PPC can refer to pay per click for Google Ads (Adwords), or for Facebook, Amazon, Bing, ahh, other search engines. Mostly Google Ads though. The idea is that you bid to the Google or Bing gods for that coveted top position on the SERP (Search Engine Results Page), then if you get your link clicked, you pay for the click.
Make the click count
This means it’s important to make the click count, because you’re paying for it. Don’t worry, we’ll help with that too. It’s all about the keywords, who they target, and grouping them cleverly in the early stages of your campaign. Click through rates are really important too. We can help you optimise for them as well.
Look, Google rebranded their PPC platform to Google Ads but everyone seems to still be going strong on Adwords so. No matter what you call it, it’s still the most popular form of PPC. We know, we know, you were SURE it was going to be Bing. But no, really, Adwords is where it’s at. There’s more where that insight came from too, we’re full of them. Trust our SEO and Adwords experts to help you with your PPC campaign.
Bidding optimisation, account structures, strategies for targeting multiple locations, we got you. We’ll rake more business in for you via Adwords. Plus, did you know if your ads and landing pages are actually useful and satisfying to users, Google will charge you less per click. That means higher profits for your business.
Running a glorious PPC campaign and Adwords campaign is great. But, to get the best results, you’ve got to back up these campaigns with good foundations. What are good foundations for a pay per click campaign? Decent organic rankings. A slow and steady SEO campaign. We’ll help you get your website’s authority in check. We’ll rewrite your website content, develop landing pages, create a content marketing campaign — whatever you need to get those nice results on Google, naturally.
Keyword research is the starting point for your pay per click campaign. It’s where we work out what your target audience is searching to find your product or services. We’ll cleverly group up your keywords for your PPC or Adwords campaign. Your keyword groups will inform the keywords and audiences we’ll be bidding for in your campaign. We’ll create content around these keywords too, to help your organic rankings. We’ll make sure to use both, the keywords with lots of searches, and the keywords with fewer searches. This way, we know we’ve covered enough ground.
Landing pages are your PPC campaign’s best friend. There’s a higher chance of ranking for something niche, usually a higher CTR (click through rate), and a lower bounce rate. Oh yeah, and the biggie: a higher ROI. We used a lot of marketing jargon there but basically, with your PPC campaign, you’re targeting keywords relevant to your products or services. So, why send traffic to your homepage and trust them to work it out?
Leaving your website visitors to work it out on their own can be disastrous. People are lazy, they don’t want to read or search for the button with the word they initially searched for. Work with us to create landing pages so what your customers are searching for, will be the first thing they see after clicking your link.
CTR stands for Click Through Rate. So, CTR optimisation is maximising the clicks on your ads. Yeah, ranking or winning the top spot on Google is only half the job. You still need to get clicked on, then have them buy your product. Our copywriters help you get more bang for your buck in the form of clicks for your ads. We’ll use clever title tags and meta descriptions and engaging ad copy that gets searchers really interested in you.
74% of users are more likely to return to mobile-friendly websites
Pop your details in and we’ll call you back for a 15 minute, obligation free, chat about your business and goals.
We’re a tight-knit team with a bunch of knowledge and experience in digital marketing. It starts by matching strong strategy with our creativity and ends in seriously good results for your business.
There’s a chance it’s answered here, but if not, email or call Tom.
0403 726 104
Search engine optimisation is how we optimise websites to rank (show up) on search engines like Google, and even Bing and Yahoo if you’re into it. SEO is how we make your website show up in the listings when someone searches a key term for one of your services or for one of your service areas.
SEO covers a bunch of different techniques that all come together to create a strong, authoritative website for you that has a high chance of ranking on search engines. SEO covers keyword research, SEO copywriting, SEO auditing, link building, CTR optimisation, and a whole heap more.
Basically, to index (list) all the right results when we search a term, search engines need to crawl websites to work out what they’re about, and index them accordingly.
They take in a number of factors, like the authority of your website, how much content you have, and a whole bunch more. This way when you’re searching for “directions to Chermside” you won’t just receive a bunch of pages like “chermside restaurants”, “chermside car parks”, or even “directions to Gladstone”.
So, SEO works by taking a multi-pronged approach to optimising your website so search engines can crawl it and index it properly.
This includes making sure your website is built and organised logically and structured in the correct way. We’ll optimise each page’s URLs, we’ll look at the title of the page, the words on the page, the keyword density. Then we’ll make sure the images and their alt texts are optimised for SEO. And that’s just some of the on-page techniques.
Our SEOs also work to try and get links back to your website. This might involve some digital PR, some influencer marketing, or guest blogging (white hat only, of course).
SEO works by putting together a whole series of techniques to help search engines find you.
Honestly, strap in. SEO requires patience and consistency. For a brand new website, you’ll be looking at three months at the very minimum to begin ranking on Google. And, not to discourage you, but that’s to start ranking, not to rank #1 for ALL OF THE KEYWORDS. Trust us, we’re more bummed about this than you are.
Don’t feel discouraged though. The sooner you get on the small business SEO train, the further ahead of your competition you’ll be.