Are you looking for more business? We know you’ve worked hard to build a quality business that people love. All that’s missing is getting your product or service into the hands of those who need it. That’s where we enter. Sonder is a Brisbane based digital marketing agency that is ready to improve your online presence and start generating you more leads.
Our Digital Marketing Professionals have a proven track record of improving your marketing, do you want to be our next successful case study?
Digital Marketing Specialist
A digital marketing agency is an agency that takes care of all of your digital marketing channels, or just one, or just a few digital marketing services. So what is digital marketing and why do I need it? Anything that markets your business and is also a digital platform. A website, an online store, SEO, content marketing, and Google Ads are some examples of digital marketing. When it comes to partnering with a digital marketing agency, you don’t have to get involved in every single service they offer. Agencies are really good at working with you to find out where your business is thriving, where you need a bit of help, and customising a digital marketing strategy to you and your needs.
ShareStory isn’t your typical video production company. They’re about finding the unique stories that weave a business together to create a narrative that’s uniquely yours. When they came to Sonder wanting a website that reflected their people and message, we were more than happy to create a brilliant new website.
ShareStory had a fully stocked library of beautiful visuals that they’d captured of themselves and from a range of their clients. We wanted to construct a website that let their brilliantly crafted work speak for itself. Much like how they operate, we wanted to focus on the individuals that worked there and their story.
ShareStory loved their new website. It accurately showcased the message they wanted clients to see while showing how ShareStory brings businesses to life. The design is easy to navigate and intuitive for users to find what they need and send an inquiry.
We’re lucky to have been trusted by a range of Brisbane businesses. When you partner with us you’ll get a team full of experts that think about your marketing from a holistic perspective. When we build you a website, we have a process that considers how copy, design, and SEO all meld together to get you the best results. We don’t have siloed knowledge at Sonder, we’re a digital marketing agency that gets the results you need.
Copy is a marketing term for all the words featured on your marketing materials. Whether it’s on your website, in your Google Ad, or a different digital marketing material, our copywriters don’t just make words sound good. We carefully consider the benefit of you and your product or service and package up some nice words that also convince people to choose you.
We also write to optimise your search result rankings so that when people are looking for services that your business provides, your company shows up. Our writers are focused on providing copy that’s easy to read and that drives traffic through to your website.
Our digital marketing agency knows how to develop quality content that works to both educate and offer value to your target market while seriously growing their interest in you and your business. We’ll create videos, how-to guides, industry analysis pieces, that position you as an industry leader and engage current and potential customers. A good content marketing strategy will help you rank on Google, boost traffic to your website, and hopefully, inspire a bunch of confidence in your business. We also help you develop your content channels to best optimise the use of your content.
When you engage a digital marketing agency, you’re going to come along with your own set of goals and ideas. We’ll work with you to workshop those ideas and target your goals through a tailored digital marketing campaign. Our team will research your industry and your business to mimic and create the absolute best materials we can for you. It means it’ll resonate with you and your business but engage and woo your potential clients. The dream.
SEO is an important part of digital marketing and one that we prioritise with every marketing endeavour we’ll do for your business. Showing up on Google will seriously boost your inbound traffic and enquiries to help you get more business, without lifting a finger. We’ll audit and optimise your website, rewrite your copy, and optimise for search rankings so that Google will grant you a better spot on that results page.
SEO and local SEO is necessary to getting your business seen on common searches in your area. If you’re a cafe your web design should be optimised so that when someone searches for “coffee near me” your website is one of the first they’ll see. This is the power of good local SEO. We’re a local Brisbane digital marketing agency, so we know the businesses in Brisbane and what people are searching for.
We’ve got the proven track record for getting online results that get you leads. Take the next step and accelerate your growth with Sonder.
It’s all in the approach. While every search marketing strategy is different, there’s a generalised approach we take to helping our clients rank. It starts with learning all about your industry and your business, researching your competitors and building on their approaches, and of course tackling all those on-page and off-page SEO techniques.
We’ll kick things off by looking at what you’re currently doing. What does your online presence look like? Which digital marketing channels are you on? And most importantly, what’s working and what isn’t? We’ll look at the tactics that seem to be working and which ones we need to abandon or fix immediately. From here we can scale the most-effective, enquiry-attracting bits and bobs from your existing campaigns.
Research your industry & competitors
What works for our digital marketing agency might not totally work for a mechanic, and what’s working for a mechanic will be different to a hairdresser. We’ll make it our mission to find your competitors and work out what it exactly is they’re doing. From this, we’ll take all the best bits from their strategies and see how we can inject a bit more strategy, a bit of creativity, and whatever else we need to make you, waaaay better than them.
We’ll thoroughly investigate your industry. What’s the norm? What do people expect from businesses like yours? And how can we maybe shake that up a little to show customers that your business is the best of the best?
Then, we’ll use all this research to create a benchmark. We’ll define what exactly we need to improve, where these improvements need to go and what the ratings for success will be.
The next essential step is to have the materials to head into this new campaign all guns blazing. That means, making sure your brand is being positioned how you want it to be to get the right customers for you. This might mean we book you in with our photographer to get some new brand images or a video or it might mean we start development on a new logo and brand assets for you.
This is where things start to get exciting. Your online presence is established. This step might include creating a brand new website for you, fit with fancy brand images, engaging copywriting, and a design that lures customers to buy. We’ll set up your Google My Business — so you’re completely optimised for local SEO. This will mean writing a bit about you and your services, setting it up to look professional, and uploading all your branding, photos, videos, and making it easy for clients to either buy your products or book an appointment with you.
Our team of digital marketing nerds will set your social media channels up for you too. Facebook, LinkedIn, Instagram — we’ll make sure these are ready to start upping your website traffic and enquiries.
Web Design & Development
Your website is a huge part of your marketing materials and it’s usually the spot where your sales go down. So, it’s pretty important we get this bit right. Our web design is packed full of strategy and full of design smarts. Plus, it’s functional. Our digital marketing agency knows web design, so they can create a design that leads and guides the user where you want them to go.
Our digital marketing agency’s web developers will then bring it to life. We’ll build on a WordPress CMS using Elementor. Why do we use this? Because we want the website to be usable for you. Some digital marketing agencies or web design agencies will create a new website and hand over a pile of code that’s hard to maintain. Our developers will make sure your website works as perfectly as you need it to, to support your sales. Plus, they’ll make sure it loads quickly and ticks all those boxes specified by Google.
At Sonder, we use WordPress and Elementor so that when we give you the keys to your new website, you’re able to jump in and pop up updates when you’ve got new products or a new blog to write. Of course, we’re more than happy to maintain your website and constantly improve it to align with the evolving SEO landscape, but that’s a decision for you to make.
Copywriting is a marketing term for the text found on your website, it’s how your online presence comes to life. It helps you connect your story with your customers, share your brand’s values, and your selling point. Then it sells them. It gives them all the reasons your product or service is just what they’ve been looking for. Copywriting is how you attract and ignite interest in your brand, connect with the customer, and then convince them to buy.
We’ll set up and optimise your Google My Business listing for you. Our digital marketing agency’s designers will create amazing branding assets to use to market your services or your products on Google. Our copywriters will create captions, descriptions, and posts for your listing to give it the ultimate optimisation. We’ll optimise these to show up in Google Shopping where relevant, and we’ll optimise your listing to rank. Your Google My Business seriously drives your local SEO efforts, which we’ll get to in a moment. It’s responsible for helping you show up on Google Maps and other relevant Google listings.
Your Google My Business is a pretty big part of your local SEO campaign, but aside from that, we’re huge on location-based landing pages to help you show up in your local customers’ worlds. We can optimise these by city, suburb, or even states and countries — depending on your industry. Our digital marketing agency’s local SEOs absolutely love working with Brisbane businesses to earn better rankings and more local enquiries.
Ready your website and content for SEO
SEO isn’t something we can just do in a document and send through to you. How good if we could though. But, we do have to make sure you have a well-designed blog ready to host all your content and we’ll need to make sure your website’s developed for all those best-practice SEO items. Obviously, we want your website to be as ready and prepared as it possibly can be to start ranking. This means we’ll make sure you have an amazing internal linking structure, it means your photos are named appropriately with the right alt texts, and it means all your URLs are best practice too.
If our copywriter didn’t work with you to create your website copy — we might need to refresh this too. Making sure there’s plenty of it and it’s all keyword optimised — and that it’s actually working to convert those customers who land on the page.
Target high volume key search terms
Through the creation of new landing pages and blog content, we’ll target those high volume key search terms that you’re dreaming of. Don’t worry, we’ll take care of the keyword research and benchmarking what we need to do for you to rank too.
Our landing pages will target those “transactional” terms. “Transactional” terms are the terms people Google when they want to buy something. So, if I wanted to buy a pizza, I’d Google “order pizza online”. But, if I wanted to know about the history of the glorious slice, I might Google “history of pizza”. That Google search? That’s called an “informational query”. We’ll get to these shortly.
So, your landing pages might be suburb-based — as in, targeting key search terms around your service or product that are location-based. For example, “Digital Marketing Agency Brisbane”.
Then we’ll target those high volume key search terms through blogs. That’s where those informational queries we mentioned come into play. By creating clever, keyword optimised blog content that educates users, answers commonly searched queries, and works to get you more website traffic — we’ll slowly but surely boost your rankings.
Target low volume key search terms
The high volume key search terms are the dream, obviously. But your low volume key search terms? They come with money. That’s because there’s way less competition. Everyone’s off fighting for the transactional query with 400 monthly searches without realising that that lower volume search that term still gets 100 monthly searches… still gets 100 monthly searches.
Low volume key search terms are the low hanging fruit, but the fruit is just as sweet, we promise.
So, again we’ll target these key search terms using cleverly-crafted landing pages and blog posts. Ranking for these terms and raking in more website traffic through them will boost your rankings for the high volume search terms too. We love a win-win.
This step is pretty simple. Everything we’ve been doing? It gets bigger and better. We make more landing pages until you’re completely set up with strong ranking tools for all of your core services and all of your sub services. Then we’ll continue boosting these efforts and in turn, your rankings through clever blog posts.
Once we’re in the scaling stage we can get more serious about your SEO efforts. We’ve given you everything you need to have a really strong on-page SEO foundation. Now is the time to go hard on off-page techniques.
Here, we’ll want to build relevant links to your website, your service pages, your landing pages, your blog posts — honestly, whatever we want to rank. See, links have a whole bunch of juice in them and they tell Google how authoritative you are. The better the pages linking to your pages? The better your pages rank.
We’ll utilise a bunch of link building techniques. From whitehat guest blogging, to clever content marketing, and maybe even a digital public relations campaign.
To help you make the most informed decision, here are common questions our clients ask us. If you have more questions, you’re welcome to scroll down, fill out the form and we’ll get back to you soon.
Digital marketing is marketing that takes place digitally. So if the marketing materials can be found on the internet, on social media, or any digital platform, it’s digital marketing. This is opposed to other marketing that might be via post, billboards, brochures, door knocking, you get the idea. So, when we talk about digital marketing we’re talking about:
Google Ads & PPC
Why’s it so important to have good digital marketing? Because everyone is online. You check your phone daily, whether it’s for social media, the news or anything else, the digital landscape is a huge part of the world. This is why it’s so important to have a digital marketing agency that understands the ins and outs of online marketing so that they can create a brilliant presence for you. Put your brand where the people are and talk to Sonder today.
Content marketing is where you create value-packed content with the purpose of marketing yourself. When we say content, we’re talking about blog posts, PDF guides, marketing emails, podcasts, videos, and in some cases, social media posts. Content marketing is where you take that aforementioned content and share it with your audience to build trust and credibility. The idea is that as soon as they’re ready to go ahead and make a purchase — you’ll be their first choice.
Content marketing also works with your brand to position it as an authority on topics in your industry. If you’re a skincare brand and you have a series of blogs talking about the impacts of certain ingredients on your skin, then people are more likely to think of your brand as legitimate. If you write really great content, chances are that other content writers will link out to your blog. This gives your blog more credibility while also boosting your SEO thanks to some delicious new backlinks.
SEO stands for search engine optimisation. It’s where we optimise your website, your Google My Business listing, and the content hosted on your website, and make sure it’s all written and built perfectly for Google. There’s much more to it, including who’s linking to you, who you’re linking to, and the creation of content. SEO is how we optimise your website to show up on Google — ideally on the first page.
Search engines are pretty smart. We know that because nowadays you rarely go for a day without using Google for at least one search. They know the questions that people are asking and they usually know where to find the answers. A digital marketing agency will introduce your solution to the questions from search engines. That means, writing copy with relevant keywords, getting the right backlinks, having a good website and being proactive and updated on the evolving landscape of SEO.
A marketing strategy is where a marketer sits down and identifies the very best things you can do in your industry to smash your marketing goals. Your typical marketing goals are generating more enquiries, boosting brand awareness, and obviously, getting more sales. So, in a marketing strategy we’d look at you, your industry, and who you’re targeting, and identify the best tactics we can employ to get you that business you’re after.
Because we’re a digital marketing agency, we put a huge emphasis on your online presence, because that’s where your potential customers are.
Where a marketing strategy is laying out all the best tactics your business could use to smash your marketing goals, a marketing campaign is the plan. It’s where we lay out all of your strategy into an actual plan. It might be month by month, week by week, even day by day. But basically it lays out a plan for how we’ll roll out your marketing, when we’ll post what, and it’ll detail which goals were specifically targeted.
Inbound marketing is a marketing strategy where we set up your business, your marketing materials, and your online presence to acquire inbound leads. This is opposed to outbound marketing tactics like door knocking, telemarketing, and direct marketing. It sets up your website, social media, and content to attract visitors on its own accord and direct them to make an enquiry.
Creating a good sales funnel that focuses on inbound marketing means that your sales team isn’t doing as much work to drum up demand. This means that they can focus on closing deals and selling your product or service. A good digital marketing agency will help you set up a few digital sales channels with excellent SEO so that the people you want to find them, actually discover the pages.
Marketing sets your business up for long term success. Businesses who rely on word of mouth or referrals are obviously decent businesses, but they aren’t set up for the long run. Marketing boosts brand awareness, it creates and nurtures client relationships, and it brings in more business than word of mouth can. Marketing works most effectively when it’s up to date and works on an ongoing basis, rather than employing a marketing agency for just a month or two.
B2B refers to a business that relies on sales and purchases from other businesses. If your products or services only (or mostly) apply to businesses, then you’re a B2B business. Examples of B2B businesses are digital marketing agencies — because individuals don’t market themselves, or manufacturers — because they sell on to a retail business. If a majority of your client or customer base are individuals and not so much for business, then you’re a B2C company.
At Sonder, we’re a digital marketing agency that specialises in both B2B and B2C businesses. We know that the messaging has to be different for each of these businesses and our copywriters are primed to give you the copy that’ll get you the clicks you need.
Email marketing is where you market your products or services to your audience via email. You can do this by sending out collections of clickable products in an email. Or by offering updates and value-packed newsletters that give your audience an easy way to get in touch with you and make a purchase.
Surely email marketing is a bit outdated with social media? Wrong! Email marketing is still one of the most effective ways to promote your business. You’ve got a database of customers or potential customers who are interested in receiving content for your brand. You’ve created a demand and they’ve signed up for it. So use this channel and supply these subscribers with content they want to consume and they’ll reward you with sales.
A content marketing strategy is a plan for how your business will use content marketing to increase your Google rankings, increase website traffic, and increase sales. To create a content marketing strategy you need to have a good idea of your key search terms, your content marketing goals, and which content marketing techniques you’ll be using. We wrote a whole blog post on how to create a content marketing strategy.
A market in marketing is your audience or the collection of people you’re selling your product or services to. So our digital marketing agency’s market is predominantly business owners, a veterinary clinic’s market is pet owners. Finding your target market is necessary if you want to develop an online presence, that’s because you want to know how to reach people. People in different demographics act differently online. An 18 year old will probably be using the internet quite differently than someone who’s in their 60s. You want a website that both of these age groups can use, but that the one you want on your website, you want them clicking through to make a purchase.
This is a question that we get asked quite a bit by some of our clients, but the truth is, you probably found our website because of our web design. The reason you’ve scrolled down this far is because of web design. A website that is easy to navigate is going to get more clicks. We’re not just saying this because we’re in the business of creating beautiful websites.
There’s always a method to the madness. For us, it always goes back to SEO and rankings. Search engines are always going through your website and looking to see if it has a site map that’s not only easy to navigate but also easy to understand. Heaps of websites just add a plethora of pages that have no substantive content on them and expect it to work. But it’s always better to have webpages that are logical and easy to navigate through.