We’re obsessed with words, sentence structures, punctuation (don’t bring up the Oxford comma in our office, honestly). More importantly though, we’re obsessed with creating copy that has a purpose. You know that kind of website copy you read that’s like, “We were established in 2010. Then we opened a new store. We supply these products.” We would genuinely never.
Everything we write is written with your ideal customer in mind. Every single word is tailored to resonate with them, vent with them, and help them find a solution*.
*Your product, duh.
We’re super experienced in writing copy for informational websites. People are selfish, we know that. We write benefits-based copy that has nothing to do with you, and everything to do with your ideal customer. User Experience (UX) copywriting is right up our alley too. Our writers don’t just churn out words and chuck them on your website. We obsess over every single button on your website, every menu item, every call to action.
Online stores are kind of our thing too. Every word we write is written with sales in mind. Every word is designed and curated to make your visitors hit that glorious ‘Add to Basket’ button. We’ll even optimise your checkout with our clever copy. We get it’s not always about writing the most poetic or the most beautifully flowing copy. Sometimes —and espesh in online sales— it’s about making just two words really strong.
The average content length of the top position Google article contains 2,416 words
Sometimes you know exactly what you want to say, you just can’t quite get it onto paper. Sometimes, you can get it onto paper, you just need it tidied up, prettied up, that kind of thing. That’s where we come in. We translate your crazy-specific industry knowledge into digestible copy that sells.
If you know and understand the super technical subject matter, chances are you won’t be able to communicate it effectively… no offence. We take your data, your findings, your incredibly complex and technical content and translate it. We translate your work into easy to digest content. Whether it’s a whitepaper, a scientific report, or a piece of sales material you need jazzed up — we’re here to help. Using metaphors and special storytelling techniques, we take your super duper specific industry knowledge and make it make sense, so people buy your services or your product.
Billboards, social advertising, website banner ads, advertorial write ups — you name it honestly. We write compelling advertising copy that resonates with your target audience in a: “omg I need that” kind of a way. Our writers are also really good at toeing the fine, fine line between being a little too salesy and selling something really well.
Our agency is made up of a bunch of millennials. You know what that means? It means we get social media. Whether it’s mums on Facebook, teenage girls on the ‘Gram, or business-minded folk on LinkedIn — we know what to do. We’ll jazz up your social click through rate like nothing else.
The average internet user has about 7 social media accounts
Pop your details in and we’ll call you back for a 15 minute, obligation free, chat about your business and goals.
Your brand voice: it’s how your brand would sound if it were a person. Your brand messaging on the other hand, is how you position your brand with words, how you sell yourself. Simply put, your message is your values and who you are, while your voice is your character. We’ll create a unique brand message and brand voice for your business. We create brand messages and voices that reflect you and your business… sort of. We actually tailor this to what your target audience wants to hear. In short, we’ll supply you with the right words to position yourself as the most reputable, or the smartest, or the coolest kid on the block — whatever you’re going for, really.
We’re always excited to get to know new businesses. Think our copywriting services are just what you business needs? Book a meeting with us, call our office, or fill in the form and we’ll get back to you.
We’re a team of writers, designers, digital marketers who love working with brands to create clever marketing and sales materials. Working across a super diverse range of industries we write copy for any business: from construction companies to beauty brands and anything in between. We’re based in Brisbane but we work with brands all across Australia.
We’re a tight-knit team with a bunch of knowledge and experience in digital marketing. It starts by matching strong strategy with our creativity and ends in seriously good results for your business.
There’s a chance it’s answered here, but if not, email or call Tom.
0403 726 104
Search engine optimisation is how we optimise websites to rank (show up) on search engines like Google, and even Bing and Yahoo if you’re into it. SEO is how we make your website show up in the listings when someone searches a key term for one of your services or for one of your service areas.
SEO covers a bunch of different techniques that all come together to create a strong, authoritative website for you that has a high chance of ranking on search engines. SEO covers keyword research, SEO copywriting, SEO auditing, link building, CTR optimisation, and a whole heap more.
Basically, to index (list) all the right results when we search a term, search engines need to crawl websites to work out what they’re about, and index them accordingly.
They take in a number of factors, like the authority of your website, how much content you have, and a whole bunch more. This way when you’re searching for “directions to Chermside” you won’t just receive a bunch of pages like “chermside restaurants”, “chermside car parks”, or even “directions to Gladstone”.
So, SEO works by taking a multi-pronged approach to optimising your website so search engines can crawl it and index it properly.
This includes making sure your website is built and organised logically and structured in the correct way. We’ll optimise each page’s URLs, we’ll look at the title of the page, the words on the page, the keyword density. Then we’ll make sure the images and their alt texts are optimised for SEO. And that’s just some of the on-page techniques.
Our SEOs also work to try and get links back to your website. This might involve some digital PR, some influencer marketing, or guest blogging (white hat only, of course).
SEO works by putting together a whole series of techniques to help search engines find you.
Honestly, strap in. SEO requires patience and consistency. For a brand new website, you’ll be looking at three months at the very minimum to begin ranking on Google. And, not to discourage you, but that’s to start ranking, not to rank #1 for ALL OF THE KEYWORDS. Trust us, we’re more bummed about this than you are.
Don’t feel discouraged though. The sooner you get on the small business SEO train, the further ahead of your competition you’ll be.