Digital PR doesn’t just get you noticed by a larger audience, it gets a larger audience on your side and championing your brand.
PR or public relations is spreading information to the public through marketing or the media. The idea is working to create a positive relationship with the public… hence the whole public relations bit. The point is usually to gain a) a good public image for your business and b) to get you more business — yeah, they do kind of go hand in hand.
PR shouldn’t require payment. It’s not paying for an advertorial. It’s developing your reputation by using tactics that benefit not only you and your business, but the media or the specific publication that’s talking about you as well. So, rather than paying for an ad in their magazine, you’re trading off a really good story. It means you get that sweet, sweet publicity and they get engagement. And, in case you didn’t know, engagement = $$.
You can spread the word about how good you and your business is via marketing, social media, and advertising. But, regular people know to take all of those appearances from your brand with a grain of salt. They know you’re going to say you’re the best, you’re going to exaggerate and sell yourself and say all these good things. Obviously marketing and advertising are both amazing ways to get attention… it’s just that PR puts you in front of an audience in a “balanced” way. If your company’s getting recognition from the media, it’s framed differently to the other 56,890 ads they saw on Facebook that day.
With experienced PRs who have strong knowledge and a thorough understanding of the media landscape, we know what makes a good story. We’ll work with you to turn your business’ story into something that’ll have your target audience hooked from the headline. It’s all about crafting the perfect story to sell a journo and sell your business.
Yeah, PR can help your SEO too. By pitching quality stories, we can seriously lift your website’s backlink game. Our public relations team will work closely with our SEO team to create something highly shareable that engages public interest and works to earn you backlinks from media sites with high authority*.
*Good link juice that helps you rank.
We’ll constantly keep an eye out for media opportunities for your business. We’ll even pitch to the publications on your behalf. Whether it’s for a podcast interview, an interview with a national publication, or just offering your expert opinion for a quote in an article. Our media monitoring grabs at all of those digital PR opportunities and makes them yours.
Email marketing can support your business on its own or it can seriously enhance your digital PR campaign. Either way, we can take care of everything for your email marketing campaign. From the concept to the copy, and through to building the email and sending it off. We’ll pair our email marketing services with a digital PR campaign to get you the attention you’re looking and from the right audience.
We love creating content. Whether you need a content piece for your SEO and digital PR campaign, a blog post, a media release, or the social copy for your influencer campaign, we can help. Our writers can draft up individual emails, PR materials, you name it. With PR and copywriting experts with media and journalism backgrounds, we’re the logical go-to for PR content creation.
We’ll create the perfect campaign for your product launch. From a landing page for your product to getting media attention around this brand new item — our digital marketing and digital PR services are designed to sell. We know events too, we’ll make yours a success whether it’s to aid your PR campaign, or the PR campaign is aiding the event.