We know Google My Business. We’ll help you optimise to get a heap of business from your local listings and your local search results.
Google My Business is a free tool from Google that allows you to control how your business is displayed in Google’s listings like Google Maps, Local Packs, and Local Finder. By verifying your business, Google lets you upload your logo, relevant images, and information about your business. The information includes all the obvious bits like your phone number, address, email, menu, whether or not your business is accessible, that kind of thing. But you can also upload a bit of a story about your business, list your services, and manage your customer relationships.
Mostly because if you don’t, you’re missing out on a lot of opportunities for business. Customers local to you are the most likely to go with your business and Google My Business is the best way to get their attention. So, not having a Google My Business listing will basically mean you miss out on all of those opportunities.
Updating your company details on Google My Business is important so your customers always know exactly when and where they can find you, and Googlers can work out whether you’ll make a good fit or not. We’ll keep things like your address, contact details, and office hours updated. We’ll optimise your company description too. By coupling engaging copy with the right keywords we put together a strategy that’s optimised for both Google and your customers.
By creating lists for each of your company’s locations, we’ll boost your local SEO rankings. And by keeping your listings up-to-date and consistent, we’ll keep your customers in the know and you looking professional.
Regularly posting on Google My Business helps to boost your SEO strategy, especially locally. Our copy and content team will develop posts for your listings around company news, sales, or company functions. Posting discounts and special offers helps potential customers find your business quicker and choose you over another listing.
Our content developers can come up with creative offers and promotions, plus we’ll develop the copy and designs you need for the promotion to thrive. No matter what kind of posts or offers we create for your business, we’ll make it attention grabbing and engaging.
Customers or people still considering your products or services can ask questions about your business directly through Google My Business. Responding to these quickly will provide a better experience for that user and help future users who might have a similar question. Engaging with customers through both positive and negative reviews will help your business look transparent and like less of a risk.
Our Google My Business optimisation team will respond to messages and reviews through Google My Business. We’ll write up and answer FAQs, and we’ll identify FAQs from your customers and keep your listing updated accordingly.
Showing off the products or services you offer in your listing can help you rank better and provides your potential customers with a better experience. We’ll take care of all of the keyword research and general research, and create optimised, benefits-first copy for your services or products. We’ll always optimise your products for Google Shopping too.
Visual content can take your Google listing to the next level. We’ll work with you to create better images and update your listing to look as professional as your business. We can work with you to get visual content like photos and videos, or we can create images for you for your products, offers, and posts. Plus, we’ll write all the keyword-optimised copy for your listing.
Google My Business is a crucial step in optimising for local search — but it’s not the only thing you can do to get more of that local business. We actually offer a bunch more local SEO services you can check out.