Are you looking for a website, but wondering what web design even is? No worries. Web design is the beginning stage of making a website. You probably could’ve guessed; it’s the design of the website. It’s the first step that needs to happen before a web developer can start ‘building’ it.
The web design process starts with us getting to know you. Kind of like a date, except on this one, it’ll be us talking about your job too much, not vice versa. We’ll ask about who your clients are, who you want them to be, and what your business is going for. Maybe you want to look super duper professional and corporate, maybe you’re going for that cool guy brand. Whatever it is, we’ll make it work.
Once we’ve worked that out, we’ll put together a wireframe — that’s like a really boring picture of a website. No colours, no images, not even a logo, it’s just a blueprint really. This is where our web designers work out how the website will work, where your visitors will naturally go and what we want them to see first.
Then, your web designer gets to the looks of your website. They’ll pick the right colours, the right fonts, position your photos perfectly, and pop the words in the most impactful position they can. Before we hand it over to the web developers, the designers work out how it’ll look on different devices. They’ll make sure your website looks as nice on a laptop as it does a huge desktop computer — as well as phones and tablets. In the biz, we call this responsive web design.
We’ll make you a really pretty website, but we’ll make sure it’s functional too. UX design (User Experience Design) is all about the experience the user has. So when we’re considering the UX of your website, your web designer will seriously think about how your visitors will use and interact with your website. They’ll make sure to place everything exactly where your visitors expect it to be. Menus in the top right corner, logos in the top left, that kind of thing. It’s all about making your website as easy as possible to use so that you get the very best results possible — instead of losing business because your visitors gave up on your website.
This is where the web designers hand over their mockup of your website to a web developer. Your web developer will build the mockup into something real. They’ll use a bunch of fancy code to customise your website to the design. Then, they’ll make sure the website’s responsive. So it’ll load properly on any device: smartphone, laptop, tablet, iMac. Web developers want your website to work perfectly. So they’ll play around with your code to make sure your website loads quickly, works exactly as it should, and that it scrolls and flicks between pages seamlessly. We’ll make your website work like a bloody dream.
Our developers can create integrations for your website too. So you can hook up your other marketing programs or analytics software to the backend of your website and streamline your processes. Integrations can make your life way easier, from chatbots to booking systems, to payment and shipping integrations for eCommerce.
You don’t always need an app. A web app is a website that acts and works like an app, except it’s found on your web browser and through Google. So, users will just google your name and find your web app on their browser. It saves them the time of downloading an actual app — which can pretty often be the step that loses you a sale. Yeah, people are THAT lazy. Web apps are also just a lot cheaper, quicker, and easier to develop than real apps. These are a really cool option for brands who could benefit from an app but aren’t quite there yet.
So we’ve nailed the web design for you but the mockup is still full of filler text. It’s around this point that your project might slide around some other desks too. Our copywriter will write some words for your website — usually persuasive, compelling, engaging kind of words. The kind of words that work hard to turn visitors into customers, the words help with showing up on Google too (bonus).
Pop your details in and we’ll call you back for a 15 minute, obligation free, chat about your business and goals.
Meet your new agency for web design Brisbane. We’re a small team of creative experts who are totally stoked to get to help Brisbane businesses get noticed. You can trust our web design services to make you and your business look super flash and fancy.
We’re a tight-knit team with a bunch of knowledge and experience in digital marketing. It starts by matching strong strategy with our creativity and ends in seriously good results for your business.
There’s a chance it’s answered here, but if not, email or call Tom.
0403 726 104
Search engine optimisation is how we optimise websites to rank (show up) on search engines like Google, and even Bing and Yahoo if you’re into it. SEO is how we make your website show up in the listings when someone searches a key term for one of your services or for one of your service areas.
SEO covers a bunch of different techniques that all come together to create a strong, authoritative website for you that has a high chance of ranking on search engines. SEO covers keyword research, SEO copywriting, SEO auditing, link building, CTR optimisation, and a whole heap more.
Basically, to index (list) all the right results when we search a term, search engines need to crawl websites to work out what they’re about, and index them accordingly.
They take in a number of factors, like the authority of your website, how much content you have, and a whole bunch more. This way when you’re searching for “directions to Chermside” you won’t just receive a bunch of pages like “chermside restaurants”, “chermside car parks”, or even “directions to Gladstone”.
So, SEO works by taking a multi-pronged approach to optimising your website so search engines can crawl it and index it properly.
This includes making sure your website is built and organised logically and structured in the correct way. We’ll optimise each page’s URLs, we’ll look at the title of the page, the words on the page, the keyword density. Then we’ll make sure the images and their alt texts are optimised for SEO. And that’s just some of the on-page techniques.
Our SEOs also work to try and get links back to your website. This might involve some digital PR, some influencer marketing, or guest blogging (white hat only, of course).
SEO works by putting together a whole series of techniques to help search engines find you.
Honestly, strap in. SEO requires patience and consistency. For a brand new website, you’ll be looking at three months at the very minimum to begin ranking on Google. And, not to discourage you, but that’s to start ranking, not to rank #1 for ALL OF THE KEYWORDS. Trust us, we’re more bummed about this than you are.
Don’t feel discouraged though. The sooner you get on the small business SEO train, the further ahead of your competition you’ll be.