Becoming Brisbane’s Go-To Business Accountant

Laura English

Laura English

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accounting firm

Mobbs & Co is an accounting firm with a special focus on business accounting and with three locations: West End in Brisbane, Caboolture, and the Sunshine Coast. They came to us to make the switch to digital marketing over those traditional avenues, with the hopes of generating more enquiries and clients. 

Online Presence Tidy Up

Website Redesign

The first step was to redesign the website so it ticked all those SEO boxes and was easy for users to interact with. 

Photo Shoot

We sent out our photographer to work with Mobbs & Co. Using real team photos and in-office images helps build trust and credibility on the website.

Online Booking

The easier it is for customers to get in touch the better. We created an online booking system through Calendly so customers could quickly organise consultations with the Mobbs & Co team.

The website went live in February 2018 and you can see the initial jump in traffic in the graph below. 

ahrefs organic keywords and traffic

You can see in the graph above that Mobbs & Co gained a significant amount of pages in those top 1-3 positions as well as the positions between #4-#10. The below graph includes the pages that earned those #11 through to #100 positions. 

organic keywords

traffic value

Show Up On Google

With the website and their online presence tidied up, it was time to establish a positive presence on Google. 

Google Reviews

Google reviews are an amazing way to rank higher on local listings (if your reviews are good, at least). We helped Mobbs & Co gather up more five star reviews to secure them as one of Brisbane’s best accounting firms.

google my business reviews

Google My Business

With their three different offices, Mobbs & Co wanted to rank locally in their three different locations. Google My Business is an amazing way to show up in local listings and also help out clients visiting from those areas.

We established and updated all three of their Google My Business profiles and optimised them for their locations and services. 

The graph below shows how often Mobbs & Co are showing up in those organic Google results and how often they’re showing up on Google Maps listings. 

google my business enquiries

SEO & Landing Pages

Once we’d established a serious online presence for Mobbs & Co, we continued working with them to rank higher for those terms bringing in the best enquiries for them. 

We needed to target three different locations: Brisbane, Caboolture, and the Sunshine Coast. 

You can see below that they’re ranking within those top two to three positions for broader terms like “business accountant Brisbane” and “small business accountant”, as well as “accountant LOCATION”. 

ahrefs rankings

We’re now in the process of working on those more niche, specific terms that receive fewer searches per month but earn more qualified traffic. You’ll see Mobbs & Co are beginning to show up on the first and second pages of SERP for terms like “tax accountant”, “tax returns”, and “tax agent”.

ahrefs rankings

Design
Development
Content Creation
Search and SEO
Launch your next marketing campaign with us in October 2020