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Superpower your SEO with a custom organic digital marketing strategy. Drive growth with meaningful traffic by choosing the right SEO Brisbane services. Partner with us and put your business in front of the right audience, at the right time.
Our SEO specialists have a proven track record of helping businesses accelerate their growth. Improve your SEO with our results driven, evidenced-based digital strategies.
Brisbane SEO Specialist
When it comes to SEO Brisbane, our team cares about one thing – seeing your bottom line grow by inundating your website with the right kind of traffic. Our Brisbane SEO specialists take the time to learn about the key performance indicators that matter most to your business. Using these indicators for success, we implement Brisbane SEO services that will catapult your website to reach the top Google rankings.
We are a committed team of SEO Brisbane experts working with great companies of all shapes and sizes throughout Queensland to facilitate meaningful growth. Working with Sonder means partnering with the best SEO consultants Brisbane has to offer. We take the time to understand your business, your target audience and how your competitors are operating online. We then take this data and implement tried and tested strategies that drive meaningful leads.
Local SEO is all about location, location, location. It’s a method to get your products and services in front of your target audience in a specific geographical area. It entails all the nuts and bolts of usual SEO (content, on-page optimisation, keyword research, link building) but with a local focus. Our SEO Brisbane experts love doing local SEO because it has the potential to completely transform local businesses. Our team can devise a local marketing strategy that increases relevant search engine traffic and puts your business on the first page of Google for highly competitive local search terms.
A successful SEO strategy will complement your overarching marketing strategy. At face value, SEO is a simple concept. You make changes to your website to make it more attractive to search engines for specific keywords. Those search engines then reward your website with higher rankings, resulting in more people finding your website and business meaning more revenue. Integrating SEO into your marketing strategy means you’ll stay one step ahead of Google and two steps ahead of the competition.
The benefits of having a finely-tuned SEO strategy are infinite. We’ve helped clients achieve 3x increase in leads just by improving their SEO strategy with our services. A quality SEO strategy will employ intelligent digital marketing that emphasises the specific needs of your customers for your business. We’ve put endless research into getting best practice SEO techniques down to a fine art. Our team of SEO Brisbane experts taps into Google’s powerful tools and analytics to craft strategies that deliver targeted, high quality traffic to your website.
LeMans Motors is a mechanic with five workshops across Brisbane, 2.9K monthly organic website visitors, and an $8k+ traffic value. However, they weren’t always getting this large traffic flow.
When we first met with LeMans Motors, they had two workshops and their website was generating minimal organic traffic. They were heavily dependent on Google Ads to generate their traffic and their content wasn’t optimised for search engines. They were looking for an SEO agency in Brisbane to help optimise their website and start bringing in leads through local SEO.
We created an entirely new website for LeMans Motors that was optimised with content about their services, their values and how to book in. Every page included relevant keywords that would see LeMans appearing in local SEO Brisbane searches.
The website design took on best practice UX/UI principles to increase the usability of the site. When search engines look to prioritise certain pages, they often search for websites that have excellent design and a sitemap that’s easy to navigate.
The results for LeMans Motors speak for themselves. There was a massive increase in organic traffic which meant that more people were finding the business from local SEO searches in Brisbane. This led the monthly value of LeMans Motors’ website to skyrocket.
So, what are the tangible outcomes of this traffic? Due to the huge value increase in traffic, LeMans Motors were able to open two new locations and continue to supply the greater Brisbane region with their brilliant servicing.
We’re motivated by empowering businesses to reach more customers online with excellent Brisbane website design. Our Brisbane web design experts will ensure that your new website is supported by a highly efficient and optimised infrastructure. We use best practice User Experience (UX) principles to design a website that’s a joy to use – from the menus at the top to the enquiry buttons at the bottom. We use WordPress CMS, as it’s the #1 website platform in the world. Paired with the leading drag-and-drop editor, Elementor, the websites we hand over are complete with full customisation freedom, so you can easily update your own web content.
Our search engine marketing Brisbane services set out to boost your website traffic sustainably and organically. We use the same tactics we’ve used to get our own website to climb to the first page of Google for competitive terms like ‘SEO Brisbane’, ‘small business seo Brisbane’, ‘link building Brisbane’, and ‘Brisbane SEO specialist’. We use best-in-class seo analytic tools to monitor our campaigns and projects. Namely, Ahrefs, a platform used by marketers from some of the world’s leading companies (Facebook, Netflix and ebay, to name a few).
Tools like Ahrefs allow us to make informed decisions to improve your website, to find a topic to write about or to track your website’s performance. If your business is considering local search engine optimisation, brisbane-based agencies are a great place to start. Our team boasts some of the best search engine marketing experts Brisbane has to offer. From small informational websites to major eCommerce hubs, our team will have your business covered.
As part of our Brisbane SEO services, we offer content production in the form of high quality video and photography. We leverage the brilliance of leading Brisbane video production agencies keen to share your story through the lens. We’ll capture the story you’re wanting to tell through the lens and offer up a polished version of your business online with high quality content. Whether it’s photos of your team, website banner videos or perhaps an in-action demo of your product – we’ve got you covered from all angles.
We talk a lot about SEO in Brisbane, but what does it mean to have an agency that’s working for you in your city? We’ve helped countless businesses around Brisbane accelerate their SEO results and rank higher on Google. All of our packages can be tailored to suit budgets for small business SEO Brisbane. By optimising your service pages, creating new landing pages, and using a range of local SEO techniques, we can help increase inquiries for your product or services.
We pair up a range of services that complement SEM and SEO Brisbane. Services such as content marketing, technical SEO, specialised copywriting for SEO, link building, and a host of other off-page and on-page techniques.
A good PPC campaign gets put in the mix too. It means you get a range of small campaigns that amount to one all-encompassing campaign. This means that you’ll get more traffic directly to your website. We make sure that all of the traffic we send to your website is ‘qualified’ to be there.
Our Pay Per Click Brisbane agency knows that the very best SEO strategies are all supported by a PPC campaign. Our team are experts when it comes to keyword research, keyword grouping, and defining smart PPC campaigns that direct qualified traffic to your website.
We offer our PPC services across a variety of search engines and social media, our specialty lies with Google Ads. Google Ads can offer your business almost endless value. A cleverly designed landing page, engaging copywriting, and a brilliant Google Ads campaign will ensure your website is set up for SEO success.
Content is extremely powerful when it comes to helping your Brisbane business rank organically on Google. It’s all about showing the search engine that you’re an authoritative voice in your industry. We create content that ticks all the boxes for Google to find and index it, and we also make sure it ticks your ideal customer’s boxes too.
Our content creators work with our SEO experts to put together a content strategy. Our SEO experts bring an intimate knowledge of Google’s algorithms and best practices to the table, while our content creators bring their craft for honing great content. It means that you’ll have an SEO masterpiece of content set up to delight users and attract sales.
We’ll target all of the expected goals: backlinks, upping your internal linking structure, naturally integrating more keywords into your website, defining clever alt texts, and ultimately ranking higher on Google. In addition, we target ‘soft’ goals too. Elements such as increasing brand authority, encouraging trust from your target audience, sharing quality value with them, and ultimately, boosting your online sales.
Our technical SEO specialists start by meticulously dissecting your website. We look at your linking structure, site structure, sitemap, your menus, your website code, and make sure it’s all responsive. We’ll make sure everything is functioning correctly on both the front and back end. We search for elements such as rogue links, use of incorrect HTML tags, broken redirects – you name it.
Click Through Rate Optimisation, commonly referred to as CTR Optimisation is maximising the clicks you receive on your links or your ads. Ranking on Google and showing up is only half the challenge.
Optimising for click-throughs will help to increase your sales. We help with CTR Optimisation through cleverly written title tags, meta descriptions, and by encouraging your target audience to take action through well-written, engaging ad copy.
Your copy will be optimised using keywords that will get your business ranking locally and on the pages you’re targeting. You’ll receive fresh new website copy or landing page copy that’s going to rank but also fits your brand’s tone. Copy that’s written to sell your business or your products in a way that’s engineered with the right keywords, the right placement, and the right density to help your website rank.
We use Ahrefs, the most in-depth SEO audit software in the industry. Ahrefs allows us to deep dive into your website and create an audit report. We will also sift through your website manually, looking at your website particulars, including the loading speed, the user experience, the keyword placement and density, your images, your buttons, anchor text and linking structure. We’ll clean it all up for you, making sure your website is best practice, fresh, and ready to rank.
Domain Rating / Domain Authority / Authority Score
This one depends on which SEO software you’re using. Ahrefs will use a Domain Rating (DR), SEMrush an Authority Score (AS), and Moz a Domain Authority (DA). Each of these differ slightly as they’re built on different algorithms. Ahrefs’ Domain Rating is based on the strength of the site’s backlink profile. Moz’s DA is based on the domain age, the backlink profile, and a number of other factors. SEMrush’s Authority Score is based on the overall quality of the site, its links, search data, keyword positions, and website traffic.
We’ll use a range of local SEO techniques to make sure you’re showing up in your core business area and raking in that local website traffic, and more importantly, business. Using optimised landing pages and technical SEO, we’ll help you rank in the surrounding areas you are targeting. We might even pair you up with a Google Ads campaign to pin point high-value, suburb based keywords. By optimising your service pages, creating new landing pages, and using the right SEO techniques, we’ll help you rake in new business for your services.
Google My Business is vital for local SEO and giving your business a boost in your city or suburb. Listing your business on Google My Business greatly increases your chances of showing up in local listings, as well as your Local Pack, Local Finder, and Google Maps. Optimising your Google My Business listing helps even more. We’re experts when it comes to getting you better results and more sales through Google My Business.
Our SEO specialists have a proven track record of helping businesses accelerate their growth and rank higher on Google. Get in touch with our team and let’s improve your SEO together.
When you’re shopping for a new digital marketing agency it can take time to distinguish what makes a good agency and what makes a great agency. There’s plenty of information around technical aspects and product capabilities which make digital marketing so different. The ideal is to work with an agency that you feel comfortable with and will listen to you and respect your brand.
We love working with Brisbane businesses and helping them experience growth they never thought possible. We only ever want to add to what you’re doing and get you the recognition that your hard work deserves. The Sonder way focuses on you and what you’re comfortable with.
Honesty for us means setting clear expectations. With over 50 five star reviews on Google, we love setting expectations because we live up to them. The reason why our reviews are so positive is because we’re upfront and honest with every engagement we have. From the first meeting to the website handover you’ll know when everything is happening, why it’s happening and when it’ll be finished. We’re always here to answer any and all of your questions. If you want to know why we’re doing things a certain way or why we’re prioritising something, we’re more than happy to explain our process and show you the reasoning behind every decision.
With Sonder, we put our money where our mouth is and live up to our expectations. We’re certain that we’re going to get results and to prove it, we’re never going to lock you into a contract. Whether it’s improving your website or boosting your SEO rankings, we believe that our evidence speaks for itself. We’re more than willing to work with you and the parameters of your business. Whether it’s a large business or small business, we adapt to suit your needs and to achieve your goals.
The rules of SEO and what makes great design are always evolving. For small businesses, it can be hard to keep up to date with the constant changes of the search engine rules. That’s why it’s helpful to have a team that’s working with you to consistently update your content to best harness what Google throws at you.
We love exploring new trends and staying on top of industry best practice. If you’re looking for a new website with excellent SEO, you can rest assured knowing that Sonder will design a new website to the latest recommendations and perfect it so it’s ranking on Google.
It’s all in the approach. While every search marketing strategy is different, there’s a generalised approach we take to helping our clients rank. It starts with learning all about your industry and your business, researching your competitors and building on their approaches, and of course tackling each on-page and off-page SEO technique.
You’ll come in for a meeting at our SEO agency, or we’ll come out to you, or we might even do it over Google Hangouts. Either way, we’ll have a meeting where we chat about your business, your industry, and your goals. We’ll learn about what’s important to you and your brand. This will all inform the tailored approach we take to getting you better results.
Our team will dive into the backend of your website, go through your pages, and put together a report that details where your website is at in terms of SEO. We’ll run a full SEO audit on your website too, using top of the line analysis tools from Ahrefs. This will inform us of each technical aspect we need to focus our efforts on to form a solid foundation for your campaign.
Following this, we’ll research your top competitors, what terms they rank for and which of those you would like to target. We’ll create a benchmark — the minimum we’ll need to do to achieve your SEO goals. Our SEOs will determine your competitors, look at their websites and their structures, their content, and their SEO efforts. From there, they’ll create a report and factor the research into your SEO strategy.
Now that we have obtained all of the data and information and have determined the SEO strategy that’s the right fit for your business, we can get your SEO campaign up and running. We’ll share with you our six month plan and how this will be rolled out. This may involve anything from a website redesign to a website copy rewrite, or perhaps it will involve a content marketing strategy.
When you partner with us for a national SEO campaign or a local SEO Brisbane campaign, we’ll tailor it to your business and your industry. A SEO campaign almost always involves a content marketing strategy. Content marketing is endlessly valuable, particularly to your SEO Brisbane campaign. We’ll map out a host of content relevant to your industry, business, and most importantly to your SEO Brisbane strategy.
On page optimisation
Our first item of business in any SEO campaign is on-page SEO techniques. On-page search marketing techniques include rewriting your website copy so that it’s keyword optimised — and engaging so as to convert. Then, we’ll optimise your title tags and meta descriptions (these are how your website’s links appear on Google’s results page). We’ll make sure they’re click-enticing too, so your rankings are fully optimised.
Our SEOs and content writers work together to make sure your internal linking is strategic and that your pages work together to build website authority. Our on-page SEO techniques are key in ensuring everything on the page is perfect in they eyes of Google as well as users.
Off-page optimisation
Once your pages have been optimised using on-page SEO techniques, it’s time to implement off-page SEO techniques. This may include setting up a social media campaign to increase brand mentions, and more importantly, website traffic. We could also devise a Google Ads campaign to increase website traffic and quality leads. Here we are working to boost the authority of your website through targeted, strategic link building.
Monthly deliverables with reporting
When it comes to SEO Brisbane, we prefer to let the numbers do the talking. Our SEO experts take the mystery and complexity out of digital through honest, data-driven campaigns that deliver the traffic and revenue goals you aspire to. We supply all of our SEO Brisbane clients with direct access to live campaign activity. You can watch tasks be completed, track your campaign progress, see the results and monitor your sales as they soar. We’ll show you exactly where your marketing budget is being spent and how it’s turning into an incredible return on investment.
Scale your SEO campaign and succeed
The final step to SEO success? Scaling! We’ll up your campaign. Once you’re ranking for all of your initial suburbs or locations, the right products or services, we’ll go further.
Or, we’ll keep at your content marketing and link building to continuously grow the authority of your website’s domain. SEO isn’t about putting in three months work and staying at the top of Google’s results page forever (unfortunate, we know). It’s about continuity and consistency in new and fresh content and updates. Oh – and adjusting to Google’s (nearly constant) algorithm updates.
To help you make the most informed decision, here are common questions our clients ask us. If you have more questions, you’re welcome to scroll down, fill out the form and we’ll get back to you soon.
Search engine optimisation, often abbreviated as SEO, is the process of engineering websites to rank on search engines like Google, and even Bing and Yahoo if you’re into it. SEO is how we make your website appear in the listings when someone searches for a key term related to one of your services or service areas.
SEO encompasses a range of different techniques that work together to create a strong, authoritative website with a high chance of ranking on search engines. These techniques include keyword research, SEO copywriting, SEO auditing, link building, CTR optimisation, and much more.
To index (list) all the right results when we search a term, search engines need to crawl websites to learn what they’re about, and index them accordingly. Search engines don’t just pick out individual words on websites and randomly index them though.
They take into account a number of factors, such as those mentioned in the ‘Ranking Factors’ section and more if you’d believe it. This way, when you’re searching for “directions to Chermside” you won’t just receive a bunch of pages like “Chermside restaurants”, “Chermside car parks”, or even “directions to Gladstone”.
SEO works by taking a multi-pronged approach to optimising your website so search engines can crawl it and index it properly.
This includes making sure your website is built and organised logically and structured in the correct way. We’ll optimise each page’s URLs, look at the title of the page, the words on the page, and the keyword density. We’ll ensure the images and their alt text are optimised for search. And that’s just some of the on-page techniques.
Our SEOs will also work to get links back to your website. This might involve some PR work, influencer marketing, or guest blogging (whitehat only, of course). SEO works by combining a whole series of techniques to help search engines find you.
SEO Techniques
Keyword Research
Keyword research is the foundation of SEO. It involves identifying the words and phrases potential customers are using to search for your products or services. By understanding these keywords, we can optimise your website’s content to match what people are looking for, increasing the chances of appearing in relevant search results.
SEO Copywriting
SEO copywriting is the art of writing content that is both engaging for readers and optimised for search engines. This includes using keywords naturally within the text, ensuring the content is informative and valuable, and structuring the content in a way that is easy for search engines to understand.
SEO Auditing
An SEO audit is a comprehensive analysis of your website to identify any issues that could be affecting its search engine ranking. This includes checking for technical issues, such as broken links and slow page load times, as well as evaluating the quality of the content and the effectiveness of the keyword usage.
Link Building
Link building is the process of acquiring hyperlinks from other websites to your own. These links are crucial because they help search engines determine the credibility and authority of your website. High-quality links from reputable sites can significantly boost your search engine ranking.
CTR Optimisation
Click-through rate (CTR) optimisation involves improving the likelihood that users will click on your website’s link when it appears in search engine results. This can be achieved by crafting compelling meta descriptions and title tags that entice users to click on your link over others.
How Long Does SEO Take?
SEO is all about consistency and patience. For a brand-new website, you’ll be looking at three months at the very minimum to begin ranking on Google. And, not to discourage you, but that’s to start ranking, not to rank #1 for all of the keywords. Trust us, we’re as bummed about this as you.
It depends on the industry too. To rank in an industry like formwork or bin cleaning, it won’t take too long. This is because these industries aren’t that competitive (in search engine optimisation terms at least). SEO itself, as well as digital marketing, are probably the most competitive industries when it comes to SEO, for obvious reasons.
In conclusion, SEO is a multifaceted approach to making your website more visible on search engines. By combining various techniques such as keyword research, SEO copywriting, SEO auditing, link building, and CTR optimisation, we can improve your website’s chances of ranking higher in search results. While it requires time and patience, the long-term benefits of a well-executed SEO strategy are invaluable for any business looking to increase its online presence.
Do your research! No two SEO companies are the same. And for many digital marketing agencies, we offer more than one service. So, if you’re wanting to pair your SEO with another marketing avenue, you’ll want to know what else these agencies are offering.
You want to know they’re not dodgy too. The SEO industry is rife with companies that don’t get results. Sometimes it’s in their techniques, which are affectionately known as “black hat” techniques — an example of this is straight out buying spammy, irrelevant links to show you they’ve upped your referring domains (no thanks).
So to choose a quality SEO company, you’ll want to have your goals set out. Ranking higher is a given. But what for? Which services are your bread and butter? Do your Ascot enquiries offer more dosh than your Annerley enquiries? If you’re seriously unsure, agencies can help you define your goals too.
You’ll want to look at the SEO company’s case studies and their reviews. Reviews are typically the best way to find out how reputable a company is. As for the case studies, there’s a chance these could be wildly over embellished, but it’s pretty unlikely. If you take a look at an SEO case study that says they got their client to #1 for X, X, and X, you can just Google it to fact check.
Of course, if you do and the client is actually in #3, this doesn’t mean the agency lied. Google algorithms change every day and rankings fluctuate. If they say their client was #1 and you find the client on Page 6, that’s cause for concern.
The other key to choosing a search marketing company is talking to them. See how well you get along and whether you understand what they’re saying. SEO is confusing, but the agency should be breaking it down for you in a way you understand. They shouldn’t oversell or over promise either. If an agency guarantees you’ll be #1 within a certain timeframe — run.
A strategy is basically a plan or a scheduled approach. So in SEO it’s the plan for how we’re going to get you SEO results. An SEO strategy might start with redesigning and developing your website before rewriting and optimising your website content for search.
Then it might go into rolling out landing pages to target your service keywords and your suburb keywords. THEN, it might detail the blog content we’ll create. A good SEO strategy will have a goal accompanying each and every item.
There’s plenty more that goes into a search marketing strategy. It might include a bit of link building or an accompanying Google Ads campaign, or even a whole digital PR strategy too.
SEO for eCommerce is super duper different (but in a lot of ways the same) to search engine optimization for informational websites. It’s because a lot of standard SEO techniques are based on content, but in eCommerce, it isn’t standard to have a lot of content, particularly on category or product pages. So, it’s all about those categories and product descriptions.
By sending traffic to it! The more traffic, ideally, the more leads, which means more business. Partnering with an SEO agency means you can get your website set up correctly to rank on Google. Partnering with the right SEO agency means you’ll have a website that brings in organic traffic, leads, and
Landing pages truly are the best. They give you a higher chance of ranking for something niche, they give you a higher CTR (click through rate), a higher ROI, and a higher conversion rate. Now we’ve unloaded all those good buzzwords on you…
When your customer searches for your product on Google and they land on your homepage, there’s a lot that can go wrong by the time they’ve opened their cart and are entering their credit card details. They’ve got to find the product, like it, add it to their basket, and make it through the checkout system. Then, after all of that there’s still a chance a $5 delivery fee will throw the whole operation and they’ll exit.
Landing pages eliminate a lot of those early-stage bounce-inspiring issues. When they land on a landing page, the product they’re after and a lot of related products are all right there on the one page. There’s less to be distracted by, less to put them off, less that can go wrong. Landing pages are easier to rank on Google too, easier to optimise, and way, way easier to direct your customer to that blessed ‘Checkout’ or ‘Get in Touch’ button.
Like we said, landing pages are almost too good. Aside from all those extra sales they’re bound to inspire, they make it so much easier to rank. Are you trying to target a few specific suburbs with your services? We’ll create a few landing pages targeting those suburb keywords. Are you trying to rank for a specific service? We’ll optimise a landing page to rank for that service’s key search terms. Landing pages offer your search engine optimisation campaign endless value.
When we talk about on-page SEO, we’re talking about all the things we can do to optimise the content, code, and structure of a web page. So, we might rewrite your copy to make sure it’s optimised for all the right keywords and we might make sure there are plenty of keywords in H1s, H2s, H3s. It’ll continue through the optimisation of all the images and their titles and alt texts on the web page. Then we might look at your URL — is the structure just right? What about your title tags and meta descriptions?
On-page SEO can refer to elements needing optimisation in the backend of your website too. So, your page’s speed, schema codes, and the general crawlability of your website. On-page SEO is an important avenue to tackle before getting to off-page SEO. This is because the on-page side of things sets your website and all its pages up for success that the off-page techniques will build onto.
Once we’ve got the on-page SEO side of things taken care of, it’s time to scale your campaign with off-page SEO. Much like on-page SEO is all about optimising the SEO elements we see on the page. Off-page SEO is all about optimising those elements that do affect your website, but the general website visitor can’t see.
So, when we talk about off-page SEO, we’re talking about link building — making sure there are plenty of high quality, authoritative links pointing towards your content. We might create a social campaign to send more traffic to your website to further boost our SEO efforts. Our content creators might work to get you backlinks through clever, best-practice guest posting, or we might track down unlinked brand mentions.
Link building is one of the most valuable off-page SEO techniques. Quality link building seriously boosts your SEO efforts. Linking to a web page tells Google (or the search engine of your choosing) that that page is valuable, that it shares knowledge, and it’s worth citing. If the link comes from a website that already carries strong authority and decent rankings itself, then it’s even better.
There’s more to it than simply asking for links though. We’ll create fresh, valuable content, perform professional outreach on your behalf, and take all the best-practice avenues to find you those extra links. It means you’ll have a highly engaging, super informative, and most importantly, valuable piece of content attracting all those backlinks from other high-quality, high-authority websites.
All of the FAQ’s can be quite overwhelming, and with all the info about SEO there’s so many improvements to be made. So what are some reasonable steps that anyone can take to improve the SEO of their website and start garnering more rankings on google?
We’re broken a few suggestions down below of ways that you can optimise your website to get a few quick wins. If you want an opinion on what you should prioritise or if you want some extra help, please don’t hesitate to send us an enquiry.
Keywords are words that search engines scan for when they’re reviewing your site to cross reference them when people search for like terms. So when you’re looking for a cafe open near you, your search engine will find a business that closely matches what it thinks you’re looking for.
A great way that you can start initiating change on your website is to start researching what terms people are looking for when they would be looking for your business. So if you are a local cafe, you can optimise your page to include phrases that people would search for regularly. If you’re operating out of Newstead, you will want to include terms on your website like “local newstead cafe” or “coffee shop in newstead” so that people will find these quicker when searching on google.
There are plenty of ways you can research keywords. A couple ways is to search like terms on google and see what the suggested search items are. You can also find some websites that rank keywords and provide recommendations. We spend a bit of money on Ahrefs which we believe is the best in the business for analysing keywords and providing the best recommendations for your business.
So you’ve got some keywords on all of your major pages, what’s the next step on your keyword journey? That would be prioritising long form content. This is a pretty marketing heavy term and we’re going to break it right down for you.
What’s an example of long form content? The first and we think the best example of long form content is the creation of a blog. This is a great idea for two reasons, firstly it shows search engines that you are constantly producing new content and secondly, it positions your brand as an industry leader.
Through creating a blog that has around 800 to 1000 words that use relevant keywords to that topic, it shows search engines that your website is an authority on this issue. Regular content being uploaded to your website also entices people to visit your website at a greater frequency. When people are seeking out your content this is called direct organic traffic and works with your website to boost your SEO.
The benefits also aren’t just there for your SEO. When people see that you’re publishing long form content on topics in your industry it does wonders for your branding. So if you’re a local cafe that’s publishing blogs on why certain milks should be used with certain beans, people are more likely to think you know what you’re talking about and may be more likely to frequent your business.
So you’ve got a great website, but finding the right copy for each page can be time consuming. You may just end up copying and pasting a bunch of sections to pad out your website to make it look better.
Actually it turns out that this isn’t great for your SEO. By duplicating content on your website frequently you’re damaging your street credibility with google. Search engines won’t prioritise your content when most of the copy on your website appears on all of your pages.
The most common culprit of this is what you’re reading now! The FAQ’s. Previously FAQ’s were a great way for businesses to pad out their content with dense keywords and a large word count. They were also able to pop these on every page and see the rankings pull through for all of their pages on search engines. But now this is sadly not the case and now most FAQ sections you’ll see won’t feature any duplicated content.
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