PR or public relations is spreading information to the public through marketing or the media. The idea is working to create a positive relationship with the public… hence the whole public relations bit. The point is usually to gain a) a good public image for your business and b) to get you more business — yeah, they do kind of go hand in hand.
PR shouldn’t require payment. It’s not paying for an advertorial. It’s developing your reputation by using tactics that benefit not only you and your business, but the media or the specific publication that’s talking about you as well. So, rather than paying for an ad in their magazine, you’re trading off a really good story. It means you get that sweet, sweet publicity and they get engagement. And, in case you didn’t know, engagement = $.
You can spread the word about how good you and your business is via marketing, social media, and advertising. But, regular people know to take all of those appearances from your brand with a grain of salt. They know you’re going to say you’re the best, you’re going to exaggerate and sell yourself and say all these good things. Obviously marketing and advertising are both amazing ways to get attention… it’s just that PR puts you in front of an audience in a “balanced” way. If your company’s getting recognition from the media, it’s framed differently to the other 56,890 ads they saw on Facebook that day.
With experienced PRs who have strong knowledge and a thorough understanding of the media landscape, we know what makes a good story. We’ll work with you to turn your business’ story into something that’ll have your target audience hooked from the headline. It’s all about crafting the perfect story to sell a journo and sell your business.
We’ll constantly keep an eye out for media opportunities for your business. We’ll even pitch to the publications on your behalf. Whether it’s for a podcast interview, an interview with a national publication, or just offering your expert opinion for a quote in an article. Our media monitoring grabs at all of those digital PR opportunities and makes them yours.
Users spend 88% more time on web pages with videos
We love creating content. Whether you need a content piece for your SEO and digital PR campaign, a blog post, a media release, or the social copy for your influencer campaign, we can help. Our writers can draft up individual emails, PR materials, you name it. With PR and copywriting experts with media and journalism backgrounds, we’re the logical go-to for PR content creation.
Whether it’s spreading the word through social media, getting influencers on-side for your business, or working with you to create highly shareable content, we’ll help you boost your social media engagement.
The average internet user has around 7 social media accounts
We’ll create the perfect campaign for your product launch. From a landing page for your product to getting media attention around this brand new item — our digital marketing and digital PR services are designed to sell. We know events too, we’ll make yours a success whether it’s to aid your PR campaign, or the PR campaign is aiding the event.
Pop your details in and we’ll call you back for a 15 minute, obligation free, chat about your business and goals.
We’re a tight-knit team with a bunch of knowledge and experience in digital marketing. It starts by matching strong strategy with our creativity and ends in seriously good results for your business.
There’s a chance it’s answered here, but if not, email or call Tom.
0403 726 104
Search engine optimisation is how we optimise websites to rank (show up) on search engines like Google, and even Bing and Yahoo if you’re into it. SEO is how we make your website show up in the listings when someone searches a key term for one of your services or for one of your service areas.
SEO covers a bunch of different techniques that all come together to create a strong, authoritative website for you that has a high chance of ranking on search engines. SEO covers keyword research, SEO copywriting, SEO auditing, link building, CTR optimisation, and a whole heap more.
Basically, to index (list) all the right results when we search a term, search engines need to crawl websites to work out what they’re about, and index them accordingly.
They take in a number of factors, like the authority of your website, how much content you have, and a whole bunch more. This way when you’re searching for “directions to Chermside” you won’t just receive a bunch of pages like “chermside restaurants”, “chermside car parks”, or even “directions to Gladstone”.
So, SEO works by taking a multi-pronged approach to optimising your website so search engines can crawl it and index it properly.
This includes making sure your website is built and organised logically and structured in the correct way. We’ll optimise each page’s URLs, we’ll look at the title of the page, the words on the page, the keyword density. Then we’ll make sure the images and their alt texts are optimised for SEO. And that’s just some of the on-page techniques.
Our SEOs also work to try and get links back to your website. This might involve some digital PR, some influencer marketing, or guest blogging (white hat only, of course).
SEO works by putting together a whole series of techniques to help search engines find you.
Honestly, strap in. SEO requires patience and consistency. For a brand new website, you’ll be looking at three months at the very minimum to begin ranking on Google. And, not to discourage you, but that’s to start ranking, not to rank #1 for ALL OF THE KEYWORDS. Trust us, we’re more bummed about this than you are.
Don’t feel discouraged though. The sooner you get on the small business SEO train, the further ahead of your competition you’ll be.