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Deep Dive

“People do not buy goods and services. They buy relations, stories and magic”


The Story Behind your Brand.


At Sonder Brisbane, we promote your brand to effortlessly attract your target audience. If you want excellent results from your digital marketing campaign, increased awareness of your online brand and an increase in your digital footprint, you need to think strategically. A well-developed brand strategy makes it easy for customers to clearly understand who you are, what you stand for and what your product or service can do for them. The key to this strategy must be a clear and engaging brand story as a core component of your website.

Telling a story is a critical part of developing your brand and reputation. Having a strong brand story enables consumers to begin forging a connection with you and your company. This ultimately leads to a better understanding (of your business) which creates trust, comprehension, and receptivity. An engaging brand story can put building blocks in place which allow your brand to thrive – people buy from you because they love what you do, what you stand for, and enjoy the stories you share.

Your site should be a storytelling hub, as it is the connection between your customer and your brand. To create an online brand story, you need to weave four distinct stories together into a rich tapestry.


There are two kinds of product and service stories that leave a lasting impression: the absolutely shocking and the absolutely brilliant. Nothing puts the mark in marketing quite like customer testimonials. If the quality of your website allows your clients to solve their needs, you will undoubtedly turn your customers into raving fans, repeat clients, and new business. At Sonder Brisbane, we use the stories of your delighted customers as the basis of your strongest sales tool. Sonder Brisbane will transform your hard work into a strong and lasting brand.

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In order to craft a unique brand, every page on your website must be a ‘chapter’. Firstly, you have a ‘chapter’ on your customers. This is why it is imperative to know their needs inside and out. The next ‘chapter’ relates to the business, where your story begins to unfold on the ‘About Us’ page. This is not only about your business, rather it is about what your business can do for your clients. The next ‘chapter’ is personal: why do you and your team want to help your customers so badly? Finally, the product ‘chapter’. Your product or service needs to be presented in terms of how it solves your customer’s problems. Our ‘storytellers’ at Sonder Brisbane will determine the diverse needs of your customers and demonstrate an understanding of how to serve these potential and current customers.

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It is likely that there are numerous companies similar to yours seeking to assist your customers. So how can you stand out as the ideal choice? No matter how good your service or products are, your brand must be seen and noticed by the right people. At Sonder Brisbane, we ensure your brand is eye-catching for all the right reasons. We create high-quality web designs that will appeal directly to your target audience.

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Without consistency across all aspects of your business, you have no brand. If your chapters do not align and website quality is poor, customers will not trust you.  The copyists at Sonder Brisbane pride themselves on creating consistency for your business. This is no easy task but when it is executed well, your marketing will shift from push mode to pull mode and you will likely notice a consistency in customers and sales. Sonder Brisbane creates trust between businesses and their clients – a priceless tool that will promote your business into the future.

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