Business’ Website Design Blunders

Free Business
Deep Dive
Session

Business’ Website Design Blunders

The best and highest converting marketing takes place online, that’s why your website and web design is the most crucial aspect of your business. But much like how ranking for all the right keywords on Google won’t equal conversions, neither does just owning a website.

For a potential customer or client to find your website, stay on it, and then choose your products or services, you need to avoid these common, cringey website blunders.

Complex or unpleasant design

Humans like to think they’re elite in the animal kingdom but we’re not all that different to goldfish. The online world is shortening our attention spans and with the rise of UX Design, we’re not likely to continue searching if what we’re after isn’t immediately accessible.

Pages, especially your About Us, Products/Services, and Contact pages, should be easy to find. Don’t send your website’s users on a wild chase before they’re even sold on what you’re selling, because they likely won’t bother with it.

Not optimising for mobile

A really common mistake in web design is having an amazing desktop website; flawlessly designed, seamless transition between pages, content that’s written and organised perfectly — yet no mobile friendly website. Think about how how potential customers are viewing your site… web users browse on their phones more than their computers. Particularly when it comes to finding somewhere to eat, shop, get a haircut, these sort of searches take place on the go or from the comfort of our couch or our beds.

It’s a rare occurrence for someone to come across a website on their phone, find it isn’t optimised for mobile, and jump on their computer to view it — they’re going to find one that is.

The other aspect to this is that Google doesn’t like desktop-only websites. Google is all about the user so because users want mobile friendly websites, they now immediately rank higher than those who aren’t. This year, 52.2 per cent of worldwide website traffic was from mobile devices.

 

Poor content

Content can sometimes be viewed as a filler on your website but people do read it and the quality does matter. Having poorly written content on your website isn’t much better than filling it out with Lorem Ipsum and the bounce rate would probably be similar.

Copy with typos, misspellings, and incorrect grammar can be painful to read and screams unprofessionalism, shortcutting, and can represent your company as unreliable or untrustworthy. If you didn’t pay close attention to detail for your own business, how does the customer know you will for them?

A lack of information on your website can be concerning to the viewer, they should be able to find out the basics about your business: who are you, what do you do/provide, and what makes you different. Going back to our goldfish analogy, with the attention span of today’s users too much content can be damaging as well.

Users shouldn’t need to CTRL+F to find what they’re after. Any information they should need should be above the fold (where users can see down to without scrolling). Some companies do require a lot of content, the more complex, expensive, or industry-specific your products or services are, the more content you need. The thing is that no one wants to read an essay about the many fine details of a legal process, so breaking it up is crucial.

Unclear contact information or no CTA

The whole point of your website is conversions. A ‘Call to Action’ and your contact information will become the most valuable asset on your website.

If someone makes it through your pages, reads your content, browses your products and services but then can’t find where your store is, how to contact you, or can’t work out what the next step is — then the website is kind of redundant. 

If you’re after a new website — get in touch today!

No Comments

Post A Comment