Blog writing. It’s not just spilling a yarn or throwing all of your knowledge out there. It’s creating engaging and valuable content that serves a purpose to you and your customers.
After blog writing Brisbane? You’ve come to the right place. Industry news, How To pieces, analysis pieces — we got you. Heck, we can write up case studies, educational articles, we’ll even write thought leadership posts for your LinkedIn so you look like a baller.
Like we said, blogs? Sooo good for SEO. You’re chucking more keywords into your website, you’re upping your internal and external linking profiles, and the authority of your website is set to soar. There’s a reason everyone in marketing likes to tell you about how content is king.
We’ll make up a full keyword list. This will let us know what your customers are looking for and what they’re searching to find it. But it’ll also let us know what their questions are… What they want to know about your product or your industry. From there, it helps us work out what content we should be making to help you and your customers. The keyword list will help to inform the content we’re creating and then we’ll optimise the content around those words.
Before we get on with the blog writing, we’ll do some research. Not just on the blog topic either. Competitive analysis is where we go and find the top websites or pages ranking for the blog topic or keywords we’re trying to rank for. We’ll look at elements like the word count, the media used, the keyword density, that kind of thing. It’s how we work out what we need to do to outrank the existing content. Obviously though, that’s not all that counts. There are all these other variables like the content’s backlink count and the quality of the domains referring to your website.