Brisbane is booming and so are its marketing companies. So, what makes us so special? We raise the bar. That means in the planning stages, in the execution of your marketing campaign, and in the results we deliver. From working out which marketing channels best suit your business to working with you to develop the perfect personality for your business — we make sure every element is perfect for a next level campaign.
What do Brisbane marketing companies even do? We use marketing services to get you more website traffic, more attention around your brand, and to create committed fans to the cause that is your business. Then, we help you sell your products or services. Our marketing company has a huge focus on digital. So, we’ll work with you to thrive online. We’ll do it through SEO, content marketing, your website, copywriting, and maybe a sprinkle of Google Ads.
Most marketing companies will tell you they’ll help your business. It’d probably be a bit of a worry if they didn’t. But, when you partner with Sonder, we’ll become your biggest support. How do we support your business? By working with you to create an inbound marketing model that constantly spins enquiries out for you. We can make your life easier with clever booking systems, automation, and integrations too.
We use a bunch of marketing services to earn you more business. From clever websites and landing pages through to engaging copywriting, and to those nerdier services like SEO and content marketing. Our Brisbane marketing company tailors its services to you and your business’ goals.
In this day and age, your website is hella important. Not just because people expect you to have one — although that’s a pretty solid reason. Having a website —especially a really nice one we’ve designed that’s also optimised to make Google happy— allows you to take advantage of all the business there is to be had online. Your website markets you 24/7 and can take bookings, enquiries, and even sales while you’re sleeping. They’re pretty good.
We’re obsessed with the power of landing pages. They’re similar to potatoes in that, they’re so versatile. Much like the potato gives us fries, potato bakes, mash, hash browns, stuffed potatoes… The landing page can sell one thing, a collection of things, it can boost convertibility from a social media campaign, it can rank higher on Google, it can sell a product, a service, a software. Landing pages are really good for targeting a specific goal (and achieving it).
Landing pages are more than one-page websites. They’re clever, specialised pages that work to rank on Google for one thing, showcase one thing, and most importantly, sell the one thing. Our web designers and copywriters work together to create landing pages that rank high, make you look good, and encourage sales for you. These can sell one service or product, a service package, or a collection of products — think Christmas, Mother’s Day.
Like we’ve said (more times than you know tbh), it’s soooo important to exist on Google, otherwise people won’t know you do at all. And while our digital agency’s SEO services are QUITE good, you won’t rank on the first page of Google as soon as you pay one of our invoices (if we could change that… we would, promise). The truth is that it takes time for a new website to rank on Google and slapping a bandaid over your website in the form of content isn’t a solution either. The other truth? MOST SEO campaigns are supported by a Google Ads campaign. All the biggest players pay for Google Ads just like the rest of us — it’s why they’re the biggest players.
Like we’ve said (more times than you know tbh), it’s soooo important to exist on Google, otherwise people won’t know you do at all. And while our digital agency’s SEO services are QUITE good, you won’t rank on the first page of Google as soon as you pay one of our invoices (if we could change that… we would, promise).
The truth is that it takes around three months on average for a new website to rank on Google and slapping a bandaid over your website in the form of content isn’t a solution either. The other truth? MOST SEO campaigns are supported by a Google Ads campaign. All the biggest players pay for Google Ads just like the rest of us — it’s why they’re the biggest players.
Set yourself up to bounce back. Get in touch to find out more about our marketing packages and how they can get you started.
We’ll chat with you about:
If showing up on Google is important to you (hint: it should be), then SEO is what you want. SEO is how we optimise your website so it jumps through all of Google’s hoops just right. There’s no one-size-fits-all approach to SEO. What helps your online store rank for a certain product will be different to how we help someone in the SaaS space rank, and different again to how we help a construction company rank for renovations. We’ll tailor a campaign to you to help you get the results you need.
Content marketing is pretty similar to landing pages in that potato analogy. It’s another super versatile service that benefits you in a bunch of different ways. Content marketing firstly, positions you in a really good light. It tells your audience that you have knowledge and experience to share, it also tells them that you’re happy to support them and provide value, because you’re offering up good information for free. But, content marketing also supports your SEO campaign. Google loves content, the content ups your keywords and the authority of your website, and content attracts traffic which is another box ticked.
Google Ads is like a support for SEO. See, Google Ads gets you the results we’re gunning for with SEO, you just have to pay for it. It means we can start getting some traffic to your website (which in turn boosts your SEO efforts). Our Google Ads experts will work with you to create a clever Google Ads campaign and capitalise on all of that ‘top of the page’ traffic.
Easy. We marry creativity with strategy to tick all the boxes we need to get you more attention, more admirers, and more sales. It means your marketing campaign is based on strategy and works to target your goals perfectly, while your marketing materials are created to resonate and position you really, really well. We absolutely love getting to work with Brisbane businesses to boost their enquiries and sales.
In content marketing, content can mean blog posts, videos, social media posts, infographics — basically, any kind of content that educates or adds value. To qualify for the whole content marketing thing though, it’ll need to be shared online to spark interest and curiosity around your brand or business. It can work to sell your business too — but it still needs to be overall educational and valuable for the user.
SEO is all the different techniques we use to optimise your website, its words, and its content for search engines like Google. It’s how we help your website travel up the Google rankings to eventually show up on the first page of Google. There’s a lot of smaller services within SEO: on-page SEO, off-page SEO, technical SEO, content marketing, digital PR, the list goes on a bit. You can read up on what SEO is and get yourself introduced here.
Marketing strategy, marketing campaign, or marketing plan, an outline even. Whatever you call it, it’s basically a roadmap of how we’ll use our marketing services to get you more attention, devoted fans, and sales. So, it’ll detail your goals, the timeline for achieving those goals, and most importantly, how they’ll be achieved. It might start with a website redesign, or a rewrite of your copy. Then it might mean we implement monthly SEO tasks, content pieces, email marketing — whatever it is that will work to sell you and your business.
Inbound marketing takes all of those different marketing avenues and services you can use to convert your business into an “inbound model” and puts them together. What’s an inbound model? Basically a business or marketing model where all of your sales or enquiries come inbound to you. Rather than outbound marketing tactics like telemarketing, trade shows, or sending out those annoying postcards.