Content marketing is creating content with the goal of providing free value to your customers. The content? It might be a blog post, an email, video, landing page, even a post on LinkedIn. The content is then marketed. It might be shared on your socials, sent out in your newsletter, or just emailed directly to your customers. The whole idea is to offer customers and potential customers something for free, so you can earn their trust and some better credibility. You can also kind of market yourself with the content, but that’s not quite the point.
A content marketing campaign is a collection of content that works together to achieve a certain goal. Say you’re launching a new product. We might write a blog post on all the different uses there are for the product. We might create a video showing how to use it, like a tutorial. We could even create a podcast about the specific problems that inspired the creation of the product. On top of all that, we’d probably create a landing page for the product as well as an email marketing campaign. All of that would create a content marketing campaign. On the other hand, just writing a blog? That’s just creating content. Just posting on Instagram isn’t a content marketing campaign either.
A content marketing campaign is the combination of all these different kinds of content working together to achieve a goal. However, that doesn’t mean you need to create every single kind of content. You might just need a landing page and a few blog posts. You might need a video, a podcast, and a couple of blogs. It depends on the goal of your campaign, what we’re trying to achieve, and who we’re trying to reach.
We offer a whole bunch of content marketing services. Our content team will bundle up the right bunch for you. We’ll create a content marketing strategy for you and then create all the content you need to get your product, service, or business noticed. We’re really good at thinking outside of the box and coming up with new solutions to unique issues in your industry.
The core part of a content marketing campaign is your blog content. We’ll work with you to make sure your blogs are punch-packing and full of value. From how-tos to industry news and anything in between. We can help you come up with blog ideas, write blogs, and create any supporting content or images you need for them. Plus, we can help you get those blogs seen. Our blog writing will help you achieve your content goals. Whether you’re wanting to start more conversations with your customers, boost your social media engagement, or rank higher on Google. We’re your guys.
The average content length of the top position Google article contains 2,416 words
Email marketing will fit into your content marketing campaign seamlessly. Email marketing is one of those marketing avenues that still has a lot of scepticism around it. The sceptics are wrong, jump on the wagon now. It’s not an eCommerce only gig. It’s a marketing avenue that can sell almost anything, as long as your customers have an email address. We know how to craft the perfect email to get your products or services sold.
Our email marketers can help out with collecting those email addresses too. Whether it’s just a form on your website or a full-on lead generator we need to create for you.
Content marketing is about all about offering free value. So, podcasts and videos are amazing additions to your content marketing campaign. They’re both these brilliant ways to offer something jam-packed with value to your target audience. Teach them some of your knowledge, show them a new skill with a video, or bring them up to speed on a complex issue in your industry on a podcast. Use poddies and videos to seriously support your current content marketing campaign and use your content marketing campaign to support your poddies and videos.
Pop your details in and we’ll call you back for a 15 minute, obligation free, chat about your business and goals.
We’re a tight-knit team with a bunch of knowledge and experience in digital marketing. It starts by matching strong strategy with our creativity and ends in seriously good results for your business.
There’s a chance it’s answered here, but if not, email or call Tom.
0403 726 104
Search engine optimisation is how we optimise websites to rank (show up) on search engines like Google, and even Bing and Yahoo if you’re into it. SEO is how we make your website show up in the listings when someone searches a key term for one of your services or for one of your service areas.
SEO covers a bunch of different techniques that all come together to create a strong, authoritative website for you that has a high chance of ranking on search engines. SEO covers keyword research, SEO copywriting, SEO auditing, link building, CTR optimisation, and a whole heap more.
Basically, to index (list) all the right results when we search a term, search engines need to crawl websites to work out what they’re about, and index them accordingly.
They take in a number of factors, like the authority of your website, how much content you have, and a whole bunch more. This way when you’re searching for “directions to Chermside” you won’t just receive a bunch of pages like “chermside restaurants”, “chermside car parks”, or even “directions to Gladstone”.
So, SEO works by taking a multi-pronged approach to optimising your website so search engines can crawl it and index it properly.
This includes making sure your website is built and organised logically and structured in the correct way. We’ll optimise each page’s URLs, we’ll look at the title of the page, the words on the page, the keyword density. Then we’ll make sure the images and their alt texts are optimised for SEO. And that’s just some of the on-page techniques.
Our SEOs also work to try and get links back to your website. This might involve some digital PR, some influencer marketing, or guest blogging (white hat only, of course).
SEO works by putting together a whole series of techniques to help search engines find you.
Honestly, strap in. SEO requires patience and consistency. For a brand new website, you’ll be looking at three months at the very minimum to begin ranking on Google. And, not to discourage you, but that’s to start ranking, not to rank #1 for ALL OF THE KEYWORDS. Trust us, we’re more bummed about this than you are.
Don’t feel discouraged though. The sooner you get on the small business SEO train, the further ahead of your competition you’ll be.