Copy is the text or the words you see on websites, flyers, marketing emails, all those good things. Copy and words aren’t the same though. Copy is words that are designed and written specifically to market, advertise, or educate as part of a sale. There are different kinds of copy too. You’ve got website copy, radio copy, social media copy. We’re talking about ad copy specifically though.
Ad copy is the copy you see on ads. So, when you’re on a bus and there’s that big ad for cough medicine, when you pass a billboard, when you see the top results on your google search page, when you see an ad on the side of your Facebook homepage…. The words on those are ad copy. Advertising copy is what makes your ad sell.
Ad copy is what makes your ad sell. The copy tells them what to do next, shows empathy, and resonates with them. No one has ever made money from an ad because the colour selection was just superb. Nope, the small, baby animal on the ad isn’t the reason either. It’s the copy.
That’s a little vain of us to say. The truth is, it’s all these elements together. A good ad comes from a combination of amazing design, compelling copy, and an understanding of what consumers need.
But the ad copy? It can let the person seeing the ad know that you understand their struggle, it can show them that you get it, and better yet, it can communicate not just that you have a solution… But your solution is the cream of the crop.
Google Ads is one of the most elite marketing avenues, but if your Google Ads link doesn’t get the click… what’s the point of it? Not a whole lot. Our advertising copywriters know how to create ad copy for Google Ads that gets you the clicks you want. Through clever copywriting for your title tags and your meta descriptions, we’ll increase your click through rate, increase your sales, and decrease your need for outbound marketing.
It’s no longer even close to relevant to tell you how lucrative social media is. We all know. Instagram and Facebook ads are earning businesses some serious dosh without thaaaat much initial spend. We’re all into it. But, as a marketing avenue becomes more and more lucrative and therefore more and more popular, the competition rises. Our advertising copywriters will help you rise above the rest with our Instagram and Facebook ad copy.
We’ll help you target and relate to your target audience via their favourite place, social media. Our ad copy will grab their attention, get them excited about you, and make you more sales.
The average consumer attention span is 8 seconds
Sonder may be run by a bunch of millennials, but even we agree that print isn’t dead. A bold piece of copy on your brochure, flyer, or postcard campaign can be the difference between a campaign falling flat and you earning the business you deserve.
Our copywriters know how to make your print media work for you. We’ll create words that fit onto your print media seamlessly while selling the heck out of you to your target audience. It’s never too salesy though and it always resonates.
Pop your details in and we’ll call you back for a 15 minute, obligation free, chat about your business and goals.
We’re a tight-knit team with a bunch of knowledge and experience in digital marketing. It starts by matching strong strategy with our creativity and ends in seriously good results for your business.
There’s a chance it’s answered here, but if not, email or call Tom.
0403 726 104
Search engine optimisation is how we optimise websites to rank (show up) on search engines like Google, and even Bing and Yahoo if you’re into it. SEO is how we make your website show up in the listings when someone searches a key term for one of your services or for one of your service areas.
SEO covers a bunch of different techniques that all come together to create a strong, authoritative website for you that has a high chance of ranking on search engines. SEO covers keyword research, SEO copywriting, SEO auditing, link building, CTR optimisation, and a whole heap more.
Basically, to index (list) all the right results when we search a term, search engines need to crawl websites to work out what they’re about, and index them accordingly.
They take in a number of factors, like the authority of your website, how much content you have, and a whole bunch more. This way when you’re searching for “directions to Chermside” you won’t just receive a bunch of pages like “chermside restaurants”, “chermside car parks”, or even “directions to Gladstone”.
So, SEO works by taking a multi-pronged approach to optimising your website so search engines can crawl it and index it properly.
This includes making sure your website is built and organised logically and structured in the correct way. We’ll optimise each page’s URLs, we’ll look at the title of the page, the words on the page, the keyword density. Then we’ll make sure the images and their alt texts are optimised for SEO. And that’s just some of the on-page techniques.
Our SEOs also work to try and get links back to your website. This might involve some digital PR, some influencer marketing, or guest blogging (white hat only, of course).
SEO works by putting together a whole series of techniques to help search engines find you.
Honestly, strap in. SEO requires patience and consistency. For a brand new website, you’ll be looking at three months at the very minimum to begin ranking on Google. And, not to discourage you, but that’s to start ranking, not to rank #1 for ALL OF THE KEYWORDS. Trust us, we’re more bummed about this than you are.
Don’t feel discouraged though. The sooner you get on the small business SEO train, the further ahead of your competition you’ll be.