Creating a new message for the future of blockchain in business

Making blockchain technologies accessible to Australian businesses and defining a message.

Labrys is a leading blockchain development company that helps businesses leverage blockchain technology to protect and harness their capabilities. Sonder was able to help Labrys present their message online with the creation of a new website and content.

Challenge

Blockchain development is still an emerging technology and the market potential for this has yet to be realised. With this constraint, it had been difficult for Labry’s to communicate their unique offering to their target audience. Labrys had also undergone a recent rebrand and wanted to feature their new visuals in the design. Sonder was tasked with writing copy about blockchain that was easy to understand for businesses and compliment this with an intuitive design that used the new Labrys visuals.

“Couldn’t recommend this team highly enough for any marketing, rebranding, design or website work. Thanks from the team at Labrys!”

James Blinco - Labrys

Solution

Sonder went into research mode to discover how blockchain messaging is being effectively positioned in the market today. We were able to put forward accurate copy that captured the message Labrys wanted to distribute. For the web design, we incorporated the new visuals from the Labrys rebrand and constructed the design to compliment the copy. When design compliments copy, it makes the copy more understandable and easier to follow with the eye.