Boosting Brisbane digital marketing

You know that you’ve got a great business, you’ve got a product/service that is going to improve how people do life, they just need to know about it! Having a great business idea and creating a business is a huge feat, but that’s only part of the struggle. You could have the best concept but it may not take off unless people actually know about it. 

This is where marketing comes in. Marketing is an umbrella term that covers many different areas. But broadly, it’s how your business communicates its message to the wider community. It deals with everything from your logo and visuals, to the words you use and then how that message is distributed. 

So why is it vital to have good marketing to get leads? 

Simply, nobody is going to use your business if they don’t know what it’s about. Quality marketing means that potential customers are aware of what your business does and why they need to use your services. When your message is easy to understand and easy to read, then people are more likely to engage and read your materials. When your visuals are interesting and nice to look at, people are more likely to take notice of what you’re doping. Most importantly, when your website is easy to use, people are more likely to input their details or to buy your product. This carries on through your different marketing channels and how you choose to use them to best represent your brand. 

Good marketing also helps your customers on their journey with you. Strategy and how people interact with your service are intrinsically linked to your marketing. A good marketing agency will also help you turn those who’ve undoubtedly had a fantastic experience with your brand to help you land more quality leads. This can be done through review and word-of-mouth marketing. 

Marketing isn’t just there to help you attract quality leads, but also there to help you seal the deal and build your business. It is the gateway to your business taking off and thriving.

The million-dollar question, how do I get more conversions? Here at Sonder, we are big believers that digital marketing is the best way that you can convert your prospects into customers. Think of your digital presence as your storefront. It’s often the first impression that people will have of your business and the one that needs to be memorable. 

Once you’ve attracted your quality leads using campaigns, your website is where you make the hard sell. It’s important to have a sales process that’s easy to understand and a website that intuitively guides your customer through the sale. 

A well-designed website will minimise the clicks between browsing and sale to ensure make the experience simple and stress-free. The CTA’s and instructions will be easy to find and follow. If your customers want reviews on what they’re buying, it’s best to have them on the same page as the product to minimise them clicking off the page. It’s the small optimisations that make your website accessible to your community.

Campaigns campaigns campaigns! The number of different campaigns you can run and how you use them can be confusing and hard to understand. Firstly this is because there are so many opportunities, so many channels to focus on, and if you’re anything like us, there are too many fantastic ideas. So how do you choose the right idea, the right time, the right channel, and the right target audience? 

It all starts with having a comprehensive understanding of how each channel operates, what to use them for and how to optimise your campaign to get the results you want. While this understanding is key, you also need to understand what your customer is looking for and how to communicate that message through to them. 

What messaging works? 

With every communication that your business has, there should be a strategy behind it. The copy on your website homepage should direct people to a call to action (CTA). If you’re sending an email, you should be trying to direct people through to your website or have a CTA on the email to direct people towards. 

So when you’re running campaigns, it’s extra important to consider the messaging and the point of the campaign. 

What channels should I use to run campaigns?

So, let’s say that your business has an awesome new product in stock that you want to promote and sell. You know that the strategy for your upcoming campaigns will be to sell this product that you know your customers are going to love. How do you go about it? 

Choose one idea and stick to it. Do you want to talk about the functionality of the product, do you want to focus on customer reviews of the product, or perhaps do you want to focus on the fact that your business has an exclusive deal to stock this groovy new product? If you focus on all of these the messaging might be confusing and a bit overwhelming, sometimes it’s best to focus on one strategy and perfect it rather than using a “spray and pray strategy” which involves throwing every possibility out there and hoping one works. 

Say you want to focus on showing customer reviews as everyone who purchases the product loves it. Where are you going to pop these messages? Here’s a handy list of some channels that you could use to promote your product: 

• Email
• Social media
• Google my business
• Google ads
• Social media ads

Each channel needs a different approach to get the best results possible. For email, you’ll be marketing to people who are already aware and interested in your brand. However, if you’re using ads to promote your brand, you may be speaking to people who haven’t necessarily heard of your brand before and to market to them effectively, you’ll need a different approach.

We get this question a lot! The answer is a resounding yes. Blogs work for so many different reasons and if you don’t have one, you’re missing out on some excellent exposure. But we will say this, blogs can be an awesome tool so long as your business is using them correctly and has the right content strategy to match. There are two key reasons why we think all businesses should have a blog: 

Blogs for SEO 

Who doesn’t love some extra SEO points? A blog is an excellent way to keep your website up to date and on top of the latest trends in your industry. If you’re writing about topics in your industry that your target market is interested in, then chances are they’re also searching for this content. That means that Google will pick up on certain keywords that people are searching for regularly and prioritise pages where these terms can be found. 

When you write a blog, you can actually research what terms people are searching for regularly and optimise your blog to ensure you’re talking about those keywords. So not only will people be clicking through to your blog because they’re on your mailing list, but they’ll also be finding your work through search engines. 

Blogs for brand positioning

The second reason that you should be creating blogs, is so that you can position your brand as a leader in your industry. SEO is great for getting clicks, but if your business is supplying content that people want to read and that gives new and interesting ideas about different topics in your industry, then people will view your business highly. 

A blog is a great way to give your brand credibility and gravitas authentically. Let’s be honest, you know your business, and you know what your customers are looking for. Put that into action and give your community some interesting tidbits that will keep them coming back for more.

Posting on social media, who doesn’t love it! Well, not all of us. Posting on social media can be a tedious and time-consuming task, particularly when trying to appease the algorithm. With every site, there is a different algorithm and different peak times to post and also varying lengths that you should write to. It’s a lot of work to put in and you don’t even know if people will see it. 

So do I really need to be posting on social media? It can seem like a shot in the dark and too much effort to what you actually harvest. But keeping an active online presence is vitally important to your brand. 

It may not be what you want to hear, but an online presence is necessary for business in this day and age. Many people use social media as proof that your business exists and is legit. The absence of a social media presence can be a red flag to potential customers that maybe your business isn’t trustworthy and that maybe there are better options out there. 

At a minimum, having a social media presence is highly desirable. But why stop there? It can be daunting to post on social media, and you may not get a lot of engagement on every post, but it’s still better to post regularly so that prospective customers can see that your business is still active. An inactive social media account could signify that your business may not be currently trading or may not be as up to date as other competitors.

Your website is there to be used, so how do you get people on it? There’s a dizzying array of possibilities to get people onto your website, but it all depends on your time capacity, your budget, and your messaging. 

A great way to drive traffic to your websites would be to create targeted campaigns. Besides running campaigns to get people on your website, it’s also great to optimise your website for SEO. 

Optimising your website for certain keywords means that search engines are more likely to pick them up and recommend them to potential customers when they’re searching for those terms. For example, if you run a plumbing company and you use keywords on your home page like, “burst pipe” and “local Brisbane plumber” you’ll find that when someone searches “pipe burst, Brisbane plumber” your page will be prioritised. That’s because Google is always looking for pages that have relevant keywords. 

A great way to continually drive people to your websites is by having ongoing ad campaigns. Remarketing ads or retargeting ads advertise to those who’ve already been on your website looking at certain products or services. So when your prospective customers are perusing social media or their favourite blog, they’ll be reminded of the product that they saw on your website earlier. Chances are, they might even click through to revisit and hopefully purchase. These ads are a great way to drive already interested parties through to your website. 

Blogs are another great way to drive traffic to your website. Consider guest blogging or sitting down and taking a stab at it yourself. Hosting content that people want to read is a great way to boost readership on your website and get the clicks you need for Google to recognize you as an authority. 

Your digital marketing strategy should include your whole online presence. Everything from your website, to your google my business page, to your social media, and even the emails you send. It’s your logo, your imagery, and your tone of voice. If it’s on the internet and it involves your brand, then it should be a part of your digital marketing strategy. 

A good digital marketing strategy should include a list of campaigns that your business is running and the timing schedules of when they begin and end as well as the projected outcomes. Everything in your strategy should have projections and evaluation dates. The only way that your marketing will improve is if you’re constantly testing and measuring the results. 

Every strategy should have campaigns optimised for the channels they’ll be promoted to. If you’re using email to promote a service a certain way, then you should strategise around how the email is laid out, what the copy says and where to place the CTA’s. Your digital marketing strategy will include when this email should be sent, who it should be sent to and how you’re going to track open rates, retention rates and click-throughs. It should also include follow-up ideas and how they’re going to affect the process. 

The more in-depth your strategy is, the better your results will be in the future. It’s ok to not get it right, but you need to know why something isn’t working. The only way that you can know why something isn’t working is if you have the right tests and balances to measure all of your marketing efforts. This is why a digital marketing strategy is so vital for your business to succeed. 

So how do you make a good marketing strategy that is sustainable? As we’ve mentioned here, a good digital marketing strategy is comprehensive and covers your entire online presence, that’s a lot of work to set up but also just as much work to maintain on an ongoing basis. It can be quite overwhelming for any business to maintain this, even ones with fully kitted out marketing teams. If you need help creating our digital marketing strategy or if you need help maintaining your strategy and keeping your online platforms up to date, then don’t hesitate to give us a call to see how we can help out.

Content marketing is one of the most effective ways you can engage customers and drive them to your website. It’s about creating content that people want to consume and will actively seek out. 

So what format does this content come in? Content marketing can come in any format you want it to, the more creative it is the more likely it that people might seek it out. It can be anything from a blog, a youtube video, a TikTok, a book to even in-person events. The primary objective of these engagements will be to build your brand as a leader in your industry by providing content that people want to consume and will take time out of their day to consume. Content marketing can be anything you want it to be, the limit is only ever set by your team and your budget. 

What is content marketing in the digital world? One of the largest formats of content marketing is the blog. Anyone can sit down on their laptop and smash out a few words and call it a blog which makes it one of the most accessible forms of content marketing. Because there are so many blogs out there, it can be hard to stand out unless you have a brilliant copywriter and an excellent SEO strategy to compliment. This is where it becomes so necessary to have a quality marketing team that can optimise content and ensure it’s getting to the right channels. 

Your digital content marketing strategy should also draw upon the trends of your target market. If you’re looking to target teens, then marketing on TikTok and youtube should be prioritised over a blog. It all depends on where your audience spends their time. There isn’t always a perfect formula for content marketing, but it’s always better to have content than not having anything. 

If you’re interested in developing your content strategy that’s aligned to your brand and speaks directly to your audience then we would love to talk to you about what the best direction for your business should be.