SEO Brisbane

brisbane digital marketing agency

Your new SEO Brisbane agency

We’re an SEO Brisbane agency. Specialists in giving you amazing SEO results, we use a combination of content marketing, PPC, technical SEO, and copywriting services.

Give us a call or request one back

The best SEO services in Brisbane

We’re a Brisbane SEO agency obsessed with getting amazing results for Brisbane businesses. Whether you’re a mum and dad small business, or a national retail giant, we’re so keen to help. When you choose Sonder, you get a bunch of nerds and creatives working together to accomplish the perfect balance of strategy and appealingness. So, our SEOs work with our content creators, who work with our designers, who work with our web developers.

steps to SEO success

You'll show up on

Google svg

You’ll receive click-throughs from Google

red 2 icon with cursor
red 3 icon

You’ll make more sales

SEO Brisbane

Search Marketing Brisbane

We really get Google and we really get you. Our team loves getting the chance to help grow Brisbane businesses through creative and strategic campaigns. We pair up a bunch of services that complement SEM and SEO Brisbane. Services like: content marketing, technical SEO, specialised copywriting for SEO, link building, and a bunch of other off-page and on-page techniques.

A really good PPC campaign gets thrown into the mix too. It means you get a bunch of small campaigns that amount to one really big campaign. And that really big campaign means that you get more traffic directly to your door website. We’re not silly though. We make sure that all of the traffic (okay, most of it, we’re not wizards) we send to your website is ‘qualified’ to be there. They don’t need a degree or anything… they just need to actually want to buy your product, or something that you’re selling. Imagine if we made you pay for clicks you didn’t even want. That’d be crazy.

Oh yeah, we do all the usual SEO services too. Keyword research, link building, optimise your website, optimise your website’s content, all those good SEO Brisbane services. It’s just that we’re really all about helping you smash your SEO goals by creating content and a campaign that grows and adapts as Google grows and adapts.

Small Business SEO Brisbane

We’ve helped a whole bunch of small businesses around Brisbane accelerate their SEO results and rank higher on Google. A lot of SEO agencies are only interested in taking on the big boys with big bucks*. We’re not going to pretend we don’t like big bucks… but we do love helping out small businesses. All of our packages can be tailored to suit budgets for small business SEO Brisbane. It means your small business will get a smaller campaign, on a smaller budget but it’ll still give you all the good SEO juice you need to do better on Google.

*Large businesses making large quantities of money.

digital marketing agency brisbane

Content Marketing for SEO Brisbane

We’re pretty obsessed with content. Especially with how effective content marketing for SEO can be. Content is hecticly powerful when it comes to helping you rank organically on Google. It’s all about showing the search engine that you’re an authoritative voice in your industry. Some SEO and content agencies are really amazing at optimising for Google, but they’re not so good at optimising for humans. We find the balance. We create content that ticks all the boxes for Google to find and index it, but we also make sure it ticks your ideal customer’s boxes too.
Our content creators work with our SEOs to put together a content strategy. Our SEOs bring an intimate knowledge of Google’s algorithms and best practices to the table, while our content creators bring their nose for good content and best content implementation along. It means that you’ll have an SEO masterpiece of content but it’ll be set up to delight users and attract sales.

We’ll target all the expected goals: backlinks, upping your internal linking structure, naturally integrating more keywords into your website, defining clever alt texts, and ultimately ranking higher on Google. But we target ‘soft’ goals too. Things like better brand authority, encouraging trust from your target audience, sharing quality value around, and ultimately, boosting your online sales.

Content Marketing for SEO Services:

Blog Writing

Video Creation

Digital PR

Social Media Marketing

Podcast Creation & Marketing

Technical SEO Brisbane

The very most boring part of SEO. We’ll have our SEOs look at your linking structure, site structure, sitemap, your menus, your website code, and they’ll make sure it’s all responsive. Basically, they’ll go through your website and make sure everything looks right on the front end and the back end. Our SEOs will run SEO audits on your website too. They’ll look for problems like rogue links, use of the wrong HTML tags, broken redirects, that kind of thing. You can read a little more about our SEO audits down the page a bit.

web developer brisbane
public relations

SEO Brisbane Copywriting

It starts with our copywriters being hand-delivered a keyword list from our SEOs. What’s special about our SEO copywriting is that it doesn’t sound like it’s SEO copywriting. Sometimes, you’ll land on a website and you’ll immediately know that they just needed to squeeze that specific keyword in at least eight times. Our copywriters are a little more subtle when it comes to keyword placement.

You’ll get brand new website copy or landing page copy that’s likely to rank but also sounds really good. It’s copy that’s written to sell you and your products, make you sound really cool or professional, or whatever you’re going for — but it’s also engineered with the right keywords, the right placement, and the right density to help you rank.

Brisbane SEO Audits

(like a health checkup for your website)

We’ll have a fancy SEO program go through your website and give us a list of anything that could be harming your SEO. We’ll go through it manually too. Checking out your website particulars, we’ll check the loading speed, the User Experience, the keyword placement and density, your images, your buttons, anchor text, your linking structure. You won’t just get a list of problems emailed through to you though. We’ll clean it all up for you. That way, your website will be best practice, fresh, and ready to rank.

ahrefs site explorer

Give us a call or request one back.

digital marketing brisbane

Give us a call or request one back.

Set yourself up to bounce back. Get in touch to find out more about our marketing packages and how they can get you started.

We’ll chat with you about:

  • The enquiries you’re chasing
  • What kinds of marketing you’ve tried (What worked? What didn’t?)
  • Whether or not Carole Baskin did it…

Pay Per Click Brisbane (PPC Services)

Our Pay Per Click Brisbane agency knows that the very best SEO strategies are all supported by a clever PPC campaign. PPC doesn’t directly aid your SEO strategy, but it definitely does support it inadvertently. Our team’s PPC service is amazing. They’re geniuses when it comes to keyword research, keyword grouping, and defining smart PPC campaigns that get you that qualified traffic we mentioned earlier.

Google Ads Management

We offer our PPC services across most search engines and social media but we’re Google Ads wizards. Google Ads can offer your business (almost) endless value — especially when you’re set up in all the other key areas. A cleverly designed landing page, engaging copywriting, and a brilliant Google Ads campaign can get your website prepared for SEO success. Come see us for a custom paid search strategy to smash your Google Ads goals.

Landing Pages

Landing pages truly are the best. They give you a higher chance of ranking for something niche, they give you a higher CTR (click through rate), a higher ROI, and a higher conversion rate. Now we’ve unloaded all those good buzzwords on you…

Basically, landing pages are the best because you can group products together logically on one, singular page. Think Christmas landing pages, new seasons, or a massive sale. Landing pages are so good for SEO, but convertibility too.

When your customer searches for your product on Google and they land on your homepage, there’s a lot that can go wrong by the time they’ve opened their cart and are entering their credit card details. They’ve got to find the product, like it, add it to their basket, and make it through the checkout system. Then, after all of that there’s still a chance a $5 delivery fee will throw the whole operation and they’ll exit.

Landing pages eliminate a lot of those early-stage bounce-inspiring issues. When they land on a landing page, the product they’re after and a lot of related products are all right there on the one page. There’s less to be distracted by, less to put them off, less that can go wrong. Landing pages are easier to rank on Google too, easier to optimise, and way, way easier to direct your customer to that blessed ‘Checkout’ or ‘Get in Touch’ button.

Landing Pages for SEO Brisbane

Like we said, landing pages are almost too good. Aside from all those extra sales they’re bound to inspire, they make it so much easier to rank. Are you trying to target a few specific suburbs with your services? We’ll create a few landing pages targeting those suburb keywords. Are you trying to rank for a specific service? We’ll optimise a landing page to rank for that service’s key search terms. Landing pages offer your search engine optimisation campaign endless value.

Google My Business Setup

Google My Business is insanely handy for local SEO and giving your business a leg up in your city or suburb. Listing your business on Google My Business greatly increases your chances of showing up in local listings, as well as your Local Pack, Local Finder, and Google Maps. Optimising your Google My Business listing helps even more. We’re geniuses when it comes to getting you better results and more sales through Google My Business.

CTR Optimisation

We’ve mentioned it a few times on this page. CTR Optimisation or Click Through Rate Optimisation is maximising the clicks you get on your links or your ads. Ranking on Google and showing up is only half the battle.

You need to optimise for click throughs too, that’s how you get the sales. We help with CTR Optimisation through cleverly written, best practice title tags, meta descriptions, and by encouraging your target audience to take action through well-written, engaging ad copy.

brisbane digital marketing

Why work with Sonder?

Our SEO Brisbane agency is chock-a-block with digital marketing experts. So your project is never a one-man-show. You’ll get a full suite of geniuses in their fields working together to string together the strongest SEO strategy possible. We love helping Brisbane businesses see better SEO results — get in touch today.

Thoughts , tips, and ramblings.

A Brisbane SEO Company you can rely on

You need an SEO agency that you can rely on to act on your behalf, snap up those unique opportunities that arise from time to time, and just generally keep you in the loop. We’re an agency that likes to go that extra mile for our clients and their SEO campaigns. We’ll search for extra opportunities to give your rankings a boost.

On-Page SEO Brisbane

When we talk about on-page SEO, we’re talking about all the things we can do to optimise the content, code, and structure of a web page. So, we might rewrite your copy to make sure it’s optimised for all the right keywords and we might make sure there are plenty of keywords in H1s, H2s, H3s. It’ll continue through the optimisation of all the images and their titles and alt texts on the web page. Then we might look at your URL — is the structure just right? What about your title tags and meta descriptions?

On-page SEO can refer to elements needing optimisation in the backend of your website too. So, your page’s speed, schema codes, and the general crawlability of your website. On-page SEO is an important avenue to tackle before getting to off-page SEO. This is because the on-page side of things sets your website and all its pages up for success that the off-page techniques will build onto.

Off-Page SEO Brisbane

Once we’ve got the on-page SEO side of things taken care of, it’s time to scale your campaign with off-page SEO. Much like on-page SEO is all about optimising the SEO elements we see on the page. Off-page SEO is all about optimising those elements that do affect your website, but the general website visitor can’t see.

So, when we talk about off-page SEO, we’re talking about link building — making sure there are plenty of high quality, authoritative links pointing towards your content. We might create a social campaign to send more traffic to your website to further boost our SEO efforts. Our content creators might work to get you backlinks through clever, best-practice guest posting, or we might track down unlinked brand mentions.

Link Building for SEO Brisbane

Link building is one of the most valuable off-page SEO techniques. Quality link building seriously boosts your SEO efforts. Linking to a web page tells Google (or the search engine of your choosing) that that page is valuable, that it shares knowledge, and it’s worth citing. If the link comes from a website that already carries strong authority and decent rankings itself, then it’s even better.

There’s more to it than simply asking for links though. We’ll create fresh, valuable content, perform professional outreach on your behalf, and take all the best-practice avenues to find you those extra links. It means you’ll have a highly engaging, super informative, and most importantly, valuable piece of content attracting all those backlinks from other high-quality, high-authority websites.

Get more traffic through to your website with SEO Brisbane

Through a combination of rock solid SEO techniques, click through rate optimisation, and content marketing, we’ll start sending you more and more website traffic. Website traffic isn’t the be all and end all though. It’s about what happens after the user lands on your website. Where do they go? Are they convinced enough to buy your product or your service? They should be.

A quality website & SEO go hand in hand

As genius digital marketers, we have a bunch of experts on hand to make sure that we don’t send traffic to your website just to bounce away. We make sure you’re set up for success by making sure your website is designed logically, developed to load fast and work well, and our copywriters make sure it’s all engaging and resonates in a way that inspires a purchase.

Want to know a little bit
more about SEO Brisbane?

SEO can sound really complex, confusing, and super broad. You’ll hear about a bunch of different sub-services of SEO and a whole heap of fancy terms. What even is a referring domain? A keyword? Your domain rating?! Don’t worry, we’ve listed all the different factors that go into making a website rank – along with some explanations of what they mean.

Brisbane SEO: The Ranking Factors

red 1 icon

Referring Domains

When another website provides a link to your website, that becomes a referring domain (a domain (a website) that’s referring (by linking) to you. The individual link from the website is a backlink, while the website itself is a referring domain. So, if the website links to you one hundred different times, you’ll have 100 backlinks, but still just the one referring domain.

Backlinks to content show Google that the content has been cited, if it’s been cited, it’s probably valuable. ICYMI: Google froths valuable content. There is a little more to it: the quality of the referring domain, for one.

red 2 icon

Organic Keywords

Organic keywords are search terms that you’re ranking for and you’re gaining website traffic from for free. As opposed to keywords you’re bidding for via Google Ads.

red 3 icon

Domain Rating/Domain Authority /Authority Score

This one depends on which SEO software you’re using. Ahrefs will use a Domain Rating, SEMrush an Authority Score, and Moz a Domain Authority.

Each of these differ slightly as they’re built on different algorithms. But they all kind of say the same thing. Ahrefs’ Domain Rating is based on the strength of the site’s backlink profile. Moz’s DA is based on the domain age, the backlink profile, and a number of other factors. SEMrush’s Authority Score is based on the overall quality of the site, its links, search data, keyword positions, and website traffic.

red 4 icon

Organic Traffic

Like organic keywords, organic traffic is traffic you’ve earned for “free”. Meaning the website visitors have come from you showing up on Google organically, as opposed to Google Ads. The classic Catch 22 of SEO is that ranking organically is the #1 way to nab organic traffic but organic traffic plays a key role in ranking organically.

How Search Engine Optimisation can help your business

Local SEO: Show Up Locally

We’ll use a bunch of local SEO techniques to make sure you’re showing up in your core business area and raking in that local website traffic, and more importantly, business.

Rank for Surrounding Suburbs

Using cleverly optimised landing pages and technical SEO techniques, we’ll help you rank in those surrounding areas you might be having trouble getting business in. We might even pair you up with a Google Ads campaign to target those high-value, suburb keywords.

Rank for Specific Services

By optimising your service pages, creating new landing pages, and utilising all those fancy SEO techniques, we can help you rake in new business for your services. We can further optimise these by helping you rank for specific service keywords in specific areas.

Rank Nationally

Are you a national business having trouble breaking out of your business headquarters? We can help with that. Using a combination of content marketing, landing pages, technical SEO, and PPC, we’ll help you rank across the country.

SEO Brisbane: Your FAQs

Search engine optimisation is how we engineer websites to rank (show up) on search engines like Google, and even Bing and Yahoo if you’re into it. SEO is how we make your website show up in the listings when someone searches a key term for one of your services or your service areas.

SEO covers a range of different techniques that all come together to create a strong, authoritative website with a high chance of ranking on search engines. SEO covers keyword research, SEO copywriting, SEO auditing, link building, CTR optimisation, and way, way more.

Basically, to index (list) all the right results when we search a term, search engines need to crawl websites to learn what they’re about, and index them accordingly. Search engines don’t just pick out individual words on websites and randomly index them though. 

They take in a number of factors, like all the ones we mentioned up above in ‘Ranking Factors’ and more if you’d believe it. This way when you’re searching for “directions to Chermside” you won’t just receive a bunch of pages like “chermside restaurants”, “chermside car parks”,  or even “directions to Gladstone”. 

So, SEO works by taking a multi-pronged approach to optimising your website so search engines can crawl it and index it properly. 

This will include making sure your website is built and organised logically and structured in the correct way. We’ll optimise each page’s URLs, we’ll look at the title of the page, the words on the page, the keyword density. We’ll make sure the images and their alt text are optimised for search. And that’s just some of the on-page techniques.

Our SEOs will also work to try and get links back to your website, this might involve some PR work, some influencer marketing, or guest blogging (whitehat only, of course). 

SEO works by combining a whole series of techniques to help search engines find you. 

SEO is all about consistency and patience. For a brand new website, you’ll be looking at three months at the very minimum to begin ranking on Google. And, not to discourage you, but that’s to start ranking, not to rank #1 for ALL OF THE KEYWORDS. Trust us, we’re as bummed about this as you. 

It depends on the industry too. So to rank in an industry like formwork or bin cleaning as an example, it won’t take too long. This is because these industries aren’t that competitive (in search engine optimisation terms at least). SEO itself, as well as digital marketing, are probably the most competitive industries when it comes to SEO, for obvious reasons. 

To give you an idea of how long it takes to rank for a highly competitive keyword like “digital marketing brisbane”, we’ve been working on our website’s SEO since mid-2018. In july last year (2019), we showed up for the term at position #38. In May 2020, we made it to #10. That’s 10 months to move 28 positions.

Do your research! No two SEO companies are the same. And for many digital marketing agencies, we offer more than one service. So, if you’re wanting to pair your SEO with another marketing avenue, you’ll want to know what else these agencies are offering. 

You want to know they’re not dodgy too. The SEO industry is rife with dodgy companies and sole traders. Sometimes it’s in their techniques, which are affectionately known as “black hat” techniques — an example of this is straight out buying spammy, irrelevant links to show you they’ve upped your referring domains (no thanks). 

So to choose a quality SEO company, you’ll want to have your goals set out. Ranking higher is a given. But what for? Which services are your bread and butter? Do your Ascot enquiries offer more dosh than your Annerley enquiries? If you’re seriously unsure, agencies can help you define your goals too. 

You’ll want to look at the SEO company’s case studies and their reviews. Reviews are typically the best way to find out how reputable a company is. As for the case studies, there’s a chance these could be wildly over embellished, but it’s pretty unlikely. If you take a look at an SEO case study that says they got their client to #1 for X, X, and X, you can just Google it to fact check. 

Of course, if you do and the client is actually in #3, this doesn’t mean the agency lied. Google algorithms change every day and rankings fluctuate. If they say their client was #1 and you find the client on Page 6, that’s cause for concern. 

The other key to choosing a search marketing company is talking to them. See how well you get along and whether you understand what they’re saying. SEO is confusing, but the agency should be breaking it down for you in a way you understand. They shouldn’t oversell or over promise either. If an agency guarantees you’ll be #1 within a certain timeframe — run.

A strategy is basically a plan or a scheduled approach. So in SEO it’s the plan for how we’re going to get you SEO results. An SEO strategy might start with redesigning and developing  your website before rewriting and optimising your website content for search. 

Then it might go into rolling out landing pages to target your service keywords and your suburb keywords. THEN, it might detail the blog content we’ll create. A good SEO strategy will have a goal accompanying each and every item. 

There’s plenty more that goes into a search marketing strategy. It might include a bit of link building or an accompanying Google Ads campaign, or even a whole digital PR strategy too.

SEO for eCommerce is super duper different (but in a lot of ways the same) to search engine optimisation for informational websites. It’s because a lot of standard SEO techniques are based on content, but in eCommerce, it isn’t standard to have a lot of content, particularly on category or product pages. So, it’s all about those category and product descriptions. 


We wrote a whole blog post on how to do SEO for eCommerce — have a looksie. Or, you know, hire us.

By sending traffic to it! The more traffic, ideally, the more leads, which means more business. Partnering with an SEO agency means you can get your website set up correctly to rank on Google. Partnering with the right SEO agency means you’ll have a website that brings in organic traffic, leads, and actually converts them too. Ideally it’ll reflect your brand and your business really well too.

Our Approach to Succeeding With SEO Brisbane

It’s all in the approach. While every search marketing strategy is different, there’s a generalised approach we take to helping our clients rank. It starts with learning all about your industry and your business, researching your competitors and building on their approaches, and of course tackling all those on-page and off-page SEO techniques.

Meet at our SEO Agency

You’ll come in for a meeting at our SEO agency, or we’ll come out to you, or we might even do it over Google Hangouts. Either way, we’ll have a meeting where we chat about your business, your industry, and the challenges you’re facing. We’ll go through your goals too, to learn about what’s important to you. This will all inform the tailored approach we’ll take to getting you better results.

Full SEO & Website Audit

Our SEOs will dive into the backend of your website, go through your pages, and put together a bit of a report on where your website is at in terms of SEO. We’ll run a full SEO audit on your website too, using our favourite program, Ahrefs. This will let us know all of the little technical things we might have to fix to create a solid foundation for your campaign.

Competitive Analysis

This is where we’ll look at who’s already ranking for the terms you want to target. We’ll create a benchmark — the minimum we’ll need to do to achieve your SEO goals. Our SEOs will determine your competitors, look at their websites and their structures, their content, and all their SEO efforts. From there, they’ll create a report and factor the research into your SEO strategy.

Map out your SEO Strategy

We have all the data and all the information we need to work out exactly what we’re going to do to get your SEO campaign running. So, we’ll map out a strategy so we can show you a six month plan on how we’re going to roll it all out. This could include a website redesign (only if you need it), it might include a website copy rewrite, and it might involve a content marketing strategy as well.

Map out your Content Marketing Strategy

When you partner with us for a national SEO campaign or a local SEO campaign, we’ll tailor it to your business and your industry. So, there’s no one-size-fits-all strategy. But, almost all of them will include a content marketing strategy. Why? Because content marketing is endlessly valuable, particularly to your SEO campaign. We’ll map out a bunch of content relevant to your industry and business, but also particularly relevant to your SEO strategy.

On-Page Search Engine Optimisation

We’ll always take on the on-page SEO techniques first. This will set us up to thrive once we get to the off-page techniques. On-page search marketing techniques include rewriting your website copy, so it’s all keyword optimised — and engaging enough to convert. Then, we’ll optimise your title tags and meta descriptions (these are how your website’s links appear on Google’s results page). We’ll make sure they’re click-enticing too, so your rankings don’t go to waste.

Our SEOs and content writers will work together to make sure there’s a strategic internal linking strategy so all your pages work together and spread that website authority around. Our on-page SEO techniques are all about making sure everything on the page is absolutely perfect (in Google’s eyes).

Off-Page Search Engine Optimisation

Once all your pages are set up to thrive with your campaign, it’s time to get to the off-page SEO techniques. This might include setting up a social media campaign to get you plenty of brand mentions, and more importantly, website traffic. We might throw in a solid Google Ads campaign here for some website traffic. Then, we’ll boost the authority of your website through clever, strategic link building.

Monthly Deliverables with Reporting

Once all your pages are set up to thrive with your campaign, it’s time to get to the off-page SEO techniques. This might include setting up a social media campaign to get you plenty of brand mentions, and more importantly, website traffic. We might throw in a solid Google Ads campaign here for some website traffic. Then, we’ll boost the authority of your website through clever, strategic link building.

Scale your SEO Campaign and Succeed

The last step to SEO success? Scaling! We’ll up your campaign. Once you’re ranking for all those initial suburbs or locations, the right products or services, we’ll go further. Do you want to rank for further locations or products or services? That’ll be the next step.

Or, we’ll keep at your content marketing and link building to continuously grow the authority of your website’s domain. SEO isn’t about putting in three months of work and staying at the top of Google’s results page forever (unfortunate, we know). It’s about continuity and consistency in new and fresh content and updates. Oh – and adjusting to Google’s (nearly constant) algorithm updates.

Give us a call or request one back.

digital marketing brisbane

Give us a call or request one back.

Set yourself up to bounce back. Get in touch to find out more about our marketing packages and how they can get you started.

We’ll chat with you about:

  • The enquiries you’re chasing
  • What kinds of marketing you’ve tried (What worked? What didn’t?)
  • Whether or not Carole Baskin did it…
Design
Development
Content Creation
Search and SEO
Launch your next marketing campaign with us in October 2020