Increasing local SEO and giving Newstead Dental Co.’s online presence a polish

Newstead Dental Co. is an independent and boutique dental surgery located in inner city Brisbane. They're on a mission to help all their patients optimise their oral health for life.

Their commitment to quality care and investing in the best technology sets them apart from the competition. However, their digital presence simply didn't represent their authority in the space.

That's why Newstead Dental Co. partnered with Sonder. Our expert team customised an SEO campaign geared to growing their online visibility in all the right ways. This included a new website, building high quality backlinks and hyper-targeted landing pages.

The results? 50% more traffic and 190% more conversions. Exactly the kind of digital impact that connects them with more patients looking for the solutions they offer.

50%

increase in organic traffic

190%

increase in conversions

Challenge

The competitive dental industry made it challenging to rank for crucial keywords. There was also the fact that Newstead Dental Co.'s existing website authority contributed to low rankings and organic traffic. In terms of their business, the overarching challenge for us to tackle was to increase website conversions and help grow their practice.

“Working with Sonder has been an absolute pleasure. They are a very friendly team with utmost professionalism. I highly recommend working with them!"

Lok Tsang
Director, Newstead Dental Co.

Solution

For 3+ years, Newstead Dental Co. has partnered with Sonder on digital that delivers. This involves a comprehensive strategy that leverages our SEO and website services.

Our first port of call was to redesign their existing website from top to toe — delivering a high performing, lead generating machine. This meant Newstead Dental Co. could attract and connect with more of their ideal clients.

By mapping the market, Sonder identified the most profitable and relevant keywords. Then we optimised every website page to rank for specific keywords. This means we align the website with market demand and maximum opportunity.

Results

Newstead Dental Co. wanted to grow their digital presence, so Sonder delivered. Our onsite optimisation strategy ensured every single website page would rank well, while also attracting and converting waves of new patients. The result? Top rankings for some of the most competitive keywords, such as 'cosmetic teeth whitening' and 'teeth whitening brisbane'.

Through custom campaigns and ongoing optimisation, we delivered the results Newstead Dental were looking for. More traffic, conversions and happy patients!