In a bunch of different ways. Marketing gets you noticed, gets you attention, and puts you in a super nice light. Kind of like the ring light influencers use except not nearly as obvious. Anyway, marketing works to put your name out there, highlight all the benefits you offer or produce, and lets people know exactly how they can get a slice of that benefit.
When you partner with our marketing team, we’ll hand pick all the very best services we can use to get you what you need. Whether that’s better brand awareness, more website traffic, or just converting website visitors once they land. Whatever it is, we have a bunch of experts who love getting to work with Brisbane businesses to boost sales and all those good things.
Your website is a huge part of your marketing. In a lot of cases, your website is responsible for closing deals. So, if you’re advertising on social media, running SEO or Google Ads campaigns, or you’re distributing brochures, your website is probably the last step — the place you direct your customers to. Our web designers and developers don’t take that job lightly. We create websites that tick all the boxes, help you convert, and make you more money.
Copywriting plays a super important role in your website, your marketing materials, and basically everywhere. It communicates what you need to communicate. It guides people and tells them what they need to do. Plus, good copywriting can help your audience feel heard, feel understood, and begin to really believe in your brand, your story, and your product or service. Our copywriters love partnering with Brisbane businesses to create copy that sounds just like them — just polished.
Google received nearly 2.3 trillion searches in 2020
Landing pages are really good at helping you rank for one thing on Google, and then helping you sell that one thing. The whole page is dedicated to the one product or service, or the one collection of products or services. So, it serves nothing other than ranking for the relevant keywords and selling the products or services on the page. Think Father’s Day gifts in eCommerce or a subscription-based package for our service-based friends. So, if you’re targeting a service’s keyword or a suburb or location specifically, a landing page will work really well for you. We love getting to create highly convertible landing pages for our Brisbane clients.
Like we’ve said (more times than you know tbh), it’s soooo important to exist on Google, otherwise people won’t know you do at all. And while our digital agency’s SEO services are QUITE good, you won’t rank on the first page of Google as soon as you pay one of our invoices (if we could change that… we would, promise).
The truth is that it takes around three months on average for a new website to rank on Google and slapping a bandaid over your website in the form of content isn’t a solution either. The other truth? MOST SEO campaigns are supported by a Google Ads campaign. All the biggest players pay for Google Ads just like the rest of us — it’s why they’re the biggest players.
74% of users are more likely to return to mobile-friendly websites
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We’re a tight-knit team with a bunch of knowledge and experience in digital marketing. It starts by matching strong strategy with our creativity and ends in seriously good results for your business.
There’s a chance it’s answered here, but if not, email or call Tom.
0403 726 104
In content marketing, content refers to blog posts, videos, social media posts, infographics — basically, any kind of content that educates or adds value. To qualify for the whole ~content marketing~ thang though, it’ll need to be shared online to spark curiosity and interest around your brand or business. It can work to sell your business too — but it still needs to be overall educational and valuable for the user.
SEO in marketing refers to the techniques we use to optimise your website, its words, and its content for search engines. It’s how we help your website climb the Google rankings to eventually show up on the first page of Google. There’s a lot of smaller services within SEO: on-page SEO, off-page SEO, technical SEO, content marketing, digital PR, the list goes on a bit. You can read up on what SEO is and get yourself introduced here.
Marketing strategy, marketing plan, marketing outline. Whatever you want to call it, it’s basically a roadmap of how we’ll use marketing services to get you more attention, devoted fans, and sales. So, it’ll detail your goals, the timeline for achieving those goals, and most importantly, how they’ll be achieved. It might start with a website redesign, or a rewrite of your copy. Then it might implement monthly SEO tasks, content pieces, email marketing — whatever it is that will work to sell your business.
Inbound marketing comprises all of the different marketing avenues and services you can use to convert your business into an “inbound model”. What’s an inbound model? Basically a business or marketing model where all of your sales and enquiries come inbound to you. Rather than outbound marketing tactics like: telemarketing, trade shows, or sending out those irritating postcards.
Outbound marketing kind of goes out to find people who, sure, may benefit from whatever you’re offering, but they don’t necessarily really want to be sold to. Inbound marketing puts all the information and marketing materials out there so they get found by the people who are looking for it, the people who are ready to buy.
Yes! Brisbane is growing! From the number of restaurants to our inner suburbs exponentially rising. Getting on the marketing train now means you can secure your Google rankings, secure devoted customers, and become a go-to Brisbane brand. Getting ahead now means you’ll stay on top as Brisbane continues to grow.
Even if we weren’t growing — Brisbane is still packed full of brilliant businesses. You need to differentiate yourself to get your competitive edge.