At our agency, we know how important all those little details are, and we know how important your overarching goal of getting more customers is too. We never find ourselves needing to pick just one though. We always find the balance between branding you as a cool guy in the industry, as a go-to for your product or service, and of course, getting you the traffic you need to make real sales.
You might be thinking, “okay, that’s all well and good, but how do you do it?” Fair, honestly. We actually have a whole approach we follow to getting these really good results for our clients. There’s more to it, and we’ll break down the general gist below.
First, we’ll set up an online presence. A website, the engaging copy to sell you, your Google My Business — the whole shebang. We make sure your online presence is appealing. So, it sells you, it directs the user to the spot they need to be to buy, and it encourages and supports them to buy.
Google received nearly 2.3 trillion searches in 2020
Once you’re set up to spark interest, and more importantly, convert, you’ll need website traffic. We send a whole bunch of traffic your way. Using SEO, content marketing, PPC, Google Ads, and other digital marketing techniques, we introduce you to more and more potential customers.
You’re set up to be where your customers expect, you’re ready to sell to them, and you’re getting traffic — what’s left? Expand and scale! We’ll maximise all of our efforts to scale your marketing, your customer base, and your business — yay.
Pop your details in and we’ll call you back for a 15 minute, obligation free, chat about your business and goals.
Our web designers and developers know websites and landing pages. We’ll work with you to create a website or landing page that reflects your business perfectly, supports your sales process, and works to sell. Whether you’re an eCommerce business trying to up that conversion rate, or a service-based business working to get more enquiries — our web design techniques can get you sorted.
Quality content and link building are the two most important signals used by Google when ranking your website
Email marketing is amazing for eCommerce — but that’s not all. It’s a super malleable and diverse marketing avenue that you can utilise to sell just about anything. You can use email marketing to make more sales by sending out a regular newsletter, product roundups, or by cleverly showcasing your services (and their benefits). Our clever email marketers will get you more inbox sales.
Working with you to develop the perfect brand message and tone of voice, our copywriters can help you resonate with your target audience and convince them to buy. It’s all about connecting with your audience, educating them on how your product or service solves their problems, and then letting them know exactly how they can buy it. Our copywriters know how to sell… whatever the product is.
We’re a tight-knit team with a bunch of knowledge and experience in digital marketing. It starts by matching strong strategy with our creativity and ends in seriously good results for your business.
There’s a chance it’s answered here, but if not, email or call Tom.
0403 726 104
In the world of content marketing, content can refer to blog posts, videos, social media posts, infographics — basically, any kind of content that educates. To qualify for the whole ~content marketing~ notion though, it’ll need to be shared online to spark curiosity and interest around your brand or business. It can also work to sell your business — but it still needs to be overall educational and valuable for the user.
A marketing plan, or a marketing strategy, or a marketing campaign, is basically a roadmap of how we’ll use our marketing services to get you more attention, fans, and sales. So, it’ll detail your goals, the timeline for achieving those goals, and most importantly, how they’ll be achieved. It might start with a website redesign, or a rewrite of your copy. Then it might implement monthly SEO tasks, content pieces, email marketing — whatever it is that works to sell your business.
SEO in marketing refers to the techniques we use to optimise your website, your website’s words, and your website’s content for search engines. It’s how we help your website climb the Google rankings to eventually (hopefully) show up on the first page of Google. There’s a lot of different sub-services within SEO: on-page SEO, off-page SEO, technical SEO, content marketing, digital PR, and so on. You can read up on what SEO is and get yourself introduced here.
Inbound marketing encompasses all of the different marketing avenues and services you can use to convert your business into an “inbound model”. What’s an inbound model? Basically a business model where all of your sales and enquiries come inbound to you. Rather than outbound marketing like: telemarketing, trade shows, or sending out those irritating postcards.
Outbound marketing kind of goes out to find people who, sure, may benefit from whatever you’re offering, but they don’t necessarily want to be sold to. Inbound marketing puts all the information and marketing materials out there — but gets found by the people who are looking for it, because they’re ready to buy.
Marketing has a better shelf life than advertising. We’re not shitting on advertising. But, marketing creates these materials, like websites, engaging words, repurposable social posts, what have you, that are always there and ready to sell when your audience stumbles upon them. Marketing doesn’t just sell once. It gets your name in the heads of people who need to know it. It positions you as the business and brand you want to be. It’s a long sell, but it’s more effective than a 30 second television ad or a poster in a bus.