Honestly, we ask ourselves this question everyday. Our digital marketing agency does sooo many different things. From running Adwords campaigns to redesigning your whole website – what we do everyday is handle your digital marketing so that you can focus on running your business. Digital marketing agencies have a team of do-ers all working together to get you more business. Here’s the inside scoop.
The best kind! Speaking as a completely objective third party, we think our digital marketing agency is full of pretty great people. We have web design experts, web development experts, content marketing experts, the list goes on (and on and on). When you partner with our digital marketing agency, you’re getting a whole stack of experts who you can pick and choose services from. Let’s have a look at the line up, shall we?
These wizards bring an intimate knowledge of Google’s algorithms and best practices to the table. A day in the life of a Search Engine Marketer involves things like targeting all the expected goals: backlinks, upping your internal linking structure, naturally integrating more keywords into your website, defining clever alt texts, and ultimately ranking you higher on Google. A really good PPC campaign can get thrown into the mix somewhere too. Getting you more traffic directly to your digital door is the goal of our Search Engine Marketers.
We always want to find the right angle to tell your story. That’s why our digital marketing agency has content creators who can capture your business, who you are and what you do, and distill it into content that’ll engage the right audience. Whether it’s photos of your team, visuals for your content marketing or videos for your social media channels – our content creators have you covered on all sides.
Do you think our website woke up like dis? No. We had our Web Designer work with our Web Developer to make sure our website is fast, robust, future-proof, built with care and of course, easy on the eyes. Then we had our UX & UI Designer make sure each page aligns with our brand identity and just generally makes sense. Basically, the designers in our digital marketing agency work hard to make your website work harder. If a picture is worth a thousand words, our team of designers know how to make every pixel count.
WordPress, Magento, WooCommerce, Web Apps, API’s and Intergrations – whatever floats your boat, our Web Developers can steer the way. We have a lovely team of front and back end developers who are experts in best practice coding. That means they don’t lock your website up in code, they future-proof it so that somewhere down the track you can get a different web developer to edit or change something on your website, no dramas. Nobody likes to be kept waiting, so our web developers get rid of annoying things like long load times. They’re the real MVP when it comes to coding properly and never cutting corners.
Last but CERTAINLY not least, we have the copywriters. Although our job is mostly writing, we’re responsible for being the voice of your business. We’ll work with you and find the right words to appeal to your audience and to Google. When we’re not sculling tea and reading books, we’re at the office interrogating Google to find the keywords people are searching for in relation to your business. Copywriting is about ideas as much as it is about words and sentence structure. The copywriters in our digital marketing agency use their expertise to find the best way to communicate who you are and your unique benefit.
We don’t believe in templates or easy answers. We won’t look for short-cuts or create fad-based strategies. We just enjoy helping businesses find a natural fit in today’s digital driven world. Digital marketing is super exciting because there are endless possibilities for your business to dominate in the market. You can directly target your ideal customers and you can see the results, in real time. Cool, right?
Pretty much all digital marketing agencies will agree that digital marketing is the most cost-effective way of marketing your products and / or services. That is, if it’s done right. Our digital marketing agency will manage your digital marketing to increase your digital presence. We make it our business to attract more customers to your business, so you get more value from your marketing dollars. We’ve got enough experience under our belt so we’ll never waste your time with dumb decisions and bill you for it. How good!
We’re a digital marketing agency that enjoys a strong cup of coffee and coming up with ideas and solutions to get your business better results. In digital marketing, you’re only as good as the results you get. That’s why we let our results speak for themselves. Check out our case studies to learn more.
Set yourself up to bounce back. Get in touch to find out more about our marketing packages and how they can get you started.
We’ll chat with you about:
Websites, social media, content marketing, email marketing, SEO, SEM, Google Ads and PPC – any marketing that takes place on digital platforms is digital marketing. This is opposed to other marketing that might be via post, billboards, brochures, door knocking etc. Simples!
Having relevant, insightful, and consistent content keeps people coming back to your business for more. Digital marketing agencies create all kinds of valuable content. Blog posts, social media posts, videos, infographics – anything we can share online that adds value and is relevant to your audience is content marketing.
Our digital marketing agency uses inbound marketing strategies to get your business acquiring more inbound leads. Our strategy involves setting up your business, your marketing materials and your online presence to attract visitors and direct them to make an enquiry.
SEO, or Search Engine Optimisation, is where we optimise your website, Google My Business listing, as well as the content listed on your website. It’s the be-all and end-all of digital marketing. There’s quite a lot to it, but basically we have our Search Engine Optimists work their magic to make sure your business shows up on Google, ideally on the first page.
Having a documented marketing strategy and action plan will help you make sure your marketing activities are always aligned to your business goals, your market and your brand position. A marketing strategy will also help keep you on track and make sure you’re getting a return on investment.