Logo Inspiration: Digital Marketing Logos We Love

Digital marketing logos have a lot riding on them. Digital marketers constantly talk about marketing materials and just how important they are. Marketers always talk about maintaining quality and consistent marketing materials to maintain a totally cohesive brand in every aspect.

Google’s December 2020 Update: Another Content-Focused Refresher

bernie sanders wearing a google bucket hat with a caption "I am once again asking you to focus on content"

Google is ruining SEOs’ Christmases everywhere with a December Core Update. In the 10 days since the announcement, results have been all over the place, with Google rankings fluctuating up to 10 spots on the SERP and back.

Accessible Design: Making Your Website Accessible

two wireframes showing an example of accessible design and non-accessible design

Websites are quickly becoming the equivalent of your shopfront. It’s where you get noticed, where you make sales, and sometimes, it’s even where the entire transaction goes down. So, imagine if you had a shopfront but a select portion of the population just couldn’t enter it.

Word Count & SEO: Quality Vs. Quantity

a meme from the TV series 'The Office' with the text "Why waste time say lot word when few word do trick?"

If you’ve worked with us on an SEO campaign, you’d probably have heard us talk about how important content is. If you’ve landed on a search-optimised landing page or blog post, you’ve probably wondered why someone felt like they needed to write 5,000 words on digital marketing.

Australia’s Tiff With Google & Facebook Explained

So, back in July, the ACCC announced they’d developed a new code of conduct, which would see Google and Facebook have to pay Australian publications for news.

Google’s Getting Serious About UX Now

a gif of a car traveling down a road that is them interrupted by a pop up

The Google Experience Update is a new brain baby from Google. It’s a new algorithm update that’s coming our way in 2021. Basically, it’s yet another advancement in Google’s obsession with User Experience (UX).

Google Trips: What It Is & What It Means For The Industry

a screenshot of the Google flights web page

Admittedly, we realise it’s probably a little harsh talking about travel, given the state of things. Trust us, we’re pining for an overseas trip we weren’t even planning too.

Small Business Marketing: Have Some Tips

The thing about small business marketing is that a big chunk of it is usually DIY. As marketers, we’re big on the whole ~you gotta spend money to make money~ thing. We also know that you gotta earn money to spend it. So, there’ll be things you might want to do yourself to save yourself some dosh.

Sonder Named In Top 10 Agencies: Here’s Why It’s Bullshit

AN image of Lance Armstrong winning the Tour De France with the word "Bullshit"

Recently, Sonder was named #9 out of 10 of Australia’s top marketing agencies to watch by Yahoo. Huge right? Yeah look, it’s not. Tom got a call from a guy who offered to chuck us in the write up if we paid $200 and the website had a Domain Rating of 91 so we were like hell yeah.

Google Reviews: Why They’re So Important

a picture with five stars and the text "One time, she punched me in the face. It was awesome.

Google Reviews are seriously so important. It’s not just because a bad Google Rating makes you look bad either. That is a really good reason though. Google Reviews actually contribute to how you show up on Google Maps, Google Local Listings, and even in the SERP.

Deanna Squires

23:29 24 Sep 20

Sonder have done a phenomenal job in developing our website! They have been accommodating in more ways than one and we are really pleased with the ongoing service they have provided us!

jenna Phillips

07:55 21 Apr 20

I am not tech savvy at all, so the thought of designing a website and everything that goes with it was daunting to me - until I engaged the help of Tom. Tom was extremely efficient and reliable. He returned all my calls and emails within the day and he designed my perfect website - it was exactly what I needed for my business. I know other businesses that have used Tom and the Sonder team and they just live up to their outstanding reputation. Highly recommended.

Spooo Ds

22:49 26 May 20

I have had Tom and his team turnaround a clunky, non-performing multi-segmented marketing arm of my business, to an all in one, streamlined and very effective marketing campaign within a short time. Results have happened very quickly, consistent with everything that Tom has advised me of before we started. Highly recommended.

Anna C

06:24 12 Mar 20

Tom and his team at Sonder have been doing wonders for my music school business! Everything has been so easy and straightforward. Under his guidance we’ve created an effective website and AdWords campaign which has been drawing in many new inquiries. Would highly recommend!

Aidan Chappell

04:08 19 Mar 20

Tom, James and the entire team at Sonder are great to deal with. After struggling with a website for months, they took over and completed it within a week. They are incredibly efficient, deliver high-end results and were transparent and honest throughout the entire process. For anyone looking for digital services, I would strongly recommend them.

Author: Laura English