Spot Therapy delivers excellence in speech therapy with their 100% telehealth service. They’ve been in operation for over 5 years and pride themselves on being consistent and reliable.
Spot Therapy came to us after a recent rebrand, looking to build a website that was easy to navigate, reflected the services that they provided and showed off their new rebranded visuals. Given that their service is completed 100% online, it was important to consider how people would access the right information and what they would need to book in a session.
A common misconception about online therapy is that it can be a sterile interaction, so Spot wanted to showcase each of their speech therapists and humanise their business to make them more approachable. Spot also wanted a website that would be usable to them, it was important that they’d be able to update with new staff and include new services when they were available.
We designed and built a website for Spot Therapy that reflected their rebrand and showcased their speech therapists in action. We organised for our photographer to get plenty of content of the speech therapists weaving their magic and conducting their service online. Then we made sure to include all of these fantastic shots into the new website and into their relevant services.
We also created some copy around their services and optimised it to get traction in search results. The website was made fully accessible for Spot, so when updates and changes needed to be made, they were able to jump in and make some quick changes rather than going through a laborious process. When websites are just composed of code, it can be difficult to make quick changes unless you know the code language. That’s why we always use website builders, so that our clients are never locked out of their own website.
Spot therapy has been doing incredible work all across Australia. With their new website they’ve been able to continue to grow their community and hire more speech therapists. Their new website positioned them as leaders in the industry and showcased the individual therapists, so people knew who they were signing up for when making an appointment. Because their new website was completely accessible, the team at Spot have updated their website to reflect their growing team and services.