Google My Business is a free tool from Google that allows you to control how your business is displayed in Google’s listings like Google Maps, Local Packs, and Local Finder. By verifying your business, Google lets you upload your logo, relevant images, and information about your business. The information includes all the obvious bits like your phone number, address, email, menu, whether or not your business is accessible, that kind of thing. But you can also upload a bit of a story about your business, list your services, and manage your customer relationships.
Updating your company details on Google My Business is important so your customers always know exactly when and where they can find you, and Googlers can work out whether you’ll make a good fit or not. We’ll keep things like your address, contact details, and office hours updated. We’ll optimise your company description too. By coupling engaging copy with the right keywords we put together a strategy that’s optimised for both Google and your customers.
By creating lists for each of your company’s locations, we’ll boost your local SEO rankings. And by keeping your listings up-to-date and consistent, we’ll keep your customers in the know and you looking professional.
Mostly because if you don’t, you’re missing out on a lot of opportunities for business. Customers local to you are the most likely to go with your business and Google My Business is the best way to get their attention. So, not having a Google My Business listing will basically mean you miss out on all of those opportunities.
Showing off the products or services you offer in your listing can help you rank better and provides your potential customers with a better experience. We’ll take care of all of the keyword research and general research, and create optimised, benefits-first copy for your services or products. We’ll always optimise your products for Google Shopping too.
Users spend 88% more time on web pages with videos
Customers or people still considering your products or services can ask questions about your business directly through Google My Business. Responding to these quickly will provide a better experience for that user and help future users who might have a similar question. Engaging with customers through both positive and negative reviews will help your business look transparent and like less of a risk.
Our Google My Business optimisation team will respond to messages and reviews through Google My Business. We’ll write up and answer FAQs, and we’ll identify FAQs from your customers and keep your listing updated accordingly.
Google My Business is a crucial step in optimising for local search — but it’s not the only thing you can do to get more of that local business. We actually offer a bunch more local SEO services you can check out.
The average internet user has around 7 social media accounts
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We’re a tight-knit team with a bunch of knowledge and experience in digital marketing. It starts by matching strong strategy with our creativity and ends in seriously good results for your business.
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Search engine optimisation is how we optimise websites to rank (show up) on search engines like Google, and even Bing and Yahoo if you’re into it. SEO is how we make your website show up in the listings when someone searches a key term for one of your services or for one of your service areas.
SEO covers a bunch of different techniques that all come together to create a strong, authoritative website for you that has a high chance of ranking on search engines. SEO covers keyword research, SEO copywriting, SEO auditing, link building, CTR optimisation, and a whole heap more.
Basically, to index (list) all the right results when we search a term, search engines need to crawl websites to work out what they’re about, and index them accordingly.
They take in a number of factors, like the authority of your website, how much content you have, and a whole bunch more. This way when you’re searching for “directions to Chermside” you won’t just receive a bunch of pages like “chermside restaurants”, “chermside car parks”, or even “directions to Gladstone”.
So, SEO works by taking a multi-pronged approach to optimising your website so search engines can crawl it and index it properly.
This includes making sure your website is built and organised logically and structured in the correct way. We’ll optimise each page’s URLs, we’ll look at the title of the page, the words on the page, the keyword density. Then we’ll make sure the images and their alt texts are optimised for SEO. And that’s just some of the on-page techniques.
Our SEOs also work to try and get links back to your website. This might involve some digital PR, some influencer marketing, or guest blogging (white hat only, of course).
SEO works by putting together a whole series of techniques to help search engines find you.
Honestly, strap in. SEO requires patience and consistency. For a brand new website, you’ll be looking at three months at the very minimum to begin ranking on Google. And, not to discourage you, but that’s to start ranking, not to rank #1 for ALL OF THE KEYWORDS. Trust us, we’re more bummed about this than you are.
Don’t feel discouraged though. The sooner you get on the small business SEO train, the further ahead of your competition you’ll be.