We work out what language your target audience is speaking and then craft website copywriting that lets them know why you’re their new best friend
You’ve come to the right place. We’ve got heaps of words. Okay, that probably doesn’t bode well… With a team of professional copywriters who know all there is to know about SEO copywriting, the perfect website copy formula, not to mention… how to sell — we’re your new go-to for website copywriting. We’re absolutely stoked to get to work with Brisbane brands to echo their personalities, sell their services or products, and create copy that represents them but also resonates with their target audiences.
Copy is the text you see on websites, online stores, brochures, billboards, pretty much anywhere, unless it’s an article… Then it’s content. No, we can’t imagine why that’d be confusing. So, copywriting is the writing of the copy and thus, website copywriting is the writing or creation of your website copy. Website copy or website copywriting, usually serves a purpose. Words are more important than you might realise. They tell users where to go next, where clicking that button will take them, or provides much needed information to the user. But, it can also make you show up on Google, make more visitors come to your website, and get you more sales.
We’ll create content for you that deserves links. That isn’t rewriting a hot take on the latest trend in your industry unfortunately. It’s usually not a how-to either. We’re not dissing those content pieces, to be clear. They have their place in the content world but it’s not in the link building corner. The link building corner is all about shareable, linkable content. So, if you’re a shoe company and you write a blog on how to tie your shoelaces, that’s nice and it might be a helpful resource for parents… But no one will link to it because that’s widely accepted as general knowledge. So, they don’t need to quote you or pay any credit to you because you didn’t work out how to tie the shoelaces. It’s about unique, original content.
When most people think of online stores, they don’t think of copy. But, you can’t sell your products with photos alone. We’ll write keyword-optimised category and product descriptions for your online store and create small but punch-packing snippets of copy around your website. Everything we write for your online store is written with the intention of making you show up on Google or getting your visitors to click ‘Add to Basket’. And they will, trust us.
Landing pages are crazy useful and can help you invigorate your marketing strategy. Whether they’re informational or eCommerce landing pages, they’re more targeted and more direct. They’re better for ranking on Google and better for selling specific products or services. But a landing page is only as good as its copy. Our website copywriting team will create landing page copy that flows perfectly with the design while screaming the core benefits of your business, and making your landing page visitors take action. We can craft the perfect landing page for your business’ goals.
What would even be the point of writing your brand new copy for your website, but not optimising it for search? Pretty much none. Our SEO copywriting team will write you copy that’s optimised for search but still sounds really good. We know how to reach that ideal keyword density without sounding spammy, and we can make your copy still read in a fun, creative way while still ticking all the boxes to show up on Google. We’ll do SEO copywriting for informational websites, for online stores, or for landing pages.