Make friends with your customers, in their inbox.

Email Marketing Brisbane

Reach potential customers directly, via their inbox. Build relationships and your credibility, as well as your conversion rate. Email marketing is becoming the boss of the marketing channels.

What is email marketing?

Pretty much just that. Marketing via email. Email marketing is sending marketing collateral directly to your customers’ and potential customers’ inbox. It means you can reach them directly and personalise each interaction to them specifically. Give them the news they like to read, the content they like, but be sure to let them know about offers you have on. Email marketing is all about finding the balance between building a relationship with the customer, but still calling them to action with plenty of links. The best email marketing techniques involve personalising the email to the customer and personalising the products and services you pitch to their interests.

email template design

What is an email marketing campaign?

An email marketing campaign is a collection of emails that relate to each other, working towards the same goal. They’re usually sent out at intervals — building interest one week, suggesting a specific product the next. Email marketing campaigns are super important for your inbound marketing campaign. Like most things, what you consider a conversion in email marketing will vary. It might be signing up for your free course, or downloading your guide, or straight up buying your product. It depends on what kind of sell you’re going for.

How to do email marketing?

Well, you could just get us to do it. But, to do email marketing you need to have a clear goal. There’s no point in launching an email marketing campaign just ‘cause you heard they’re pretty good. You need to define a clear goal, define your target audience, create an email list. Then you need to kind of storyboard your emails. How will they work, how do they link together? From this, you can create a logical schedule — think from the buyer’s perspective, you know how many emails are too many.

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email marketing agency

Next comes good emails…

Then it’s all about creating quality emails. Write and design each email of your campaign with your good goals in mind. Once you’ve sent out your email campaign, it’s time to nerd out. Measure and compare all of the stats. When did the open rate drop on your emails? Were people who’d already purchased recently more or less likely to buy? Moving forward, we can do things like A/B testing, learning which CTAs, which emails, which layouts are best for getting you more sales.

Give us a call or request one back.

digital marketing brisbane

Give us a call or request one back.

Set yourself up to bounce back. Get in touch to find out more about our marketing packages and how they can get you started.

We’ll chat with you about:

  • The enquiries you’re chasing
  • What kinds of marketing you’ve tried (What worked? What didn’t?)
  • Whether or not Carole Baskin did it…

Email Marketing Templates

Our designers will make email marketing templates you love. We’ll custom design your email newsletters, product or line launch emails, or emails for company announcements. Using clever design techniques, we’ll help you get the most business from each email you send out. We’ll design email marketing templates for you that look better than everyone else’s and perform better.

email marketing template design
email marketing agency

Copywriting for Email Marketing

Copy is arguably the most important part of your email marketing campaign. Words are what get your customers to do the thing you want them to. Persuasive copy that sounds like your brand and shows off your personality in all of your materials? *Chef’s kiss*👩‍🍳😘. So when you come to us for copywriting for your email marketing campaign, we work with you to develop a tone of voice and a brand personality you love. Then we email your past, present, and potential customers and build a super positive relationship with them. Our copywriting makes sure that your email list loves whatever it is you have to say… better yet though, makes them want to buy your product.

Mailing Lists

When you’re starting an email marketing campaign, you can bring us your own existing mailing list, or, we can develop one for you. There are a few ways to get this done. We can create lead generating content for you. Content that calls for people to sign up for more of your free goodness. We can put a callout on your socials; asking people to subscribe to your newsletter for the best content… But don’t worry we’ll be way more convincing than a Youtuber earnestly asking you to subscribe to their channel after you’ve endured a really uncomfortable nine minute tutorial.

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A/B Testing

We’ll track all of your email stats. Your conversions, email opens, unsubscribes, everything. But we’ll conduct A/B testing too. We’ll get right into the nitty gritty bits. Does your audience open emails with emojis in the subject line? Do they like being called by their name? Should we open with hey or hi? Will emails with products first or information first perform better? We’ll test just about everything to find the perfect formula for you. Then, from here, we’ll work out the perfect way to display and market your emails.

What is email marketing?

Pretty much just that. Marketing via email. Email marketing is sending marketing collateral directly to your customers’ and potential customers’ inbox. It means you can reach them directly and personalise each interaction to them specifically. Give them the news they like to read, the content they like, but be sure to let them know about offers you have on. Email marketing is all about finding the balance between building a relationship with the customer, but still calling them to action with plenty of links. The best email marketing techniques involve personalising the email to the customer and personalising the products and services you pitch to their interests.

email marketing campaign
email marketing for small business

Email Marketing Services for Small Business

Email marketing works in a bunch of different industries and small businesses shouldn’t be left behind. Whether you’re a mechanic, an electrician, or a brick and mortar store — an email marketing campaign can help you get more sales. We’ll work with you to create an email marketing strategy that suits you and your brand, but works to get your more business too.

Email Marketing for eCommerce

Email marketing was basically invented for eCommerce. Disclaimer: that claim is based on no evidence whatsoever. But it sounds true, so. From welcome emails and company updates like news, blogs, How-Tos… to abandoned cart emails, you’re running low emails, and “leave us a review” emails. We can set up clever flows and email templates. That way it’s all automated and your business gets to connect and communicate with your customers at the next level.

email marketing for ecommerce
brisbane digital marketing agency

Why Sonder for your email marketing campaign

We know our way around an email marketing campaign. Every campaign we create is packed full of creativity, strategy, and tailored to your brand’s personality and your customers’ expectations. Working with a bunch of Brisbane businesses, we love getting to see our clients do well.

Design
Development
Content Creation
Search and SEO
Launch your next marketing campaign with us in November 2020