Halloween marketing has a bunch more opportunity in Australia than you probably think. Halloween’s popularity is on the rise here and it’s only going up. A lot of business owners have reservations about Halloween and marketing their products for it because of the cynicism around the Americanisation of Australia. But, no matter how you feel about Halloween, it can be a huge asset to your business no matter its size. Plus, you can make it super fun and super creative.
Pumpkin season is upon us and it’s time to get creative and market-savvy across your social media, website, store — wherever!
Halloween has been huge internationally for pretty much ever now. If you were marketing your business or products in the United States, you’d be flooded with competition. But here, you’ll be in the minority and you’ll be ahead of everyone.
Social media is honestly the holy grail of Halloween marketing. It’s an opportunity to boost your brand awareness. Even if that’s just by simply getting into the spirit. Decorate your socials in Halloween themed banners and profile pictures, or just show off your funny side with some spooOooky posts. Create quality, shareable content to boost those social interactions and get your brand into people’s minds.
Halloween is also a chance to humanise your team. According to Trinity Mirror Solutions (based in the UK but the point still stands) 42 per cent of consumers don’t trust brands. There’s this kind of attitude that consumers have that brands are dishonest, so there’s definitely this idea that brands should be working to gain our trust. A good way to combat this is by showing off the humans behind your business. Make some videos of your team making Halloween costumes or carving pumpkins. Even having a couple of your team members collaborating on a How-To video can do this.
Boost brand awareness and social engagement by running a Halloween competition. Facebook and Instagram are obviously to go-tos for social comps, but be sure to check out their rules for competitions — before you’ve even started planning. Be sure to understand your target audience too. The competition should cater to them, to their interests, and the prize should be something they want. Traffic, follows, and likes legit mean nothing if they’re not going to be keen on your product. Some sweet ideas are things like: Spookiest Story, Biggest Scream, or Pumpkin Carving comps.
If you’re looking for social media marketing services, get in touch with us.
Halloween marks the start of the ‘buying’ season. It’s the last holiday before Christmas and it’s a cool chance to boost your online sales — especially considering the Halloween market isn’t so big in Australia. Depending on what it is you sell, this can be an opportunity to create some themed products. There’re novelty items like your product shaped like a pumpkin, printing a black cat or a ghost on your products, or creating something new – but still relevant – for the holiday.
Create some good word-of-mouth by including stickers, free gifts, or goodie bags with online purchases. Have the stickers or bags made up with a Halloween theme but include your brand’s logo to boost awareness.
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