Word Count & SEO: Quality Vs. Quantity

So, back in July, the ACCC announced they’d developed a new code of conduct, which would see Google and Facebook have to pay Australian publications for news.

Content marketing: we know all the benefits. It seriously boosts your SEO efforts, encourages trust in your brand, and the payoff is spectacular. Content marketing has become really, really popular over the last few years though, so how do consumers feel about it now? 

Email signatures: they’re worth more than just making sure your email doesn’t look bland or spammy. Your email signature can make or break your professional image, give credibility to your emails, and help you differentiate yourself from your competitors or other service providers.

Are you on the lookout for a new agency, but don’t quite know where to start or even how to choose a digital marketing agency? Digital marketing agencies can be intimidating.

It feels like a decade ago, but it must be like a month(?) since the globe converted to a work from home model to combat the spread of coronavirus. There’s been some really positive consequences from it...

We all know your marketing materials need to look good and grab attention to be successful, but the words in these materials play an even bigger role in getting you sales and business. These are our top copywriting tips for business owners.

So, you’ve heard all the buzz around content marketing and now you’re hearing you need a content marketing strategy. Well, the buzz is true and, to create quality, performing content, you do need a content marketing strategy. Don’t just open a spreadsheet and stare at it blankly — we’ve got you.

Content marketing has been around for years and years, in fact, centuries. Things like advertorials, packaged brand information, video content, and even webinars, are all forms of content marketing. We’ve only actually been calling it content marketing for a few years though.

It’s an interesting day for anyone in social media marketing. As of 8am this morning, Instagram has removed likes from its app. Well, not totally. They’ve removed the little number you see: “Sonder and 7,065 people like this”.

Responsive web design has been around for a while but now it’s more important than ever. The ‘mobile first’ notion has become a reality with smartphones taking the lead ahead of desktop computers, laptops, and tablets.

If you’re here, we'd have a guess that you’ve received a proposal from a digital marketing agency, seen the cost and wondered, "is hiring an agency worth it" or "why should I hire them".

Like most things in the digital marketing sphere, SEO is constantly changing, developing, and being refined. As digital marketing professionals, we’d like to think our SEO ranking isn’t everything… and it isn’t.

UX has kind of become a buzzword in web design recently — but if it's working, then that isn't a bad thing. UX Design is User Experience Design. It's all about designing an experience for the user... if that wasn't obvious.