We’re big on offering the same quality of marketing materials to small businesses as we would a national retailer. Partnering with a range of small businesses, we’ve been lucky to work with a variety of small businesses, from mechanics and builders, to accountants and speech therapists. Whether you’re just getting started, or you’re looking to refresh your materials — we’ll have something for you.
We really get small business — we’re one too! So, we know that you don’t need a $20k a month SEO package, or a $30k website. You need scalable marketing materials and tools that suit the size of your business and the size of your budget. We don’t offer one-size-fits-all packages. We listen to our clients and work out their needs and the opportunities they need to take on to thrive. So, we’ll develop a plan that suits you and your budget but also works to improve your current processes, while earning you more business.
As small business marketing experts, we offer a range of services to cater to your marketing needs. Kicking things off with an in-depth discussion about your business and your goals, we’ll work out where your best sales or best enquiries are coming from. Then we’ll work out how we can capitalise on that, find new and fresh opportunities, and scale those too.
Your online presence is kind of like the foundation of your marketing materials. So, it’s the first step to upping your business, boosting sales, and all those good marketing outcomes. Our web designers and developers know how to get you started with a user friendly website. All our websites are designed to encourage sales — making it super easy for your customers to find what they need and more importantly, buy it.
Quality content and link building are the two most important signals used by Google when ranking your website
A massive part of that online presence we were talking about? Copywriting. Copywriting is what gets those people landing on your website or landing page to buy. It tells them where to go next, it tells them what’s so good about your services or products, and it inspires them to hit that ‘Add to Cart’ or ‘Get in Touch’ button. Our copywriters know small business marketing and they’ll work with you to create materials that reflect who you are and communicate why everyone should love you.
If you’re a small business owner looking at SEO packages, you’ll already know that some of them can be… extravagant. We know what small business owners need — and what a palatable SEO budget looks like. We’ll help your business (and website) climb those Google ranks. Through technical SEO techniques, a copy rewrite, some link building, digital PR, and maybe a sprinkle of content marketing — we’ll help you get better results.
On August 16, 2013, Google was not reachable for 5 minutes. In that time global Internet usage decreased by 40%
Content marketing is a digital marketing service packed full of endless gains. It firstly offers value to your audience. Content marketing shares ideas, educates readers, and (when done well) brings something new to the table. Content marketing can include blogs, emails, videos, podcasts, e-books, even webinars (we’d honestly never though). When we develop content we make sure it’s offering something new, it’s valuable to your audience, and we make sure it benefits you as well.
That means: ticking all those SEO boxes, so the content helps you rank on Google as well. It means making sure that the content offers a call to action too, encouraging your audience to buy while they’re there. And, we make sure the content frames you as an authority in your industry.
Pop your details in and we’ll call you back for a 15 minute, obligation free, chat about your business and goals.
We’re a tight-knit team with a bunch of knowledge and experience in digital marketing. It starts by matching strong strategy with our creativity and ends in seriously good results for your business.
There’s a chance it’s answered here, but if not, email or call Tom.
0403 726 104
Search engine optimisation is how we optimise websites to rank (show up) on search engines like Google, and even Bing and Yahoo if you’re into it. SEO is how we make your website show up in the listings when someone searches a key term for one of your services or for one of your service areas.
SEO covers a bunch of different techniques that all come together to create a strong, authoritative website for you that has a high chance of ranking on search engines. SEO covers keyword research, SEO copywriting, SEO auditing, link building, CTR optimisation, and a whole heap more.
Basically, to index (list) all the right results when we search a term, search engines need to crawl websites to work out what they’re about, and index them accordingly.
They take in a number of factors, like the authority of your website, how much content you have, and a whole bunch more. This way when you’re searching for “directions to Chermside” you won’t just receive a bunch of pages like “chermside restaurants”, “chermside car parks”, or even “directions to Gladstone”.
So, SEO works by taking a multi-pronged approach to optimising your website so search engines can crawl it and index it properly.
This includes making sure your website is built and organised logically and structured in the correct way. We’ll optimise each page’s URLs, we’ll look at the title of the page, the words on the page, the keyword density. Then we’ll make sure the images and their alt texts are optimised for SEO. And that’s just some of the on-page techniques.
Our SEOs also work to try and get links back to your website. This might involve some digital PR, some influencer marketing, or guest blogging (white hat only, of course).
SEO works by putting together a whole series of techniques to help search engines find you.
Honestly, strap in. SEO requires patience and consistency. For a brand new website, you’ll be looking at three months at the very minimum to begin ranking on Google. And, not to discourage you, but that’s to start ranking, not to rank #1 for ALL OF THE KEYWORDS. Trust us, we’re more bummed about this than you are.
Don’t feel discouraged though. The sooner you get on the small business SEO train, the further ahead of your competition you’ll be.