to be more in line with google requirements. Some of these agencies will also be able to build you a new website, though probably not the sole SEO agency.

So where does Sonder fit in with this mix? We like to classify ourselves as a bit of everything! We’re a
digital marketing agency, so we look at your entire online presence from social media, Google My Business, your website, and everything in between. At Sonder we have web designers, website builders, graphic designers, and copywriters that each bring a different perspective to your online presence. This mix of minds brings the best result for your business.

At Sonder, we’re a digital marketing agency that focuses on everything from designing and building your website to perfecting your social media presence. If it has to do with your business and it’s online, we do it!

We’ve spoken about this a bit on this page, but if you’re still looking for some more reasons, then we’re happy to oblige! If you’re a Brisbane-based business, then we think it’s probably best to hire a local Brisbane online marketing agency. Being local in Brisbane means that we know what Brisbane people are searching for and how they’re doing it. We know this because we are these people!

It also means that we’re able to meet up in person and go over results, campaigns, and strategies for your SEO and work together to find solutions that are best for your business. We’re located in Newstead where we’re pretty spoiled for choice with coffee options. So if you ever want to meet up and have a chat about what we can do for you, we’re more than happy to organise the coffee and the content for our meetup.

Improving your SEO isn’t just a one-change to fix all type of deal. Depending on your website, you might need to optimise for keywords, improve your backlinks or redesign your website. That’s why it’s so important to get an SEO agency or a digital marketing agency that specialises in SEO to help you out. They’ll be able to tell you what needs work and how to do it.

Digital marketing agencies and SEO agencies will also have the tools available to them to be able to track results and see how all changes are tracking. Rules for SEO are always changing, so you want someone working for you that really knows what they’re doing. It also helps to have an agency that really understands your business and what you’re about so that they’re not optimising to get you the wrong customers.

Often improving your SEO will involve updating your copy to be more keyword dense, getting more on and off-page links, improving your website design, increasing your organic traffic, and improving your overall digital presence.

Backlinks help your business get those good SEO points by showing that your website has authority on a certain topic. If your business is writing blogs or landing pages that include links to external sources that are reputable, search engines like Google and Bing will prioritise them as you’re directing people to an authority on the subject. Whereas if you send them to websites that have little to do with the topic you’re talking about, search engines will be less likely to rank your website.

It’s also great to have authority domains link through to your website. This shows search engines that authorities on your topic recognise you as an authority yourself. Backlinks are a great way for your business to be established as an authority figure on certain issues.

A tool that we use to understand the backlinks you have on your website is Ahrefs. This allows us to understand how many links you have and what the industry standard is so that we can work towards a goal together. Ultimately, backlinks are a really important part of building your SEO portfolio, so it’s great to have the right online marketing agency working for you.

A content strategy for your SEO is key to your online presence. SEO strategies should be integrated into every part of your marketing plan. With every page on your website, to every post on your social media, you should be aiming to include keywords in your copy.

An ongoing SEO strategy also means that your business isn’t constantly thinking every month about what their content is going to be and how it fits in. A good SEO strategy will have keywords that will inform your content strategy and will help you fill out any gaps which you might have in your website. This means that when the next month rolls around you’ll know that you have to write a blog about a certain topic and you’ll know what keywords to use and how to use them.

A content strategy is great to have in place in general, but it honestly won’t do as good unless it compliments your SEO strategy. An SEO strategy should be one of the first things you put in place when you’re focusing on improving your marketing. If you have any questions or queries about how Sonder can help improve your SEO, then please don’t hesitate to reach out to us and book a meeting.

Let’s go!

Meet the team

We’re a small team realising big dreams.

the Sonder team 2021

The story of Sonder

Bolstering Brisbane digital for over half a decade.

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Websites

Beautiful design meets best in class development.

SEO

Superpowered growth with meaningful traffic.

Video Production

Storytelling through compelling video content.

Pay Per Click

Campaigns that deliver significant ROI.

Build now. Pay later.

With our website payment plans.

Website payment plans
Case Studies
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Blog
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