Digital marketing is the very best way to get all the things your business needs to thrive. Website traffic, attention, buzz around your brand, and, yeah of course: sales. Digital marketing covers your website: where people are landing once they’ve found out about you. Copywriting: what convinces people once they’ve landed on your website. And of course, all those digital marketing channels that help those people find you in the first place.
“They are incredibly efficient, deliver high-end results and were transparent and honest throughout the entire process.”
Marcus, Lemans Motors
So, digital marketing is not the only way you can elevate your brand and find yourself more business. Yeah, there’s radio ads, TV ads, there are flyers, there’s even traditional PR if you’re into it. And yeah, obviously as a Brisbane digital marketing agency, we’re going to swear by digital marketing. But the truth is: digital marketing is more efficient, it’s more cost-effective, and you’re set up to be found when someone wants to find you. Rather than just sending out 14,320 postcards across a bunch of suburbs and hoping they might be keen.
Local SEO is a digital marketing channel that’ll just keep giving. Using landing pages, clever website integrations, maybe a bit of a copy rewrite, and Google My Business, we’ll help you get more website traffic and enquiries from local Google searches. From working with you on your Google Reviews strategies to creating fresh content for the platform, our team loves helping Brisbane businesses rank locally.
Ranking higher on Google is basically the dream. Our digital marketing Brisbane team will work with you to create fresh blog content or video content, we’ll create landing pages, and we’ll optimise the absolute heck out of your website so it caters to all of Google’s demands. Google is your biggest referrer and makes up such a huge chunk of any digital marketing success. Using a bunch of technical SEO techniques coupled with Google Ads and content marketing, we’ll earn you more enquiries from Google search.
One of the most unfortunate facts in digital marketing is that SEO takes time. Yeah, no matter how hard we go on your SEO campaign, it’ll still take a few months for you to start getting those results. Rude, we know. But, Google Ads is a really solid consolation prize that actually kind of works to give your SEO campaign and those rankings a booster shot. Our Google Ads and PPC experts will send plenty of traffic through to your website.
Like we’ve said (more times than you know tbh), it’s soooo important to exist on Google, otherwise people won’t know you do at all. And while our digital agency’s SEO services are QUITE good, you won’t rank on the first page of Google as soon as you pay one of our invoices (if we could change that… we would, promise).
Google has received nearly 2.3 trillion searches this year
The truth is that it takes around three months on average for a new website to rank on Google and slapping a bandaid over your website in the form of content isn’t a solution either. The other truth? MOST SEO campaigns are supported by a Google Ads campaign. All the biggest players pay for Google Ads just like the rest of us — it’s why they’re the biggest players.
Pop your details in and we’ll call you back for a 15 minute, obligation free, chat about your business and goals.
So, you’re showing up everywhere you need to and traffic is rolling on through to your website. What happens once they land? We can help with that. Our web design team knows exactly what your website needs to attract and engage your website visitors and how to lead them towards that ‘Enquire Now’ button. Plus, our websites look pretty cool and make you look super professional, cool, or however you want to look.
Quality content and link building are the two most important signals used by Google when ranking your website
Your visitors have landed, your web design is leading them exactly where they need to go. The last key to to getting it done? Copywriting. Your website’s copy is such a huge piece of your digital marketing campaign generally. It’s responsible for explaining just how good your business is, how you do what you do, and how what you do seriously benefits the reader. Plus, it can position you as a big, leading company in your industry, or as the alternative in the industry, or as a super duper cool guy. Whatever suits you, really.
The last piece of your digital marketing campaign? Content marketing. Content marketing is basically a big value exchange and that’s why it works so well. You’re offering your website visitors, social media followers, and people searching on Google better value. By providing answers to their questions, insights about your industry, and little tips and tricks that’ll save them time, money, or effort, you can begin building a solid relationship with them. Plus, once you’ve built that relationship, you can offer up deals and special offers to encourage them to enquire with you. Magic.
Your new digital marketing Brisbane team. We’re Sonder Digital Marketing and we love working with Brisbane businesses to boost their results. A young, dynamic team of digital marketing experts, we combine all our very best skills to create better campaigns for our clients. It means you’ll always get a campaign that’s built on equal parts strategy and creativity. Plus, you’ll get to work with a bunch of cool cats — very cool.
With three locations across South East Queensland, Mobbs & Co wanted to rank in each location for a number of business accountant terms.
We’re a tight-knit team with a bunch of knowledge and experience in digital marketing. It starts by matching strong strategy with our creativity and ends in seriously good results for your business.
There’s a chance it’s answered here, but if not, email or call Tom.
tom@sonder.com.au
0403 726 104
Have a question about websites, marketing, or why Tom’s dressed like a cat? Take a look.
Search engine optimisation is how we optimise websites to rank (show up) on search engines like Google, and even Bing and Yahoo if you’re into it. SEO is how we make your website show up in the listings when someone searches a key term for one of your services or for one of your service areas.
SEO covers a bunch of different techniques that all come together to create a strong, authoritative website for you that has a high chance of ranking on search engines. SEO covers keyword research, SEO copywriting, SEO auditing, link building, CTR optimisation, and a whole heap more.
Basically, to index (list) all the right results when we search a term, search engines need to crawl websites to work out what they’re about, and index them accordingly.
They take in a number of factors, like the authority of your website, how much content you have, and a whole bunch more. This way when you’re searching for “directions to Chermside” you won’t just receive a bunch of pages like “chermside restaurants”, “chermside car parks”, or even “directions to Gladstone”.
So, SEO works by taking a multi-pronged approach to optimising your website so search engines can crawl it and index it properly.
This includes making sure your website is built and organised logically and structured in the correct way. We’ll optimise each page’s URLs, we’ll look at the title of the page, the words on the page, the keyword density. Then we’ll make sure the images and their alt texts are optimised for SEO. And that’s just some of the on-page techniques.
Our SEOs also work to try and get links back to your website. This might involve some digital PR, some influencer marketing, or guest blogging (white hat only, of course).
SEO works by putting together a whole series of techniques to help search engines find you.
Honestly, strap in. SEO requires patience and consistency. For a brand new website, you’ll be looking at three months at the very minimum to begin ranking on Google. And, not to discourage you, but that’s to start ranking, not to rank #1 for ALL OF THE KEYWORDS. Trust us, we’re more bummed about this than you are.
Don’t feel discouraged though. The sooner you get on the small business SEO train, the further ahead of your competition you’ll be.
Kick off your marketing in January
