Photography and video production

You’ll believe it when you see it, right? That’s why quality photography and video production are paramount when you’re looking to build a new website. When people are on your website, they’re wanting to see what your business is about. Your audience only has a small amount of time before their opinion is made, so let’s make your impression last with amazing visuals.

Photography and video production Brisbane
Photography and video production Brisbane

So I can just whip out my iPhone and capture some quick snaps, a few recordings and we’ll be good to go? There’s nothing worse than finding a website and seeing pixelated images and shaky video content. It’s a classic telltale sign that there’s been little to no effort put into creating the content. You don’t want people to associate poor quality and lacking effort with your business. You’ve put a lot of effort into creating a business that is reputable and has a quality output, so why would you substitute quality with your content production?

The value in quality production can not be understated. People can always tell immediately when something is of bad quality, but when something is good quality, then people will just be focusing on the content and the story being told. This is what you want. You want people to be enveloped in your story, and focusing on the products in your visuals, not concentrating on how many pixels they can see or straining over bad audio quality.

Invest in quality, because you’ve invested in your business. Show people who are on your website that you never substitute on quality and that you take what you do seriously.

Take your visuals to the next level with some quality video production. Photos are fantastic for storytelling, and can truly convey the narrative of your business’ story. Videos are a great way to liven up your website and create some engaging content that people can interact with. Photos and the copy can give your brand a certain image and tone, but a video that shows your business in action and features your team will elevate your online presence. 

Attention spans are getting shorter so digital marketing materials need to get their message across quicker. Video is one of the only media types that ask nothing of your website visitors while serving everything you want to say up on a silver platter. Working video into your web design makes your business look modern and your website look professional. There’s a huge list of benefits that come from using video on your website. Websites with video get better SEO from Google (they’re more than 50x more likely to rank) and they get longer visits (2.6x longer than those without).

So why can video capture your businesses personality and story so well? The story of your business, how it was founded, what the original concept was, or any fun tales brings is always best told in video format. Capture the sparkle in your founder’s eye, the love and care your team puts into every project and the day to day of your business that sets you apart from the rest. This is the true power of video content.

So I can just whip out my iPhone and capture some quick snaps, a few recordings and we’ll be good to go? There’s nothing worse than finding a website and seeing pixelated images and shaky video content. It’s a classic telltale sign that there’s been little to no effort put into creating the content. You don’t want people to associate poor quality and lacking effort with your business. You’ve put a lot of effort into creating a business that is reputable and has a quality output, so why would you substitute quality with your content production?

The value in quality production can not be understated. People can always tell immediately when something is of bad quality, but when something is good quality, then people will just be focusing on the content and the story being told. This is what you want. You want people to be enveloped in your story, and focusing on the products in your visuals, not concentrating on how many pixels they can see or straining over bad audio quality. 

Invest in quality, because you’ve invested in your business. Show people who are on your website that you never substitute on quality and that you take what you do seriously.

Photography and video production Brisbane

We find the right angle

No matter what your business specializes in, we’ve got you covered when it comes to video and photo production. Our professionals know what’s going to make your business stand a cut above the rest and they’ve been bringing out the best in businesses for years. They’ve worked across industries and know what’s best practice for yours. Whether you’re aiming for professional headshots or a comedic team pic, our production team has the right lighting, angles and post-production to make your shoot shine.

Creating the right shots for Bare Skincare

A bit about Bare

Bare is a natural skincare brand that worked with Sonder to create content, visuals, and a website for their launch. One of the key things we needed to get right for Bare, was to organise the product shoot for their new range of face masks. Being a new brand in a large market, we needed to differentiate Bare and show their community what their products are all about.

Photography and video production Brisbane
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How we helped

We wrote the brief and organised a series of shoots for the new Bare product release. Focusing largely on how we wanted the brand to be positioned, we put a large emphasis on the brand name and associated colours to get the Bare brand out there. We organised the shoots to get a range of photos, gifs and also instructional videos about how to use the products.

Photography and video production Brisbane

The results

Bare were extremely happy with the photos, gifs and videos that were produced. The visuals have provided the perfect baseplate for Bare to launch their new brand and new products. At Sonder, we were able to create a beautiful website that featured these brilliant new visuals, and truly put the focus on the product.

Photography and video production Brisbane

Let’s find the right angle together

Our content specialists have a proven track record of finding the right angle to tell your story, do you want to be our next successful case study?

Photography and video production Brisbane

Show off your team

Grabbing some visuals of your team is a great way to humanise your business and show off the fantastic people that work for you. As we’ve said on this page already, people don’t buy what you do, they buy how you do it. Team shots are a great way to explain your why and share how your team has helped build your business up to where it is today.

People love knowing who’s behind a brand, and they love putting their support behind brands that have a great culture and really celebrate the people who make what they do possible. Grab some team pics, videos and gifs to show off your team and humanise your brand.

One of the best ways to liven up an ‘about us’ page is to add in a bunch of headshots of those who are in your business and add in a few bios. Gone are the days of a simple paragraph that describes what your business is, people are on your about page because they want to learn more about your business. They want to know who works there, what their stories are.

You’ve spent time and effort in selecting the right people for your business, show them off! The people who are a part of your team are there because they believe in your mission and enjoy working with your team. Invest in getting some headshots of them and letting their truth showcase why your brand is a cut above the rest.

Spice up your regular team pics with gifs. String together a few headshots and get your team in action to bring some movement into a static page and really draw the eye.

Videos are a fantastic way to let the people in your team speak to your company and how they love to contribute. Weave some more narrative and life into static ‘about us’ pages and let your people shine. If you’re a dog grooming company, add videos of your team interacting with dogs to show prospective customers the depth of care you provide. If you’re a physio, add in videos with your physios explaining why they got involved in the industry. 

Producing video content makes websites far more engaging, and gives you an edge over those who don’t have video content. People are more likely to buy from a brand that they feel like they connect to and there’s always more of a connection when people interact with videos rather than just images or only text. 

We always love using video content as a header for websites. When the first thing you land on is a stunning visual of your business in action that takes people on your site through a journey, what’s not to love!

Photography and video production Brisbane

Showing off the Spot Therapy team

A bit about Spot Therapy

Spot Therapy delivers excellence in speech therapy with their 100% telehealth service. They’ve been in operation for over 5 years and pride themselves on being consistent and reliable. The Spot team is comprised of a group of experienced speech pathologists who all bring a different angle to their therapy sessions.

Photography and video production Brisbane
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How we helped

We wanted to show off the unique format of how SPOT delivered their sessions and also show how each of the speech therapists had their own directions and experiences. We were able to organise for a shoot to capture the speech therapists in action with a few clients, showing how their service was delivered, and also highlighting how every therapist had a different twist on the delivery.

Photography and video production Brisbane

The results

We were able to showcase the photos on the Spot home page to show off all the team members and how they conducted their sessions. We were also able to feature a series of individual shots of the Spot team members alongside biographical information that showed their areas of expertise and experience so that prospective customers could pick the therapist that’s most aligned with their particular needs.

Photography and video production Brisbane

Services

Confused about how visuals can really bring your service-based website and content to life? It’s quite common for people to assume that visuals can only help product-based businesses or e-commerce websites, but that’s absolutely not the case at all. At Sonder, we know that it’s just as important for service-based businesses to have great visual content and it’s certainly not just for e-commerce sites. Services are inherently personal, if you’re an electrician, you’re helping fix people’s homes, if you’re a mechanic, you’re fixing people’s daily commute. With these personal services, of course, people want someone who they’re inviting into their lives to be someone they can trust. Add visual content to your website so that people can get to know your people.

Group 5717@2x

It’s one thing to provide great descriptions for your services that help explain them, but what can really help these explanations is accompanying images that show what the description is saying.

At Sonder, we’ve had plenty of success with bringing services to life and putting faces to descriptions. When there is just a wall of text, it can be a bit overwhelming to people who just want a quick overview, photos are the best way to break up text and to help people understand what you’re all about.

At Sonder, we think that videos are necessary for crafting and website for a service-based business. It’s the best way that you can connect with your audience about what you do and why you do it. If you’re a law-firm, people will be more likely to engage with your business if they feel like they can trust who they’re speaking to. Videos are a great way to show your process and why you do what you do, and this is how you build trust. 

At Sonder, we’ve seen how videos can truly elevate your online presence. Across your website and social media, videos are the best way that you can connect with your community and show them that you’re the best option to engage with.

Getting the right shots with Blended Interiors & Design

A bit about Blended Interiors & Design

The team at Blended Interiors and Design are committed to creating the perfect space that’s equal parts functional and beautiful. They were looking for a website that showcased their stunning interiors and captured their unique style and tone.

Photography and video production Brisbane
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How we helped

Blended really wanted the designs that they’d spend countless hours designing to be the life of the page. The Blended team designs space for people to live in, to interact with, so naturally, they would want to bring these spaces to life as much as possible. We organised for the team at Blended to come along for a videography shoot where the team would interact with the beautiful spaces they’d created.

Photography and video production Brisbane

The results

We used the brilliant video footage across the full Blended Interiors & Design website. The videos paired with elegant photos of their designs really balanced out the website and brought some personality to the brand. The team at Blended Interiors & Design were incredibly happy with the footage and the final website.

Photography and video production Brisbane

For everything else

Got something else that you’d like visual content for? We’d love to hear about it. We love customising visual content for everything on your website, but also for your social media and email marketing. We are always in the mindset of, if you can write about something, then you should have a visual to complement it.

Photography and video production Brisbane
Photography and video production Brisbane

Photos

Ever gone to send out an email and realised that you don’t have any accompanying images to compliment what you’re distributing? Having some extra candid pics on file are always useful for populating your marketing collateral, we always recommend having a few on hand to engage your audience.

Photography and video production Brisbane

Videos

Video content is also prime for social media, when you’re getting some video content shot, make sure that you get some longer shots for the b-roll. These are super useful on social media to complement a post and also to showcase the wonderful work that your business does every day.

Having a bit of extra b-roll is always useful. You won’t know what to do with it at the time, but if you’re ever creating a video down the track, it’s always useful to have some shot of your people in action to pair with some spoken word over the top.

siri voice image

Frequently asked questions

To help you make the most informed decision, here are common questions our clients ask us about photography and video production. If you have more questions, you’re welcome to scroll down, fill out the form and we’ll get back to you soon.

We usually like to have all photo and video content shot and edited ahead of your website design. It gives your designer a better idea of what they have to work with, allowing us to create a stronger design that’s complemented by your content. 

We’re more than happy to work with you and your timelines to make sure that we can craft the right visuals that will complete your website. If you’ve got a tight deadline, then we can work with that. If you’ve got some more time and want to make a few edits, we can work with that. We know your business is unique and you want to get it right, that’s why we’re flexible to work with your schedule.

What kind of content do you want? What specific shots do you need to get? Don’t stress, we’ll never leave you in the dark here. But it can be a bit difficult trying to understand what will work best on your website. That’s why you’ve got us on your side. We’ve been organising beautiful photography work and creating fantastic websites for years. We’ll work with you to find to find your unique voice as a business and craft the right visuals that complement what you do and why you do it.

You’d be surprised by what kind of jobs, businesses, and landscapes a skilled photographer can capture something amazing in. Even if you think you have the worst case scenario, our team of experienced photographers and videographers will be able to give you the full cinderella treatment with the magic of good lighting and quality cameras. 

Businesses aren’t just about the output, they’re about the people as well and our team loves working with people. No matter what your business is, our team has never failed in showing off the best of businesses and their story.

We’re looking for really high-quality photo and video content. That means it’s shot on professional equipment, it’s professionally edited, and it’s done well. If your son, niece, or friend’s brother has the ability to do it, that’s great. 

We do prefer working with industry professionals who know how to shoot specifically for websites. Sometimes beautiful pictures may not fit in with the natural flow of the website. There are also some stock standard websites photos that we know always go down a treat, and those who are engaged in the industry will know to put a large focus on these. 

When booking photography, you will get what you pay for. Professional photographers and videographers work with a very specific brief and will aim to nail this target in totality. You’re able to set the tone, and what’s required and you know what the outcome will be. This may not be the same with amateur photographers. When it comes down to it, if you’re happy with the photos, we’re happy with the photos and we’ll work to create something amazing.

You sure can! You’ve spent time and money to capture these incredible shots of your business, we want you to use them far and wide to promote the fantastic work you’ve been doing. For social media uploads, blog posts or anything in between, promote the great work your team is doing with your new content.

Our team of experts come with everything that they need to make your business look amazing. We know that you always keep your premises in spick and span condition, so the only thing we’d suggest is to wear something that you’re comfortable being photographed in. Don’t feel like you need to go overboard, sometimes when people dress up too much they can get a bit uncomfortable in front of the camera as they’re not wearing regular clothing, so we always suggest doing whatever you can to keep yourself comfortable. 

If there are extra props or more lighting needed, our team of photographers will be able to handle this and anything else that arises on the day. If you have any more questions about what production could involve, please never hesitate to give us a call, we’re more than happy to discuss with you what options are available and what’s required.

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