Digital marketing is how you can use digital channels to get more people to know, recognise, and love who you are, encourage people to see the value of your business, and of course get more sales. Digital marketing is an umbrella term for all of those individual services you can use to show up online and get more attention, enquiries, and sales. It includes SEO, local SEO, PPC and Google Ads, websites including their design and development, as well as copywriting, content marketing, email marketing and all those digital communications channels. Basically, digital marketing is the good stuff.
Yes. So, like obviously we’re a digital marketing agency, so of course we’re going to say this. Buuuut, yeah, every business needs digital marketing. You can get your brochures, your flyers, your postcards, you can pay through your nose for a radio ad, you could even get yourself a billboard. These aren’t ineffective, they do ~work~. But, not as well as digital marketing. All those examples we just listed? They all rely on the numbers game. The idea is that thousands and thousands of people will see the ad and of those thousands and thousands, yeah, a few people will probably be interested.
This bit is key, especially in the age where people are avoiding ads and marketing. Streaming services don’t use ads, we use ad blockers, we throw those letterbox flyers straight in the bin. But when we want something? We’ll google it, we’ll click through a few social media pages, we’ll seek out a blog or a Youtube video on it. The thing is fewer people will see your digital marketing efforts but when they do find it, they were looking for it. They’re ready to be sold to, and you? You’re conveniently right there. Digital marketing is the bomb dot com – you’ll be convinced by the end of this page too.
Unless you’re in ecommerce, are a national or international brand, or you run your business mostly online. It’s fairly important that you’re getting noticed by and engaging with your local customers. There may be some industries where people are so obsessed or infatuated with a brand or the customer service they hear the brand has that they’ll travel to the other side of the city for it. But often, proximity is a biggie, so make sure people know you’re there with local SEO. We use Google My Business, landing pages, and traditional seo to help you show up locally on Google, in Google Listings like Google Maps, and through Google Ads.
93% of online experiences begin with a search engine
If you like website traffic, customers, sales, the things that pump money into your business and result in you getting paid, then SEO is for you. Showing up on Google is beyond essential. Our Sydney SEO and digital marketing agency can help you get better results from Google. We pair up a whole bunch of different techniques like technical SEO, content marketing, landing pages, and cleverly optimised copywriting. This way you can earn yourself more referrals through Google.
PPC and Google Ads are a super duper good way to earn yourself some more website traffic, enquiries, and business through Google or social media, while you’re waiting for those organic results. Our team of PPC and Google Ads experts love working with Sydney businesses to create clever campaigns that target your best products or services to earn you the big bucks.
Slow loading websites cost retailers about $2.6 billion in lost sales each year
The truth is that it takes around three months on average for a new website to rank on Google and slapping a bandaid over your website in the form of content isn’t a solution either. The other truth? MOST SEO campaigns are supported by a Google Ads campaign. All the biggest players pay for Google Ads just like the rest of us — it’s why they’re the biggest players.
The average content length of the top position Google article contains 2,416 words
Pop your details in and we’ll call you back for a 15 minute, obligation free, chat about your business and goals.
We’re a tight-knit team with a bunch of knowledge and experience in digital marketing. It starts by matching strong strategy with our creativity and ends in seriously good results for your business.
There’s a chance it’s answered here, but if not, email or call Tom.
0403 726 104
Search engine optimisation is how we optimise websites to rank (show up) on search engines like Google, and even Bing and Yahoo if you’re into it. SEO is how we make your website show up in the listings when someone searches a key term for one of your services or for one of your service areas.
SEO covers a bunch of different techniques that all come together to create a strong, authoritative website for you that has a high chance of ranking on search engines. SEO covers keyword research, SEO copywriting, SEO auditing, link building, CTR optimisation, and a whole heap more.
Basically, to index (list) all the right results when we search a term, search engines need to crawl websites to work out what they’re about, and index them accordingly.
They take in a number of factors, like the authority of your website, how much content you have, and a whole bunch more. This way when you’re searching for “directions to Chermside” you won’t just receive a bunch of pages like “chermside restaurants”, “chermside car parks”, or even “directions to Gladstone”.
So, SEO works by taking a multi-pronged approach to optimising your website so search engines can crawl it and index it properly.
This includes making sure your website is built and organised logically and structured in the correct way. We’ll optimise each page’s URLs, we’ll look at the title of the page, the words on the page, the keyword density. Then we’ll make sure the images and their alt texts are optimised for SEO. And that’s just some of the on-page techniques.
Our SEOs also work to try and get links back to your website. This might involve some digital PR, some influencer marketing, or guest blogging (white hat only, of course).
SEO works by putting together a whole series of techniques to help search engines find you.
Honestly, strap in. SEO requires patience and consistency. For a brand new website, you’ll be looking at three months at the very minimum to begin ranking on Google. And, not to discourage you, but that’s to start ranking, not to rank #1 for ALL OF THE KEYWORDS. Trust us, we’re more bummed about this than you are.
Don’t feel discouraged though. The sooner you get on the small business SEO train, the further ahead of your competition you’ll be.