In today’s competitive and convenience-focused society, consumers are not as interested in physically buying items across the counter. Instead, consumers want to shop from their own homes, making e-commerce a flexible solution for both businesses and buyers. E-commerce provides beneficial opportunities for businesses to be recognised on a 24/7 online global platform. Your website is your showroom, where customers can research your product or service to see all the reasons it is right for them. Whether this is your first e-commerce venture, or you are unsatisfied with your current e-commerce performance, Sonder Brisbane helps you to refine your concept, attract customers, convert sales and build your online empire. Our approach is results-driven, focusing on generating conversions and maximising your profit margins.
The Sonder Brisbane e-commerce team are highly experienced, having developed e-commerce campaigns for companies both small and large. We have a strategic process in place to ensure the success of your e-commerce website:
Online retailing is extremely competitive, so having a clear, goal-defined plan and strategy is essential. Selecting a tightly focused niche market can prove advantageous, as consumers are more likely to purchase from a specialist with a tailored range and greater product knowledge than larger retailers. Understanding your customers’ buying motives allows you to identify an unfulfilled need within your target market and develop your unique position within the industry. Once this is identified, our e-commerce Brisbane experts will assess your competitors and identify opportunities for you to attract and retain customers for your business long-term.
Choosing the right e-commerce platform to suit your business’ needs is extremely important, as this powers the functionality of your online store. E-commerce platforms may seem similar, though they vary substantially in areas such as ease of use, scalability, ability to integrate, the complexity of product setups, shipping options, payment options, SEO suitability and much more. By identifying essential functional specifications, Sonder Brisbane can develop your e-commerce campaign to gain optimal online traction and see a boost in business sales. We favour WordPress or Magento, as these are the two top performing e-commerce platforms available. These provide you with flexibility to build an influential integrated digital marketing campaign.
By defining your target market and identifying how to solve your customer’s problems, our Web Development Experts can begin designing your e-commerce website. A well-designed e-commerce store should not only have an engaging and professional visual aesthetic, but it also requires strong focus on user experience. Each design detail will be tailored to your audience, aiming to meet your conversion rate optimisation (CRO) goals.
The build of your e-commerce website commences once the functional specifications and the basic design concepts are confirmed. Whilst this is covered in the scope of work, details such as hosting, online payment and shipping methods, SSL certificates and products should be considered at this stage. Sonder Brisbane will address all of these with you to ensure your e-commerce website meets your expectations.
Your e-commerce store is now live! Your website is only one aspect of your digital marketing campaign. By exploring and considering options including search engine optimisation (SEO), Adwords, Google Shopping, Facebook advertising, content marketing, email marketing, retargeting and social media marketing, you can attract new customers and convert interest to sales.
Once your e-commerce site is live, Sonder Brisbane will measure the performance of your site. This will be done through reviewing and analysing results based on previous performance and sales. Your Brisbane E-Commerce Experts can refine your website at any stage post-launch based on your requests and current trends. This will ensure that your website and business can reach its full potential. Your Brisbane E-Commerce Experts are here to help and this is a great opportunity to offer feedback you may have on your completed e-commerce site based on updated marketing strategies and business goals.