Update your graphic and logo design in Brisbane

Want your business to look cooler, fancier or maybe more professional? You’ve come to the right place. We’re a local business who helps brands lift their game through graphic design, brand management, and logo design services.

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5 star rated Marketing Agency
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You'll be in good company

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What’s the difference between logo and brand design?

Branding and logo creation aren’t the same thing. A brand is an identity system that’s made up of each individual visual element you use to communicate your brand to your customers. So inside of your brand is your brand’s message, your brand colours, your brand type, your logo, and all these other little assets. 

 

Your logo? It’s the biggest chunk of that identity system. It’s the first thing your target audience really sees and gets to judge, kind of like your first impression. We’ll make you a logo your dream client will fall in love with.

 

We’ve got everything you need to know about logo design and why consistent branding is necessary to make your business recognisable. If you’re ready to improve your logo or branding, give us a call. If you want some more info, check out this page for more on:

Excellent designers will help your Brisbane business...

Brand Design

Your brand is how people judge your business based on how you’ve defined it. So it’s not just making up a logo and picking a font from Google. We get to know you and your business, kind of like a first date except in the meeting room — but we will shout you a coffee. We dig in and ask the right kind of questions to learn about you and your business and what separates you from your competitors. Maybe you have a fantastic customer support system, maybe your after-sales care is off the charts. We ask you about your goals too,  find out who your dream client is and where you’d love to see your business.

 

Then, our brilliant graphic designers will translate all of that information into something visual. They’ll create a brand that ticks all of the boxes your target audience have drawn. We’ll design your whole brand: your logo, your type, brand colours, brand messaging — we make sure every single thing plays a part in working towards your goal. Whether you’re in need of a rebrand or need a brand created from scratch, we can’t wait to work with you.

Brand Strategy

When we develop a brand strategy for you it shapes the lens which people will see your business through. It’s all about working out who we’re trying to reach to discover if what you’re currently doing hits the mark. How does your brand fit into their lives? What will they tell their friends and family about you? What can we do together to make sure you and your business seem like the most appealing option to them? Does your logo design spark the right ideas in your customers mind?

 

Your brand strategy is a long-term plan for how you’ll continue to develop your brand. We’ll help you work out where to start, how to build up your brand, and which direction to take it in. Along with the individual steps you’ll need to take to get it done and a tailored plan suited to every online platform.

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Brand Rollout

This is where the magic happens. Watch as your new graphic and logo designs are introduced to the world! We’ll work with you to choose a day for your brand rollout. Behind the scenes we develop a specific strategy for each medium so we can best represent your business on the launch day.

 

That means all of your new print collateral: sales brochures, business cards, what-have-you with your new branding ready to go. Your website will be redesigned with your new branding. We’ll even update your Facebook and LinkedIn cover photos. Your logo will be absolutely everywhere!

 

We’ll prepare everything and have a rock solid plan so on rollout day you look professional and most importantly, on brand. We’ll line up a bunch of social graphics and captions for the big reveal and everything. Plus, you’ll get a style guide to take away so you and any designers you leave us for use in the future, will make sure you stay right on brand.

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Style Guide

Staying on brand is important. It makes you more identifiable. Always using your brand the right way means you’ll be consistent which means there’s a better chance of better brand recognition. So you’ll get a little booklet called a style guide. The style guide is basically filled with all the rules for how to use your brand elements.

 

Graphic designers love rules. They’ll tell you how to use your fonts, which fonts you’re allowed to use in your emails, the font to use in your social graphics. They’ll even specify which of your brand colours can go with which other colours, along with the scenarios you should be using them in. Your graphic designer has thought of everything, seriously.

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Graphic Design Brisbane

We offer a whole bunch of graphic design services to Brisbane. Professional graphic design helps your business attract the right people to your storefront. We’ll create any design you need. From fun social media graphics to serious document design and anything in between. Lookbooks, presentations, postcards, EDM templates, icons for your website — seriously anything graphic design.

 

Our graphic design team has plenty of experience with creating designs that serve a purpose. So, you won’t just get something pretty. You’ll get something pretty that’s full of thought and strategy. Something that represents you and resonates with your target audience.

Social Media Graphics

There’s no shortage of brands on social media. So to stop everyone scrolling and even get a like, or better yet a comment with a tag, you need to stand out. Amazing brand photos are a really good way to stand out online. Buuuut, you can’t always perfect your Instagram grid with photos. A photo isn’t always perfect for your blog and some social posts are just better suited to a graphic.

 

Our graphic designers can create custom social media graphics tailored to your posts. Or, we can give you a bunch of sweet social media graphics with customisable elements. Either way, our graphic design services will make you look super cool.

💡 Fun Fact

The average internet user has about 7 social media accounts

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Business Stationery

Leave a lasting impression with a fancy business card, or pen, or your own personalised merch. Business stationery or promotional materials like business cards, notebooks, letterheads, that kind of thing makes your business look like the cool guy in your industry. We make people want to work with you through our fancy graphic design services.

 

Your business stationery journey doesn’t have to end with kitting out your office with some awesome swag. Why would you stop there? Get enough business stationery so that you can distribute it to your clients and see them start advertising your brand. Because, who doesn’t love a swag pack?

Give us a call or request one back

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Pop your details in and we’ll call you back for a 15 minute, obligation free, chat about your business and goals.

Things we’ll talk about

Flyers & Sales Brochures

Sales brochures may be a little old school but they still sell. Arm your sales team with the perfect sales tool. Our graphic design team works closely with our copy team to create something that sells your business. When it comes to flyers there are two kinds that leave a lasting impression: terribly designed flyers and amazingly designed flyers. You should be going for the second one.

 

There’s something about having a tangible item to refer back to when you’re making a pitch. It’s even better to leave your clients with something that will sit on their desk and prompt a thought after you’ve left. It’s all about making an impression and flyers are the perfect way to achieve this.

Business Cards

A lot of things in business chop and change, but business cards are forever (probably). Business cards are basically your handshake in business, your graphic designer will make sure it’s a strong one.

Surely with all the advances with technology we don’t need business cards anymore? There’s nothing flash about pulling out your phone and connecting one LinkedIn. Give a personal touch that your potential client will remember the next time they open up their wallet.

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See why business are more profitable with Sonder

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Becoming Brisbane’s Go-To Business Accountant

Mobbs & Company logo

With three locations across South East Queensland, Mobbs & Co wanted to rank in each location for a number of business accountant terms.

$1.4K
Monthly Organic Traffic
300+
Organic Keywords in Australia
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Why work with Sonder?

We’re a tight-knit team with a bunch of knowledge and experience in digital marketing. It starts by matching strong strategy with our creativity and ends in seriously good results for your business. 

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Frequently Asked Questions

There’s a chance it’s answered here, but if not, email or call Tom.
tom@sonder.com.au
0403 726 104

Have a question about websites, marketing, or why Tom’s dressed like a cat? Take a look.

Search engine optimisation is how we optimise websites to rank (show up) on search engines like Google, and even Bing and Yahoo if you’re into it. SEO is how we make your website show up in the listings when someone searches a key term for one of your services or for one of your service areas.

SEO covers a bunch of different techniques that all come together to create a strong, authoritative website for you that has a high chance of ranking on search engines. SEO covers keyword research, SEO copywriting, SEO auditing, link building, CTR optimisation, and a whole heap more.

Basically, to index (list) all the right results when we search a term, search engines need to crawl websites to work out what they’re about, and index them accordingly. 

They take in a number of factors, like the authority of your website, how much content you have, and a whole bunch more. This way when you’re searching for “directions to Chermside” you won’t just receive a bunch of pages like “chermside restaurants”, “chermside car parks”,  or even “directions to Gladstone”. 

So, SEO works by taking a multi-pronged approach to optimising your website so search engines can crawl it and index it properly. 

 

This includes making sure your website is built and organised logically and structured in the correct way. We’ll optimise each page’s URLs, we’ll look at the title of the page, the words on the page, the keyword density. Then we’ll make sure the images and their alt texts are optimised for SEO. And that’s just some of the on-page techniques.

 

Our SEOs also work to try and get links back to your website. This might involve some digital PR, some influencer marketing, or guest blogging (white hat only, of course). 

 

SEO works by putting together a whole series of techniques to help search engines find you. 

Honestly, strap in. SEO requires patience and consistency. For a brand new website, you’ll be looking at three months at the very minimum to begin ranking on Google. And, not to discourage you, but that’s to start ranking, not to rank #1 for ALL OF THE KEYWORDS. Trust us, we’re more bummed about this than you are.

 

Don’t feel discouraged though. The sooner you get on the small business SEO train, the further ahead of your competition you’ll be.

Meet the team

We’re a small team realising big dreams.

the Sonder team 2021

The story of Sonder

Bolstering Brisbane digital for over half a decade.

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Beautiful design meets best in class development.

SEO

Superpowered growth with meaningful traffic.

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Storytelling through compelling video content.

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Campaigns that deliver significant ROI.

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