Marketing agencies combine a whole bunch of different lead-generating and business-producing techniques in a logical kind of strategy to make you money. It usually involves a serious understanding of consumer psychology and your audience, as well as just what it takes to get a brand out there and noticed.
Our marketing agency has a huge focus on digital. The first step we’ll take to up your marketing strategy, is sorting out your online presence. We might start with a website or by creating a Google My Business listing for you. We’ll make sure you’re showing up in the right places: Google, Google Listings, and social media. Annnd we’ll make sure that when you are found by your dream client, you have the marketing materials to actually sell yourself.
We’re not in the business of sticking you with things you don’t need, so we’ll only suggest the services we know will get you thriving. Our main marketing agency services include: web design and development, copywriting, SEO, PPC, and content marketing. But with a clever team and some pretty fancy connections we can be pretty flexible.
Our web designers and developers know their way around a website. We’ll work with you to create a website that ticks all the boxes. We’ll make sure it’s designed to make sales, make you look fancy, and developed to load fast and work well. Plus, we offer hosting and maintenance and all those good website services.
74% of users are more likely to return to mobile-friendly websites
Like a one-page website, our landing pages are designed to sell something specific. We’ll optimise these for SEO, plus we can match these up with a fancy PPC or Google Ads campaign. Landing pages are really amazing for supporting a specific product or service and work better at guiding the user to buy whatever it is you’re selling.
We think most marketing agencies will agree that copywriting is one of the most important elements of your marketing. Maybe it’s just copywriters that think that — who could say. Anyway, copywriting guides users through websites, communicates what’s so good about your product or service, and positions your brand in a better light. So good.
Showing up on Google is becoming more and more important and SEO is the way to do it. Our marketing agency is blessed to have clever SEOs who can work with you to find the most lucrative keywords and search terms and optimise your website to get all that good Google business. We’ll help you rank on Google using local SEO, technical SEO, content marketing, and link building techniques.
The first search engine, Archie Query Form, was launched in 1993
Like we’ve said (more times than you know tbh), it’s soooo important to exist on Google, otherwise people won’t know you do at all. And while our digital agency’s SEO services are QUITE good, you won’t rank on the first page of Google as soon as you pay one of our invoices (if we could change that… we would, promise). The truth is that it takes time for a new website to rank on Google and slapping a bandaid over your website in the form of content isn’t a solution either. The other truth? MOST SEO campaigns are supported by a Google Ads campaign. All the biggest players pay for Google Ads just like the rest of us — it’s why they’re the biggest players.
Pop your details in and we’ll call you back for a 15 minute, obligation free, chat about your business and goals.
Our marketing agency can take care of your email marketing campaign too. Using a combination of good design, smart copywriting, and a little bit of strategy, we can drive traffic to your website and bump those sales up. Whether it’s newsletters, product roundups, or sales emails — our team can help.
Digital PR is an amazing way to launch a new product or service, to boost your SEO efforts, and to cast your business in the spotlight. Our marketing agency can develop a strategy and plan, create all the materials, and take care of your PR outreach for you.
Our marketing agency is jam-packed with people who know exactly what you need to get the business you want. Plus, we execute it so well. Our marketing materials are super fancy, tailored to your business, and actually work to rake in business. Still not convinced? We wrote a whole page on how we support businesses to get better results.
We’re a tight-knit team with a bunch of knowledge and experience in digital marketing. It starts by matching strong strategy with our creativity and ends in seriously good results for your business.
There’s a chance it’s answered here, but if not, email or call Tom.
0403 726 104
Search engine optimisation is how we optimise websites to rank (show up) on search engines like Google, and even Bing and Yahoo if you’re into it. SEO is how we make your website show up in the listings when someone searches a key term for one of your services or for one of your service areas.
SEO covers a bunch of different techniques that all come together to create a strong, authoritative website for you that has a high chance of ranking on search engines. SEO covers keyword research, SEO copywriting, SEO auditing, link building, CTR optimisation, and a whole heap more.
Basically, to index (list) all the right results when we search a term, search engines need to crawl websites to work out what they’re about, and index them accordingly.
They take in a number of factors, like the authority of your website, how much content you have, and a whole bunch more. This way when you’re searching for “directions to Chermside” you won’t just receive a bunch of pages like “chermside restaurants”, “chermside car parks”, or even “directions to Gladstone”.
So, SEO works by taking a multi-pronged approach to optimising your website so search engines can crawl it and index it properly.
This includes making sure your website is built and organised logically and structured in the correct way. We’ll optimise each page’s URLs, we’ll look at the title of the page, the words on the page, the keyword density. Then we’ll make sure the images and their alt texts are optimised for SEO. And that’s just some of the on-page techniques.
Our SEOs also work to try and get links back to your website. This might involve some digital PR, some influencer marketing, or guest blogging (white hat only, of course).
SEO works by putting together a whole series of techniques to help search engines find you.
Honestly, strap in. SEO requires patience and consistency. For a brand new website, you’ll be looking at three months at the very minimum to begin ranking on Google. And, not to discourage you, but that’s to start ranking, not to rank #1 for ALL OF THE KEYWORDS. Trust us, we’re more bummed about this than you are.
Don’t feel discouraged though. The sooner you get on the small business SEO train, the further ahead of your competition you’ll be.