Copywriting is all about connecting, then persuading… and then, ideally, selling. It’s tailoring words to your ideal customer. It’s reaching out to them and saying, “Hey, this is your problem. We really get it — and hey, here’s our solution too.”
We’re obsessed with words, sentence structures, punctuation (don’t bring up the Oxford comma in our office, honestly). More importantly though, we’re obsessed with creating copy that has a purpose. You know that kind of website copy you read that’s like, “We were established in 2010. Then we opened a new store. We supply these products.” We would genuinely never.
Everything we write is written with your ideal customer in mind. Every single word is tailored to resonate with them, vent with them, and help them find a solution*.
*Your product, duh.