Are you trying to get more enquiries and more business for your law firm? Marketing, in particular, digital marketing, is the key to getting that ball rolling. We’ve worked with a range of law firms to establish an online presence, make their firm more accessible to those who need it, and most importantly, give them the materials they need to sell.
“They are incredibly efficient, deliver high-end results and were transparent and honest throughout the entire process.”
Marcus, Lemans Motors
Lawyers and law firms aren’t the most creative, because there’s no room to be. There are few instances where a person is on the search for a lawyer for a positive reason. So, it means there’s rarely going to be an appropriate time to use funny or creative materials. Then, there’s the restrictions around what you can and can’t say according to the Solicitors Conduct Rules.
We get it. But! All of that doesn’t mean you can’t access and use quality marketing materials that do send the right message through to your potential clients. We’ve worked out the perfect formula.
It’s a bit of a process… Of course, we can jump in at any point, but this is our tried and trusted approach.
1. Establish your online presence
2. Make your firm easy to find and access
3. Help you stand out as a go-to in the industry
The first step to better enquiries, and more of them, is having a good online presence. It doesn’t just mean you have a website. It means you have a website that explains you, your business, your services, and super importantly, your business’ difference.
The average consumer attention span is 8 seconds
Law firm marketing starts with the website. Our website designers and developers will work with you to create a website that reflects you and your business. We might ask our photographer to head out to your business and get some imagery of your office, your business, and your team. We’ll have our copywriter create words for your website that directs the user down the page and communicates why your law firm is so good.
And of course, your web designer will create a website that supports the user’s journey and directs them to sign up for a consultation with you.
Landing pages are simply put, one-page websites. They do a little bit more though. The whole idea is that you’ll have a landing page to target a suburb in the city you’re serving, or a page based on one service. Then, the page’s job is to sell just the one service to the user or the business to just that one suburb. Landing pages help out your SEO campaign a huge amount too, but we’ll get to that.
Law firm marketing isn’t just about selling your business once the user has found you. It’s about being in the places they’ll be looking for you. As law firm marketing geniuses, we know exactly where that is. It starts with Google My Business and Google Ads and ends with you being set up for SEO success.
74% of users are more likely to return to mobile-friendly websites
Pop your details in and we’ll call you back for a 15 minute, obligation free, chat about your business and goals.
Google My Business is the ticket to showing up on Google Maps, in Google’s Business Listings, and keeping your Google Reviews in order. It’s also the ticket to people in your city and suburb finding you. We’re really good with Google My Business and know how to utilise it, not just for better local SEO results, but to get more enquiries too.
Law firm marketing isn’t just about selling your business once the user has found you. It’s about being in the places they’ll be looking for you. As law firm marketing geniuses, we know exactly where that is. It starts with Google My Business and Google Ads and ends with you being set up for SEO success.
Acting as a support for your law firm marketing and SEO campaign, Google Ads is a tool we’ll use to start directing traffic to your website in the early stages. One key to getting good SEO results is getting traffic to your website. Plus, it won’t hurt if that Google Ads traffic makes an enquiry while they’re there.
Okay, you have the website, the copywriting, and the landing pages as a solid base for your online presence. You’re showing up in all the right spots. Now, it’s about being able to sell to your visitors. Your website copy (words) will already have this in motion, and your web designer will have hooked you up with clever online booking forms and the like. But, how do we make sure it’s all working? We’ll use content marketing to secure your authority, and click through rate optimisation to make sure people are reading it.
Click through rate is a fancy word marketers use to refer to how often your result or listing on the Google results page is being clicked. Getting your business to show up on Google is only half of what you need. The second half? Getting clicked on — and then, ideally, having the user make it through to your contact page to book in for their initial consultation.
We can support your click through rate and optimise your listings so people want to click them. Our legal marketers will write interesting titles and descriptions and use web development techniques to make your business extra clickable.
Law firm marketing’s best friend, content marketing has so many benefits. It aids your SEO campaign, it can work to establish a linking structure throughout your website, but it can also work to make your business look really, really authoritative. Which is a huge plus when it comes to law firm marketing.
See, when a person is searching for a lawyer, they want to trust them. They can assume all your lawyers went to university and got degrees, they can assume you have a solid understanding of the law. What they can’t assume, is that they trust you, and that you’ll support their best interests.
Content marketing sees you share free value with these people. You’ll share breakdowns of laws, you’ll prepare someone for their first legal consultation, you’ll tell them what to expect. You can answer frequently asked questions and provide valuable advice and information. It means if it comes down to you and the law firm down the road, you’ll have the leg up.
Legal marketing is our thing. We get you, your challenges, and most importantly, we have the method to get you more enquiries. Plus, we’re pretty good to work with and we do just generally love getting to work with Brisbane businesses to get better results. We wrote an entire page on our approach to getting real results.
With three locations across South East Queensland, Mobbs & Co wanted to rank in each location for a number of business accountant terms.
We’re a tight-knit team with a bunch of knowledge and experience in digital marketing. It starts by matching strong strategy with our creativity and ends in seriously good results for your business.
There’s a chance it’s answered here, but if not, email or call Tom.
tom@sonder.com.au
0403 726 104
Have a question about websites, marketing, or why Tom’s dressed like a cat? Take a look.
Search engine optimisation is how we optimise websites to rank (show up) on search engines like Google, and even Bing and Yahoo if you’re into it. SEO is how we make your website show up in the listings when someone searches a key term for one of your services or for one of your service areas.
SEO covers a bunch of different techniques that all come together to create a strong, authoritative website for you that has a high chance of ranking on search engines. SEO covers keyword research, SEO copywriting, SEO auditing, link building, CTR optimisation, and a whole heap more.
Basically, to index (list) all the right results when we search a term, search engines need to crawl websites to work out what they’re about, and index them accordingly.
They take in a number of factors, like the authority of your website, how much content you have, and a whole bunch more. This way when you’re searching for “directions to Chermside” you won’t just receive a bunch of pages like “chermside restaurants”, “chermside car parks”, or even “directions to Gladstone”.
So, SEO works by taking a multi-pronged approach to optimising your website so search engines can crawl it and index it properly.
This includes making sure your website is built and organised logically and structured in the correct way. We’ll optimise each page’s URLs, we’ll look at the title of the page, the words on the page, the keyword density. Then we’ll make sure the images and their alt texts are optimised for SEO. And that’s just some of the on-page techniques.
Our SEOs also work to try and get links back to your website. This might involve some digital PR, some influencer marketing, or guest blogging (white hat only, of course).
SEO works by putting together a whole series of techniques to help search engines find you.
Honestly, strap in. SEO requires patience and consistency. For a brand new website, you’ll be looking at three months at the very minimum to begin ranking on Google. And, not to discourage you, but that’s to start ranking, not to rank #1 for ALL OF THE KEYWORDS. Trust us, we’re more bummed about this than you are.
Don’t feel discouraged though. The sooner you get on the small business SEO train, the further ahead of your competition you’ll be.
Kick off your marketing in February
