We know law firms and we know marketing.

Law Firm Marketing Agency

Looking for a marketing agency that understands your industry and the challenges that come with onboarding clients? We’re law firm marketing geniuses, bringing a solid mix of creativity and strategy to the table.

law firm marketing

An Agency Specialising in Law Firm Marketing

Are you trying to get more enquiries and more business for your law firm? Marketing, in particular, digital marketing, is the key to getting that ball rolling. We’ve worked with a range of law firms to establish an online presence, make their firm more accessible to those who need it, and most importantly, give them the materials they need to sell.

Lawyer Marketing: The challenges

Lawyers and law firms aren’t the most creative, because there’s no room to be. There are few instances where a person is on the search for a lawyer for a positive reason. So, it means there’s rarely going to be an appropriate time to use funny or creative materials. Then, there’s the restrictions around what you can and can’t say according to the Solicitors Conduct Rules. 

We get it. But! All of that doesn’t mean you can’t access and use quality marketing materials that do send the right message through to your potential clients. We’ve worked out the perfect formula… have a look 👇

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How We Get You More Business

It’s a bit of a process… Of course, we can jump in at any point, but this is our tried and trusted approach. 

  1. Establish your online presence
  2. Make your firm easy to find and access
  3. Help you stand out as a go-to in the industry

Give us a call or request one back.

digital marketing brisbane

Give us a call or request one back.

Set yourself up to bounce back. Get in touch to find out more about our marketing packages and how they can get you started.

We’ll chat with you about:

  • The enquiries you’re chasing
  • What kinds of marketing you’ve tried (What worked? What didn’t?)
  • Whether or not Carole Baskin did it…

Establish an Online Presence

The first step to better enquiries, and more of them, is having a good online presence. It doesn’t just mean you have a website. It means you have a website that explains you, your business, your services, and super importantly, your business’ difference. 

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Websites

Law firm marketing starts with the website. Our website designers and developers will work with you to create a website that reflects you and your business. We might ask our photographer to head out to your business and get some imagery of your office, your business, and your team. We’ll have our copywriter create words for your website that directs the user down the page and communicates why your law firm is so good. 

And of course, your web designer will create a website that supports the user’s journey and directs them to sign up for a consultation with you.

Landing Pages

Landing pages are simply put, one-page websites. They do a little bit more though. The whole idea is that you’ll have a landing page to target a suburb in the city you’re serving, or a page based on one service. Then, the page’s job is to sell just the one service to the user or the business to just that one suburb. Landing pages help out your SEO campaign a huge amount too, but we’ll get to that.

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google my business content

Make Your Law Firm Easy to Find

Law firm marketing isn’t just about selling your business once the user has found you. It’s about being in the places they’ll be looking for you. As law firm marketing geniuses, we know exactly where that is. It starts with Google My Business and Google Ads and ends with you being set up for SEO success.

Google My Business

Google My Business is the ticket to showing up on Google Maps, in Google’s Business Listings, and keeping your Google Reviews in order. It’s also the ticket to people in your city and suburb finding you. We’re really good with Google My Business and know how to utilise it, not just for better local SEO results, but to get more enquiries too.

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SEO

Law firm marketing isn’t just about selling your business once the user has found you. It’s about being in the places they’ll be looking for you. As law firm marketing geniuses, we know exactly where that is. It starts with Google My Business and Google Ads and ends with you being set up for SEO success.

Google Ads

Acting as a support for your law firm marketing and SEO campaign, Google Ads is a tool we’ll use to start directing traffic to your website in the early stages. One key to getting good SEO results is getting traffic to your website. Plus, it won’t hurt if that Google Ads traffic makes an enquiry while they’re there.

google ads management

Give us a call or request one back.

digital marketing brisbane

Give us a call or request one back.

Set yourself up to bounce back. Get in touch to find out more about our marketing packages and how they can get you started.

We’ll chat with you about:

  • The enquiries you’re chasing
  • What kinds of marketing you’ve tried (What worked? What didn’t?)
  • Whether or not Carole Baskin did it…

Brand You as a Go-To Law Firm

Okay, you have the website, the copywriting, and the landing pages as a solid base for your online presence. You’re showing up in all the right spots. Now, it’s about being able to sell to your visitors. Your website copy (words) will already have this in motion, and your web designer will have hooked you up with clever online booking forms and the like. But, how do we make sure it’s all working? We’ll use content marketing to secure your authority, and click through rate optimisation to make sure people are reading it.

Click Through Rate Optimisation

Click Through Rate Optimisation

Click through rate is a fancy word marketers use to refer to how often your result or listing on the Google results page is being clicked. Getting your business to show up on Google is only half of what you need. The second half? Getting clicked on — and then, ideally, having the user make it through to your contact page to book in for their initial consultation. 

We can support your click through rate and optimise your listings so people want to click them. Our legal marketers will write interesting titles and descriptions and use web development techniques to make your business extra clickable.

Content Marketing

Law firm marketing’s best friend, content marketing has so many benefits. It aids your SEO campaign, it can work to establish a linking structure throughout your website, but it can also work to make your business look really, really authoritative. Which is a huge plus when it comes to law firm marketing.

content marketing agency

Why Content Marketing for Law Firms?

See, when a person is searching for a lawyer, they want to trust them. They can assume all your lawyers went to university and got degrees, they can assume you have a solid understanding of the law. What they can’t assume, is that they trust you, and that you’ll support their best interests. 

Content marketing sees you share free value with these people. You’ll share breakdowns of laws, you’ll prepare someone for their first legal consultation, you’ll tell them what to expect. You can answer frequently asked questions and provide valuable advice and information. It means if it comes down to you and the law firm down the road, you’ll have the leg up.

Why Sonder for your Law Firm Marketing

Legal marketing is our thing. We get you, your challenges, and most importantly, we have the method to get you more enquiries. Plus, we’re pretty good to work with and we do just generally love getting to work with Brisbane businesses to get better results. We wrote an entire page on our approach to getting real results.

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Design
Development
Content Creation
Search and SEO
Launch your next marketing campaign with us in AUGUST 2020