If you’re already here, on this page, we’re guessing we don’t really need to tell you about the importance of your brand sounding just right. But, let us do it anyway?
Your tone of voice and your brand identity are your keys to earning your dream clients or customers, and matching your products or services with the person who’ll appreciate them the most.
Run of the mill copy that sounds like ~someone~ in your industry will cut it, don’t get us wrong. But, with serious tone of voice development and a strong brand identity, you’ll be attracting the clients who need you, who’ll love you, and who you’ll love back. They’ll be as excited about your business as you are and they’ll champion your brand for you. A strong brand is the difference between having a relatively strong client base and having a devowed fan club.
Your tone of voice is how the character or the personality behind your brand is portrayed through your written words. It’s how formal or enthusiastic or silly you are. It’s not necessarily the content of what you’re saying, but how you’re saying it.
You know when you get a new phone and you haven’t updated your contacts? But you get a few texts and you can kind of guess who they are despite the random numbers? The way you can work out which friend messaged you because of the greeting or that stupid slang word they use? That’s an example of tone of voice.
Tone of voice is showing off who you are and displaying your personality through the words you choose to use. It all sounds pretty vague, huh? How could we possibly package up and sell your tone of voice to you? We’ll get to that soon.
Tone of voice development isn’t you coming to us and letting us know you want to sound kind of like thankyou the hand soap brand before we dash off and give you a piece of paper with your tone of voice on it. It’s more of a collaborative workshop, because, unfortunately only you can tell us what your tone of voice is — we’re kind of just here to help you get it out.
We’ll work together to pick different words out of pairs and workshop ideas of what we might like the first impression of your brand to be. Together, we’ll pick apart your target audience and work out what they’d like to hear, who they want to “meet” in a brand, and how they’d talk to their friends. No matter how you view yourself or your business — there’ll always be a difference in how we communicate with 20-somethings and 40-somethings. There’ll always be a difference in how we speak to B2C customers and B2B clients.
You’ll leave with a serious idea of how to craft a sentence in your tone of voice. Together, we’ll work out which positive adjectives suit your brand and which don’t, which negative words suit and which don’t. The must-nevers will be considered too — the words your brand should never use.
Your writing structures will be templated for you too. We’ll define your sentence lengths — maybe your tone of voice is really wordy like ours, to imply excitement, simplicity, and give off a conversational tone. We’ll help describe the tone too. Is it kind? Is it edgy? You’ll receive full guidelines that explain to you how to use your tone of voice, fit with examples.
The average consumer attention span is 8 seconds
Pop your details in and we’ll call you back for a 15 minute, obligation free, chat about your business and goals.
We’re a tight-knit team with a bunch of knowledge and experience in digital marketing. It starts by matching strong strategy with our creativity and ends in seriously good results for your business.
There’s a chance it’s answered here, but if not, email or call Tom.
0403 726 104
Search engine optimisation is how we optimise websites to rank (show up) on search engines like Google, and even Bing and Yahoo if you’re into it. SEO is how we make your website show up in the listings when someone searches a key term for one of your services or for one of your service areas.
SEO covers a bunch of different techniques that all come together to create a strong, authoritative website for you that has a high chance of ranking on search engines. SEO covers keyword research, SEO copywriting, SEO auditing, link building, CTR optimisation, and a whole heap more.
Basically, to index (list) all the right results when we search a term, search engines need to crawl websites to work out what they’re about, and index them accordingly.
They take in a number of factors, like the authority of your website, how much content you have, and a whole bunch more. This way when you’re searching for “directions to Chermside” you won’t just receive a bunch of pages like “chermside restaurants”, “chermside car parks”, or even “directions to Gladstone”.
So, SEO works by taking a multi-pronged approach to optimising your website so search engines can crawl it and index it properly.
This includes making sure your website is built and organised logically and structured in the correct way. We’ll optimise each page’s URLs, we’ll look at the title of the page, the words on the page, the keyword density. Then we’ll make sure the images and their alt texts are optimised for SEO. And that’s just some of the on-page techniques.
Our SEOs also work to try and get links back to your website. This might involve some digital PR, some influencer marketing, or guest blogging (white hat only, of course).
SEO works by putting together a whole series of techniques to help search engines find you.
Honestly, strap in. SEO requires patience and consistency. For a brand new website, you’ll be looking at three months at the very minimum to begin ranking on Google. And, not to discourage you, but that’s to start ranking, not to rank #1 for ALL OF THE KEYWORDS. Trust us, we’re more bummed about this than you are.
Don’t feel discouraged though. The sooner you get on the small business SEO train, the further ahead of your competition you’ll be.