Landing pages are kind of like one page websites. They’re usually made for something specific. That might be a marketing campaign, a new season’s range of products, or a specific service, product, or problem. It’s a page that your customers land on, after finding the page through Google, Facebook, LinkedIn, Instagram, those kinds of routes.
A website page will link off to many other pages and cover a lot of ground, like: this is who we are, what we do, what we sell, contact us here, and hey, see our past projects too. A landing page is different. It has a super clear goal. The goal? To sell the thing that got the user to click on the landing page link in the first place.
So, a landing page might introduce a topic and then tell you why the service or product is so good. It might get you educated on the offer, before outlining the offer’s process, the offer’s benefits, and all the information you might need to feel “qualified” to make a purchase. The landing page will only focus on that one offer though — no tangents allowed.
Not to get too meta for you here, but you’re on a landing page right now.
Okay so, like we said, a landing page targets one thing specifically. It means that when you use landing pages in your PPC campaign, Adwords campaign, or even your social media marketing, you’re directing them somewhere that’ll guide them to a purchase. You might be thinking, “sure, isn’t that what my website’s for?”
Yeah, sort of. But! If you direct users from your online ads to your website’s homepage, the path is unclear. There might be too many distractions. They might not make it to your product or service page. That’s where landing pages come in. They land exactly where they should be. Landing pages guide the user to buy the product or service on offer. Landing pages have higher CTRs (Click Through Rate), higher ROI, and a higher conversion rate.
Make the click count
Landing pages are amazing for SEO too. They rank really well for niche terms and they can rank higher than a web page. The page is clearer to Google, there’s less confusion with differing or unrelated keywords, and the page is focussed on this one topic. There’s one goal with landing pages. With one call to action, one product or service you’re trying to sell, and one clear, overall goal, landing pages make it all really obvious. You might use other outside resources and link off to separate pages, but the goal is always clear, and that’s the key.
Landing pages can support and sell a specific service or product, or, they can sell a broader range of services or products to specific locations. So, if you’re based in one region but cater to multiple cities or suburbs, landing pages can help you reach those areas outside of your headquarters. By targeting different cities or suburbs with landing pages, you can a) sell to them specifically and b) rank locally — a dream come true.
A successful landing page is made up of so many different bits and pieces. There’s the design, the development, and whether or not it shows up on Google, or in people’s feeds. But, a super duper important factor of your landing page is the words, and whether or not they sell. We’ve written a whole bunch of landing pages and we know how to craft landing page copy that directs visitors on your page to get to that Call to Action. Copywriting is your landing page’s key to converting.
Once the designers have called all the shots on how your landing page should work and what it should look like, it’s time for our web developers to make it a reality. They’ll make sure it all loads nicely and quickly. They’ll make sure it works really well and that it works on all of the devices: laptops, desktops, phones, tablets. You’ll get a landing page that’s coded ‘best practice’. That means it’s built properly and you’re set up for growth — should you need to expand your landing page with a different developer.
The average content length of the top position Google article contains 2,416 words
We’re big on teaming up PPC campaigns with landing pages. PPC or Adwords are an amazing way to get traffic flowing to your website or to your landing pages. Well, especially your landing pages. It means you can create a landing page around a specific service or product, product line, or a solution. You can target those specific keywords in your paid advertising campaign. When your ad gets clicked, they land on this highly specific, targeted page that leads them to the solution they were searching for. Voila.
Organic Google rankings are the bomb dot com. And landing pages are the best way to rank organically for those highly competitive terms. Are you a business offering your services or products to a region across a few different cities or suburbs? We’ll find the best cities or suburbs to target those areas. We can optimise your landing pages for their Click Through Rates (CTR) too. We’ll optimise how your pages appear on Google’s results page — so your pages entice clicks.
It’s estimated that about 75% of SEO is off-page, and 25% is on-page
Whether you’re selling one product and want to detail all of its specifications, features, uses, and the problems it solves, kind of like this. Or, you want to show off a whole line of products — landing pages are your online store’s best friend. Landing pages are perfect for a new season line or to demonstrate how amazing one product is. Creating a landing page makes it way easier to rank organically on Google for the product or products. It’s easier to coordinate an Adwords or social media campaign for the products too. Landing pages take care of the whole sale for you. You can leave it with them.
Pop your details in and we’ll call you back for a 15 minute, obligation free, chat about your business and goals.
We’re a tight-knit team with a bunch of knowledge and experience in digital marketing. It starts by matching strong strategy with our creativity and ends in seriously good results for your business.
There’s a chance it’s answered here, but if not, email or call Tom.
0403 726 104
Search engine optimisation is how we optimise websites to rank (show up) on search engines like Google, and even Bing and Yahoo if you’re into it. SEO is how we make your website show up in the listings when someone searches a key term for one of your services or for one of your service areas.
SEO covers a bunch of different techniques that all come together to create a strong, authoritative website for you that has a high chance of ranking on search engines. SEO covers keyword research, SEO copywriting, SEO auditing, link building, CTR optimisation, and a whole heap more.
Basically, to index (list) all the right results when we search a term, search engines need to crawl websites to work out what they’re about, and index them accordingly.
They take in a number of factors, like the authority of your website, how much content you have, and a whole bunch more. This way when you’re searching for “directions to Chermside” you won’t just receive a bunch of pages like “chermside restaurants”, “chermside car parks”, or even “directions to Gladstone”.
So, SEO works by taking a multi-pronged approach to optimising your website so search engines can crawl it and index it properly.
This includes making sure your website is built and organised logically and structured in the correct way. We’ll optimise each page’s URLs, we’ll look at the title of the page, the words on the page, the keyword density. Then we’ll make sure the images and their alt texts are optimised for SEO. And that’s just some of the on-page techniques.
Our SEOs also work to try and get links back to your website. This might involve some digital PR, some influencer marketing, or guest blogging (white hat only, of course).
SEO works by putting together a whole series of techniques to help search engines find you.
Honestly, strap in. SEO requires patience and consistency. For a brand new website, you’ll be looking at three months at the very minimum to begin ranking on Google. And, not to discourage you, but that’s to start ranking, not to rank #1 for ALL OF THE KEYWORDS. Trust us, we’re more bummed about this than you are.
Don’t feel discouraged though. The sooner you get on the small business SEO train, the further ahead of your competition you’ll be.